Will Grant - 101 UX principles : a definitive design guide
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The most important things you need to know about creating successful user experiences
We want our UX to be brilliant. We want to create stunning user experiences. We want our UX to drive the success of our business with useful and usable software products. This book draws on the wisdom and training of Jakob Nielsen and Don Norman to help you get your UX right - in 101 ways!
101 UX Principles shows you the 101 most important things you need to know about usability and design. A practical reference for UX professionals, and a shortcut to greatness for anyone who needs a clear and wise selection of principles to guide their UX success. Learn the key principles that drive brilliant UX design.
Enjoy 101 Principles including Good UX has a Beginning, a Middle, and an End, Make Your Links Look Like Links, Dont Use Obsolete Icons, Decide Whether an Interaction Should Be Obvious, Easy, or Possible, Test with Real Users, Making the most of fonts, Good UX for search results, and Show your user - dont tell your user!
Good to read from beginning to end, and a nice dip-in-and-out text, the chapter titles reminded me of principles I dont even think about explicitly when I likely should. The book inspired me to start more explicitly articulating some of the principles I just take for granted.
- Elizabeth Churchill, Director of User Experience at Google
This is a great practical read. It is convenient to use as a reference when solving real UX problems. I would definitely recommend it as an introduction to UX, but also as a good reminder of best practices for more experienced designers.
- Anne-Marie Leger, Designer at Shopify
A great Mood Booster and Pep Talk. Like a good pep talk from a sports coach before a game, Will reminds us of the common pitfalls we all come across.
- Kate Pincott Product Designer at Facebook
Some more of the 101 UX Principles featured in this book:
Work with user expectations not against them
How to build upon established metaphors
How to arrange navigation elements
How to introduce new ideas to your user
Matching pagination and content structure
When invention is not good for UX
Striving for simplicity
Reducing user tasks
What to make clickable
Making the most of fonts
Making your links look like links
Picking the right control for the job
Data input and what users care about
How to handle destructive user actions
When color should not convey information
Tappable areas and the size of fingers
Getting payment details the right way
Use the standard e-commerce pattern
If you really must use a flat design
When to use progress bars or spinners
Dropdowns the right and wrong way
Handling just-off-screen content
How to do Hamburger menus right
When to hide Advanced Settings
Good UX for Notifications
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Copyright 2018 Packt Publishing
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.
Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing or its dealers and distributors, will be held liable for any damages caused or alleged to have been caused directly or indirectly by this book.
Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.
Acquisition Editors: Dominic Shakeshaft, Suresh Jain
Project Editor: Radhika Atitkar
Technical Editor: Nidhisha Shetty
Proofreader: Safis Editing
Indexer: Pratik Shirodka
Graphics: Sandip Tadge
Production Coordinator: Sandip Tadge
Photo credits: Louis Brassard
First published: August 2018
Production reference: 2211218
Published by Packt Publishing Ltd.
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ISBN 978-1-78883-736-1
www.packtpub.com
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Will Grant is a British UI/UX expert and a digital product designer. He is a web technology entrepreneur with over 20 years' experience, leading teams (and products) at the intersection of technology and usability. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group the world leaders in usable design. Since then, Will has overseen the user experience and interaction design of several large-scale web sites and apps, reaching over a billion users in the process. Will is a "design purist" and obsessed with building beautiful, compelling, and familiar products that customers intuitively know how to use.
With thanks to Noah and Claire
Billy Hollis is a designer, developer, consultant, trainer, author, speaker, and contrarian. He leads a team of world-class XAML devs at http://nextver.com. Billy has been developing software for over thirty years and has acquired a worldwide reputation in software development and architecture. As a developer and consultant, he has developed systems for healthcare, energy, telecommunications, and human resources. As an author, Billy has written or co-written ten technology books and dozens of magazine articles. As a conference speaker, he has spoken to thousands of software developers at major industry events, including TechEd, DevConnections, and VSLive.
Daniel Thompson is a veteran software developer and seasoned expert in delivering digital products. With over 20 years' experience in the systems design, architecture, stability, and scaling of both business and consumer software, Daniel has a proven track record of delivering powerful, rock solid products for global corporations.
In his work with start-ups, Daniel has helped countless teams take their initial idea through to a minimum viable product that solves customer needs and is ready to scale. He is also the founder of D4 Softwarethe makers of Prodlytic, SQLizer, and QueryTree.
Kate Shaw is a freelancer and the Head of product design. She is a communicator, creator, problem solver, travel maven, freelance thinker, Wannabe revolutionary, and a mum, with fifteen years' experience of creating delightful digital experiences. Kate is articulate and professional with a passion for a user-centric design.
Balancing commercial and people's needs, Kate designs people-intuitive experiences for start-ups, FTSE 100 companies, and agencies. Her clients have included BBC, The Telegraph, The Guardian, John Lewis, Marks & Spencers, Hotels.com, Digitas, Ogilvy, and Yoti.
If you're interested in becoming an author for Packt, please visit authors.packtpub.com and apply today. We have worked with thousands of developers and tech professionals, just like you, to help them share their insight with the global tech community. You can make a general application, apply for a specific hot topic that we are recruiting an author for, or submit your own idea.
These 101 principles are a broad set of guidelines for designing digital products. There are no doubt thousands more, but these are the core principles that will make most products more usable and effective. They'll save you time and make users happier.
Somewhere along the journey of the web maturing, we forgot something important: user experience is not art. It's the opposite of art. UX design should perform a function: serving users. It has to still look great but not at the expense of actually working . Poor design has crept in over the years and some digital products have become worse in 100 tiny ways.
So how did we get here? Branding agencies got involved. They insisted that because as a company we always refer to photos as "memories" the photo menu should be called memories too. Nobody knows what it means or how to find their photos.
The CEO personally picked the shade of sea breeze that the company uses for its headings everywhere, so all the headings are pale blue. This means nobody can read them against a white background on their mobile phone screen.
The marketing department decided that a full-screen pop-up collecting users' email addresses would be good for the Quarter 4 CRM metrics. Then they said, "Oh, don't make the close icon too big because we don't want customers to actually close it."
In these three simple examples, found all over the web, the company lost sight of the user's needs and forgot to put the user first. Over the past 20 years, I've learned a lot about designing digital products. It's hard to pick all these individual lessons out because it feels like they've been compiled into a big UX operating system in my brain.
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