Harris Alex - Small Business Big Money Online: A Proven System to Optimize eCommerce Websites and Increase Internet Profits

Printed in the United States of America
By Alex Harris, AlexDesigns.com

Text Copyright 2015 Alex Harris
All right reserved. Published in 2015

ISBN: 0692466037
ISBN-13: 978-0692466032

ADVANCED PRAISE FOR
SMALL BUSINESS, BIG MONEY ONLINE

Please take the time to read this book. You can learn a lot from Alex Harris. He is not one of the many Johnny-come-lately charlatans so popular in the conversion rate optimization market. He is not simply spouting opinions or regurgitating questionable best practices. Alex knows what works and what doesn't from real world experience. He is a proven veteran conversion rate optimization warrior with a decade of big wins under his belt. We've recommended him more times than we can count, and we've successfully included him on our projects since 2004. You cannot go wrong when learning from or working with Alex.

~Jeffrey Eisenberg, author of Buyer Legends: The Executive Storyteller's Guide

Alex is one of the few people in the industry that values and understands the impacts that design can have on conversion. It's a rare trait to have in a conversion optimizer and by association the knowledge he shares in his book has a ton of value.

~Oli Gardner, co-founder of Unbounce

Alex is one of the rare, true conversion-oriented designers. Every small business owner should read this and follow everything it says. Dont wait. Start now.

~Chris Goward, Founder of WiderFunnel and Author of You Should Test That!

Reading this book may be the highest ROI activity you ever perform.

~Lance Loveday, founder of Closed Loop and author of Web Design for ROI

Conversion optimization is the key to success on the web and Alex Harris is an expert when it comes to conversion rate optimization. If your business depends on your website, then youre bound to listen to what Alex Harris has to say. Based on his deep experience and backed by sound conversion optimization principles, his system will help make your website soar. I definitely recommend taking Alexs advice on reading his book. Anyone that does and puts his system into practice will get real results that help generate real revenue for their business.

~ Morgan Brown, Head of Growth at Qualaroo

If you want customers to open their wallets, you need to open your eyes and ears to the psychology of e-commerce. Alexs book gives you an array of processes for optimizing conversion, but along the way it does something more important. Small Business, Big Money Online will convert the way you approach e-commerce.

~Barry Feldman, founder of Feldman Creative Online

Concise, crisp and actionable across any industry. Great framework to guide one on the path of the CRO Journey.

~Tejaswi Chawla, Vice President-Global Sales of Visual Website Optimizer

Alex gets optimization. He isn't a journalist or 'researcher' who simply reports on relatively shallow industry trends, but actually does the incredibly difficult optimization work first hand. Alex understands the optimization process probably better than most people I know, and he is sharing exactly how he helps grow businesses with his own optimization model. This book is a must read for both newbies and veterans alike, so stop reading his praises and start reading the book already!

~Justin Rondeau, Conversion Optimization Manager at Digital Marketer

In order to succeed online, you must dedicate resources to conversion optimization. But it's not enough to simply run some A/B tests; you have to follow a system in order to get substantial results. In this book, Alex outlines a system that any company can -and shouldfollow in their optimization efforts. Read this, follow his system, and prosper!

~Theresa Baiocco, founder of ConversionMax.com

Alex has been an inspiration to me. Im happy to know him as a conversion optimization colleague and as a friend. He continues to stay on the forefront of the industry and approaches optimization with a structured rigorous process thats been refined over the years through real world trial and error. Hes one of the better CRO practitioners out there.

~Bobby Hewitt, CEO & President of Creative Thirst.

There are too many people out there who pay lip service to the business of conversion rate optimization but don't understand how to do it properly. Alex Harris isn't one of them. This guy is one of the few who truly knows what he's talking about. Between listening to his podcasts and reading his books, I've been able to bring new insights to my own clients. I count Alex as one of my mentors.

If you want to learn what it means to go through the CRO process thoughtfully and strategically, read this book. Alex lays it all out for you with case studies to boot. You'll get an inside look at how an expert optimizes a site. Lots of takeaways and super actionable! It's definitely worth the price of admission.

~Jen Havice, owner of Make Mention Media LLC

If you're competing in the e-commerce game these days, you need to execute on multiple fronts at the same time. It can be overwhelming. The best thing you can do is find a few resources you can trust and focus on learning from their experience and how you can use it to grow your business. Alex Harris is one of those few resources you should trust, and his new book brings you an incredible amount of value that will have a tremendous impact on your business.

~Jordan Gal, Founder & CEO of CartHook.

Alex is one of those people that have the experience to back up writing a book. With over a decade of experience helping businesses, all of his advice is proven and tested over and over again. The strategies and examples are easy to follow, and if you take action, you can get quick results from Alex's advice.

~Jason Swenk, founder of JasonSwenk.com

Alex is my go-to guy for all things conversion-optimization. I know I can count on him for honest data-driven feedback and concrete results. If you'd like to generate more leads and sales from your website (and who doesn't??), this book gives you a step-by-step system to make it happen.

~Nick Loper, author of Work Smarter: 500+ Online Resources Today's Top Entrepreneurs Use to Increase Productivity and Achieve Their Goals and founder of SideHustleNation.com

Alex is a beast when it comes to conversion rate optimization. He doesn't share theories and hypotheticals, he shares first-hand knowledge about how you can optimize your presence to increase leads and sales. Get your pen and paper ready, because Alex is about to share some serious knowledge.

~Steve P Young, founder of Appmasters.co

Alex is an invaluable leader and pioneer in our rapidly growing field of Marketing Optimization. Having trained with the best and mastered his craft, his commitment to sharing his experiences and educating all of us is second to none. Newcomers and experienced practitioners alike will benefit greatly from the insights and wisdom in his podcast and books.

~Arun Sivashankaran, Founder & Chief Optimizer of Funnel Envy

Small Business Big Money Online is a one-stop shop for anyone whos creating an e-commerce website. And if you wanna optimize it so you can increase your Internet profit, you definitely wanna check it out. Not only does he provide some great action steps throughout the books, but theres also case studies so you can learn from real world examples out there. I definitely highly recommend this book. Check it out.