Amerland - Google Semantic Search

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Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence

David Amerland

800 East 96th Street,
Indianapolis, Indiana 46240 USA

Google Semantic Search

Copyright 2014 by Pearson Education, Inc.

All rights reserved. No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the publisher. No patent liability is assumed with respect to the use of the information contained herein. Although every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions. Nor is any liability assumed for damages resulting from the use of the information contained herein.

ISBN-13: 978-0-7897-5134-8

ISBN-10: 0-7897-5134-8

Library of Congress Control Number: 2013937136

Printed in the United States of America

First Printing: July 2013

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David Amerlands involvement with the Web goes back to the days when the number of websites in existence could fit in a printed 80-page directory and SEO consisted of keyword stuffing and pixel-wide hidden text.

Since those less enlightened days he has worked with blue-chip multinationals and individual entrepreneurs alike helping them craft SEO and social media marketing strategies that work with their internal cultures and deliver value to their target audience.

He writes for Forbes, HP UK, Social Media Today, and blogs on his own website, HelpmySEO.com. When he is not writing or surfing the Web he spends time giving speeches on how social media is changing everything.

This book, like every other, is for N. For me she is meaning enough. But I would also like to add a second N, also female, with pointy ears and a tail. Her company during the small hours of the night, when I write best, made the world feel a lot friendlier. To you both, in different ways, I offer gratitude.

No book is ever the work of one man. This one is no exception. The comment on content quality and content management and its impact on semantic search, in ) and Thomas Power, both of whom have thoughts and ideas on how the digital domain is evolving that frequently kept me up, thinking.

This is the first book I put to paper since Google+ became part of my life. As a result I owe a huge thanks to all those who I shared snippets of my thoughts with and who were kind enough to provide feedback or add their own ideas. Of a crowd that has now grown way too big to mention fully I need to single out Jeff Jockisch for helping me refine my insights on identity and trust, Gideon Rosenblatt whose Google+ Community provided the forum for some interesting ideas on the impact of Authorship on ranking in search, Mark Traphagen for indefatigably working to keep everyone on the straight and narrow on the subject of Authorship, Bill Slawski who, as an SEO, is the most singularly focused man I know on Googles patents and what they mean, Aaron Bradley whose knowledge of semantic search is exemplary, J.C. Kendall who exemplifies the kind of SEO ethic the industry can use more of, Dan Petrovic whose frequent SEO experiments clarified my own ideas, Lee Smallwood of NOD3X who generously provided data visualizations that drove the point home, and many others I have never met except online who have humbled me with their generosity, help, brilliance, and attention to detail. All of you, collectively, I cannot ever thank enough.

Thanks needs to go to Katherine Bull, senior acquisitions editor extraordinaire, who never pushed even when I knew she had to; to development editor, Amber Avines, whose first reading of this manuscript became invaluable; project editor, Andy Beaster, without whom I am sure files would have gone missing; and to the editing team at Pearson who made sure that my words made sense. Last but not least my thanks goes to AJ Kohn, SEO thinker and doer, for making sure that my flights of fancy when I wrote this book stayed grounded in reality. To him, I owe a very special thanks.

While all these eyes and minds went into creating the attributes of this book, its faults, such as they may be found, lie squarely with me.

As the reader of this book, you are our most important critic and commentator. We value your opinion and want to know what were doing right, what we could do better, what areas youd like to see us publish in, and any other words of wisdom youre willing to pass our way.