Poppy Evans - The Graphic Design Reference & Specification Book: Everything Graphic Designers Need to Know Every Day

2008, 2013 by Rockport Publishers, Inc.

All rights reserved. No part of this book may be reproduced in any form without written permission of the copyright owners. All images in this book have been reproduced with the knowledge and prior consent of the artists concerned, and no responsibility is accepted by producer, publisher, or printer for any infringement of copyright or otherwise, arising from the contents of this publication. Every effort has been made to ensure that credits accurately comply with information supplied. We apologize for any inaccuracies that may have occurred and will resolve inaccurate or missing information in a subsequent reprinting of the book.

First published in the United States of America by

Rockport Publishers, a member of

Quayside Publishing Group

100 Cummings Center

Suite 406-L

Beverly, Massachusetts 01915-6101

Telephone: (978) 282-9590

Fax: (978) 283-2742

www.rockpub.com

Digital edition published in 2013

Digital edition: 978-1-61058-788-4
Softcover edition: 978-1-59253-851-5

The Library of Congress has cataloged the earlier edition as follows:

Evans, Poppy

Forms, folds, and sizes : all the details graphic designers need to know but can neverfind / Poppy Evans.

p. cm.

Includes bibliographical references.

ISBN 1-59253-054-0 (vinyl)

1. PrintingHandbooks, manuals, etc. 2. Graphic design (Typography)Handbooks,

manuals, etc. 3. PackagingHandbooks, manuals, etc. 4. Shippers guides. I. Title.

Z244.3.E83 2004

686.2dc22

2003026487

CIP

10 9 8 7 6 5 4 3 2 1

Interior Design: Peter King & Company

Page Layout: Rockport Publishers

Cover Design: Burge Agency, www.burgeagency.com

POPPY EVANS AND AARIS SHERIN UPDATED MATERIALS PROVIDED BY IRINA LEE

Graphic designers and others responsible for preparing printed materials frequently refer to a variety of diagrams, swatches, templates, conversion tables, and other resources that help them do their job. However, few designers have all the resources they need at their fingertips. Those who work independently, or in small studio environments, often find themselves wasting time searching the Web or seeking out other sources for the information they need. Others in large studio or agency environments may have access to a vast library of resources but find themselves spending just as much time looking through volumes of materials before they find the information they need.

The Graphic Design Reference and Specification Book is a compilation of essential informationa reference manual that provides designers with information they need on a daily basis, from consulting a library of type samples, to identifying a specific font, to checking the style and dimensions of a specific type of envelope, to under-standing when it is appropriate to abbreviate a state or country name in the acceptable format. Theres even a bibliography at the end of the book to help, if additional information is needed.

The Graphic Design Reference and Specification Book was created to answer the questions that designers ask most often and to deliver this information in a concise, understandable, and easy-to-access way. No frills, no excessjust bottom-line information to help you produce your projects.

MILLIMETERS, POINTS, AND PICAS TO INCHES

INCH DECIMALS TO INCH FRACTIONS