Amit Biswas - SEO ReExplored - The New Mantras after PANDA and PENGUIN

by Amit Biswas

Copyright 2013 by Amit Biswas

All rights reserved.

Dedicated to my mother, Renuka Biswas.......

No part of this publication can be reproduced or transmitted in any form or by any means, electronic or mechanical, without permission in writing from THE AUTHOR or the Publisher.

Disclaimer

The information contained in the book SEO ReExplored -The New Mantras after Panda & Penguin is a product of research and investigation into the knowledge areas of Google search engine optimization and are based on standard recommendations and guidelines published. As the author of this e-book, I relied on the resources published both online and offline, and education materials publicly available. I have made all reasonable efforts to provide current and accurate information to the readers of this eBook. There are a number of video links from http://Youtube.com, embedded, or referred to, in this book, and they are purely for the purpose of academic aid. These videos are hosted by http://Youtube.com and as the author of this e-book I have mentioned the link-urls or embedded the links for reference. This book is primarily an academic guide to explore and learn search engine optimization in terms of Googles guidelines, but strictly not any commercial blueprint promising any monetary return. Neither the author nor the publisher assumes any liability whatsoever for the use, or inability to use, of any or all information in this publication. The readers may use and apply the information contained in this book at his/her own responsibility.

The e-book SEO ReExplored The New Mantras after Panda & Penguin may include information on and references to products, or services by www.Google.com and other third parties. Third party materials referred to, or quoted from the published contents/blogs, are purely the thoughts and opinions expressed by their owners. The publication of such Third Party materials does not constitute the authors guarantee of any information, instruction, opinion, products or service contained within the third party Material.

This e-book contains time-dependent concepts and guidelines. Whether because of the general evolution of the Internet, or the unforeseen changes in company policy (like, search engine guidelines published by Google), what is stated as facts and recommendations at the time of this writing, may become outdated or simply inapplicable at a later date.

No part of this publication shall be reproduced, transmitted or resold in whole or in part in any form, without the prior written consent of the authors. All trademarks, if any, appearing in SEO ReExplored The New Mantras after Panda & Penguin are the property of the author.

Table of Contents

SEO ReExplored

The New Mantras after Panda & Penguin

Introduction

I had to resolve a number of dilemmas, before I decided to write on SEO (Search Engine Optimization). The primary confusion was of my gripping hesitation to write on some subject, which is already flooded with a plethora of materials, mostly outdated. I tried to explore and research, with due passion and authenticity, the SEO ground rules that Google emphatically talks about and wants everyone to adhere to. Search engine optimization is a slippery portal, where the rules of the game change, both dynamically and radically. Without ignoring the partial presence of Bing, Yahoo and other side-liners, we got to admit Google is the omnipresent and omnipotent monarch of the World Wide Web landscape, dictatorially charting new ground rules, thereby constantly weaving the complex SEO maze.

Let me confess something at the very outset, it is about my obsession and fascination about the videos from some celebrated SEO gurus from Google, like Matt Cutts and his resourceful colleagues. You will find in this book, umpteen numbers of video links to Matts question-answer sessions and lectures, sprinkled around every chapter. I could have ideally named it Google video series on SEO practices. The ideal way to grasp this e-book is to switch between reading and watching videos embedded and that would quicken the absorption of knowledge. My mission is to take you on a journey to the SEO land, solely through the Google lens, as authentically as possible, shredding out any intermediate fluff. But, I must warn if you are skipping the videos, you are going to miss the secret sauce of this book. There are too many SEO golden nuggets that Google made available to us free online, but often we do not take them seriously. My objective is to present the recommended SEO practices validated by the Google experts and resources. I did not bring in any reference to other search engines like Yahoo and Bing, because I believe Google overwhelmingly overshadows others.

I did not want this book to be some SEO treasure chest to quick riches. In fact SEO is not some event-triggered million dollar miracle, but a sustained long term step-by-step processes to build trust, relevance and authority, by way of efficient rendering of web-contents valuable to the seekers of information. If you go through the Googles algorithmic updates over the last three years, you will surely observe a dynamic and ever growing shift toward quality contents and a clear abhorrence to spammy manipulations. Kindly leave your valuable feedback, if you happen to read the book thoroughly, and more specifically, watched the videos embedded. I would be immensely happy to see my readers benefited.

This is to acknowledge and reiterate that Google, by virtue of its dictatorial authority, dominates the search engine space. This makes it imperative that all search engine optimization initiative should ideally start with a clear understanding of the SEO guidelines delineated by Google. Interestingly, many SEO aspirants tend to ignore the published authentic resources by Google and rely more on third-party resources from other self-proclaimed SEO gurus, who churn out doubtful SEO tricks with the futile idea of outwitting Googles algorithm (which is a dream impossible). If you are a SEO practitioner, whether novice or seasoned, first you must learn the authentic SEO guidelines from Google.

Please keep in mind that SEO is an evolving science, where means and techniques change radically at a phenomenal speed. Just reading a couple of books or articles is not just enough to keep pace with the happenings. There are several important online resources on SEO that contain trustworthy contents outside Google. A few of the best places to learn about the latest search engine news and guidelines are:

SEOMoz

Search Engine Land

Search Engine Journal

Search Engine Watch

SEO Book

By the way, are you new to SEO (Search Engine Optimization)? Watch the following video to understand it in simple terms.To start your journey, the primary source is Googles webmasters website. If the following image does not ring any bell, you need to go the site below and spend some good hours to learn what Google says about the rightful SEO practices.

https://developers.google.com/webmasters/googleforwebmasters/

Every SEO practitioner should use Google Webmaster Tools, and if you are not using it, please sign up to use it for your best benefits.

As I have already mentioned, video references constitute the important ingredient to my recipes for this e-book. Let us roll with the first video from Matt Cutts, the Google SEO guru. This one is a very elementary and rudimentary exposition to how Google search engine works. Though very basic, yet professionally made, the video dates back to March 2010 and obviously do not include the subsequent SEO updates and developments like Panda and Penguin. Please click below to watch the video. If the video does not play, grab the hyperlink and plug it in your web browser.