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Jason R. Rich - Self-Publishing For Dummies

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Covers budgeting, copyrighting, and marketingKnow the pros and cons of self-publishing and get your work in printThinking about self-publishing your book? This no-nonsense guide walks you through the entire process of going it alone, from preparing your manuscript and creating the perfect title to selling the final product. Youll see how to obtain an ISBN, work with printers and distributors, create a buzz with publicity, and take advantage of electronic publishing.Discover how to* Start your own publishing company* Edit your work effectively* Design and format your book* Hire skilled professionals to help* Manage outside vendors* Build awareness for your book online

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Self-Publishing

FOR

Self-Publishing For Dummies - image 1

by Jason R.Rich

Self-Publishing For Dummies - image 2

WILEY

Wiley Publishing, Inc.

Self-Publishing

FOR

Self-Publishing For Dummies - image 3

by Jason R.Rich

Self-Publishing For Dummies - image 4

WILEY

Wiley Publishing, Inc.

Self-Publishing For Dummies

Published by Wiley Publishing, Inc.

111 River St.

Hoboken, NJ 07030-5774

www.wiley.com

Copyright 2006 by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, 317-572-3447, fax 317-572-4355, or online at http://

www.wiley.com/go/permissions .

Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries, and may not be used without written permission. All other trademarks are the property of their respective owners. Wiley Publishing, Inc., is not associated with any product or vendor mentioned in this book.

LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND THE AUTHOR MAKE NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF THE CONTENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITHOUT LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE CREATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES CONTAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR OTHER PROFESSIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF A COMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANIZATION OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE OF FURTHER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES THE INFORMATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY MAKE. FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK MAY HAVE CHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN IT IS READ.

For general information on our other products and services, please contact our Customer Care Department within the U.S. at 800-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002.

For technical support, please visit www.wiley.com/techsupport .

Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books.

Library of Congress Control Number: 2006926374

ISBN-13: 978-0-471-79952-8

ISBN-10: 0-471-79952-1

Manufactured in the United States of America 10 9 8 7 6 5 4 3 2 1 1O/RV/QY/QW/IN

WILEY

About the Author

Jason R. Rich is the bestselling author of more than 32 books, including a few self-published titles. He has also ghostwritten several additional books for business leaders and well-known experts in their field. As a journalist, Jason continues to contribute articles to numerous national magazines and major daily newspapers, and he works as a freelance public relations and marketing consultant for companies in a variety of industries.

Some of Jasons recently published books include The Unofficial Guide to Starting a Business Online, 2nd Edition (Wiley); Pampering Your Pooch: Discover What Your Dog Needs, Wants, and Loves (Howell Book House); The Everything Family Travel Guide to Walt Disney World, Universal Studios, and Greater Orlando, 4th Edition (Adams Media); and American Idol Season 4: Official Behind-the-Scenes Fan Book (Prima/Random House). Jason is also writing a series of personal finance guides for Entrepreneur Press, the publishers of Entrepreneur magazine. His most recent self-published book is The Bachelors Guide to Life (iUniverse).

Jason lives just outside of Boston with his Yorkshire Terrier, named Rusty ( .

Dedication

This one is for Ferras, Mark, Ellen, Sandy, Emily, Ryan, and my family.

Author's Acknowledgments

Over the years, I have read a handful of For Dummies books. I am very proud to now have the opportunity to contribute a book to the popular series. I hope you, the reader, find this book helpful on your quest to become a published author.

Thanks to Mike Lewis at Wiley for inviting me to work on this project. Thanks also to Georgette Beatty, this books project editor, for her hard work and guidance. The work of Carrie Burchfield (copy editor) and D. Patrick Miller (technical editor) are also very much appreciated. Many people work extremely hard to make the For Dummies series so successful. Id like to offer my sincere gratitude to everyone involved, including the editors, illustrators, designers, proofreaders, reviewers, editorial supervisors, and the sales team. This book truly is a team effort.

On a personal note, my never ending love and gratitude goes out to my close friends Ferras, Mark, and Ellen (as well as Ellens family), who are all extremely important people in my life. Id also like to thank my family for all their support. (Congratulations to Ferras on signing a major record deal and having the opportunity to pursue his dreams! I am so proud of you, Ferras!)

Publishers Acknowledgments

Were proud of this book; please send us your comments through our Dummies online registration form located at www.dummies.com /register/.

Some of the people who helped bring this book to market include the following:

Acquisitions, Editorial, and Media Development

Composition Services

Project Coordinator: Tera Knapp

Layout and Graphics: Andrea Dahl,

Denny Hager, Clint Lahnen, Barbara Moore, Barry Offringa, Melanee Prendergast,

Jill Proll, Heather Ryan, Alicia B. South

Proofreaders: Leeann Harney, Jessica Kramer, Christy Pingleton, Techbooks

Indexer: Techbooks


Project Editor: Georgette Beatty Acquisitions Editor: Michael Lewis Copy Editor: Carrie A. Burchfield Editorial Program Coordinator: Hanna K. Scott Technical Editor: D. Patrick Miller Editorial Manager: Michelle Hacker Editorial Assistants: Erin Calligan, Nadine Bell Cover Photo: Alamy

Cartoons: Rich Tennant ( www.the5thwave.com )

Publishing and Editorial for Consumer Dummies

Diane Graves Steele, Vice President and Publisher, Consumer Dummies Joyce Pepple, Acquisitions Director, Consumer Dummies Kristin A. Cocks, Product Development Director, Consumer Dummies Michael Spring, Vice President and Publisher, Travel Kelly Regan, Editorial Director, Travel Publishing for Technology Dummies

Andy Cummings, Vice President and Publisher, Dummies Technology/General User Composition Services

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