Eli Schwartz - Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

Eli is the master of SEO. His ideas have changed the game for the companies Ive started and invested in. If you want to understand how to power growth with SEO, you need to learn from Eli.

Justin Kan, entrepreneur and investor

Bravo! Thank you so much for sharing with us your hard - won knowledge about how to drive long - term and scalable SEO results. This book is what all marketers responsible for digital growth need to understand in order to clearly communicate the whys, not just the hows, behind the SEO strategies to drive leadership buy - in .

Christi Olson, Director of Search, Microsoft

Elis fresh approach to SEO helps demystify the black box of organic search. This book is a must - read for anyone who wants to learn how to leverage this channel for growth.

Monica Ohara, CMO, WordPress.com

One of the essential factors to achieving enduring market leadership is a winning, scalable distribution strategy. This book teaches entrepreneurs and marketers how to turn product - led SEO into a powerful growth engine that can build multi - billion dollar businesses.

Chris Yeh, co-author of Blitzscaling

A smart, useful guide to integrated and effective search optimization. Recommended!

Jay Baer, author of Youtility

SEO is so much more complex than just focusing on keywords and has evolved significantly over the years. This book sets the stage for how to really manage SEO.

Luc Levesque, Vice President of Growth, Shopify

Eli brings to the table a vast knowledge of SEO. He was able to consistently increase, year over year, SurveyMonkeys percentage of traffic from organic search. He approaches SEO holistically, in a way that works very interactively with the product and engineering team to deliver these gains with a strong consumer experience. Extremely confident this book will be a wealth of knowledge for readers.

Selina Tobaccowala, Co-Founder, Evite, Gixo

Almost all companies create content, but if people cant find it, whats the point? Content findability is perhaps the most important part of the content - marketing process. If you read this book, getting found will never be a problem.

Joe Pulizzi, four-time bestselling author, including Content Inc. and Epic Content Marketing

In this book, Eli gives you a different view of how search engines work, what pages they want to rank, and why they work the way they do. It gives you a unique perspective of how to do SEO from many of the other books on the market.

Barry Schwartz, editor, Search Engine Roundtable and Search Engine Land

In Product - Led SEO, industry thought leader Eli Schwartz teaches a methodology he has honed and proved optimizing brands you know, iconic to upstart. In these pages, youll learn to more clearly communicate SEO strategy to gain buy - in and align your boss, internal teams, and stakeholders.

Marty Weintraub, Founder, Aimclear Integrated Marketing Agency

Eli Schwartz has mastered the art of innovative marketing as both an international leading speaker and now as an author. Eli shares his personal marketing successes. This book is clear, concise, and able to inspire by opening new ideas.

Brett Tabke, Founder, Pubcon

When it comes to SEO, Eli is one of the best at decoding the intricacies of the Google algorithm. This book is an invaluable resource for applying smart, data - driven insights to create lasting results for your business.

Ada Chen Rekhi, Co-Founder and COO, Notejoy; former Senior Vice President of Marketing, SurveyMonkey

Longtime industry veteran Eli Schwartz has helped simplify the world of SEO in a way that makes it simple and straightforward for all to understand. A must - have for execs needing to know how to engage with SEO.

Eric Enge, Principal, Perficient

Whenever I need a second pair of eyes on problems related to product - led growth or scaling international SEO for any of our clients, Eli is my first call. Hes the rare type of marketer who doesnt just have mastery within his discipline but can also contextualize whats actually important and will help CEOs take action.

Nigel Stevens, CEO, Organic Growth Marketing

Without a strategic approach toward SEO, you are leaving growth opportunities on the table. Product - Led SEO will allow you to marry your acquisition efforts with your ultimate revenue goals.

Casey Winters, Chief Product Officer, Eventbrite

SEO has earned a negative reputation by focusing on tricks and hacks to fool Googles algorithm and rank at all costs. However, the best SEO marketers now realize that the best way to rank in Google is to build your product in the way that Googles algorithms optimize for. This means great content, strong engagement, and fulfilling the users intent. Eli Schwartz lays out product - driven frameworks for how companies can build their SEO not just for quick traffic spikes, but for long - term , robust growth.

Ethan Smith, CEO, Graphite

Elis product - led method has made a huge difference in how we approach SEO prioritization and alignment across marketing, product, and engineering. Hes an exceptional leader in this fieldEli has transformed the way we think about both the why and how of our SEO strategy, along with our growth results. This book is a must - read for any marketing, product, or engineering leader.

Allison Van Houten, Chief Marketing Officer, Epic for Kids

Eli understands that good SEO cannot be had through a sleight of hand aimed at tricking Google into giving your site a high ranking. Instead, he relentlessly promotes the idea that good SEO comes from creating a product - led flywheel of user - valued content. Thats the magic that all websites should be aiming for, and Eli has created a guide for just that in this book.

Riddhi Shah, Head of Organic Acquisition, Gusto

Before utilizing product - led SEO, we were constantly scrambling to hit the next keyword, jump the next algorithm, and win the latest SERP. We focused on bots rather than the function of what users want and how we can help. Once I met Eli and implemented product - led SEO, the growth of our businesses and websites skyrocketed. SEO became a function to help users solve problems, not trick bots. Product - Led SEO changed my career and my company.

Jake Gronsky, Senior SEO and Web Growth Advisor

SEO is critical to building a growth flywheel, but it only works with a defined strategy. Elis Product - Led SEO is the best guide to helping you build that strategy.

Guillaume Cabane, Startup Advisor

Eli Schwartz does a great job distilling his many years of experience leading enterprise SEO initiatives. This book isnt just useful, its indispensable for marketers and technologists alike.

Stephan Spencer, co-author of The Art of SEO ; Founder, Netconcepts

Especially in a world dominated by always - on mobile devices, the need for a well - rounded SEO strategy is greater than ever. Elis ideas of product - led SEO is the exact recipe that enterprises seeking sustainable and defensible SEO should follow and build upon.

Aurelie Guerrieri, Chief Marketing Officer, Open Systems

Product - Led SEO is an excellent reference for product managers for a better, in - depth understanding of SEO within the product triangle, to ultimately integrate and leverage it for a successful product growth.

Aleyda Solis, International SEO Consultant and Founder, Orainti

SEO without a strategy is not a recipe for success. This book, Product - Led SEO, is a great primer on how to strategize, communicate, and implement SEO for long - term growth.

Gallant Chen, Growth Advisor and former VP of Digital Marketing, Zendesk