Partha Bhattacharya - SEO For 2013 & Beyond: SEO Made Simple For Beginners

SEO or Search Engine Optimization as weknow has undergone paradigm changes many times over in the past years. This hashappened and continues to happen because the search engines change theiralgorithms the computer programs that auto-decide the rankings of thewebpages in the search results with the objective of improving the userexperience.

The question is why does improving userexperience become necessary if one has happened only a while back? And indeed,what does that mean for small websites?

Questions such as these are intriguing, andin fact only the companies that run the search engines like Google can properlyanswer them.

We can however safely conclude that thefactors determining the rank-ability of webpages are to a large extent dynamic.And in such circumstances the ideal step for the small websites is to stick tothe time-tested golden rules of SEO.

SEO helps when a website is focused andeffective in conveying to the search bots what the site is about. On a broaderperspective, SEO, contrary to popular belief, is not only about ranking well inthe search engine results pages (SERPs), but is also about guiding the humanvisitors to get the most after they land up in a website.

How This Book Helps

Charting a new direction, this bookexplains the basic concepts of search engine optimization. It doesnt simplysay what steps to take, but also why to take them.

Accordingly, as youll find in the book,there is a good amount of discussions on how to focus more on structure,presentation, and quality of the contents in a website such that it attractsand retains human visitors for maximizing benefits.

Conscious efforts have gone to make thisbook as jargon-free as possible. Tech-heavy concepts have been carefullyavoided to make it simple for a small website owner to clearly understand theactual steps he needs to take.

Separating the wheat from the chaff, thisbook gives plenty of examples to grasp the bigger picture of what SEO is abouttoday, and how you can successfully use it for your web business.

To better explain the different SEOconcepts nearly 170 useful articles and resources have been referred tothroughout this book. The chapter-wise references are indicated by numericalsuperscripts, and are mentioned at the end of the book to help readers benefitfrom them.

Who Should Buy This Book

This book is intended for self-supportedrookies and beginners who want to start a web business and need to know andimplement SEO strategies from the ground up. This book will also help those whowish to take up SEO as their career either in the employment of other companiesor as self-employed professionals.

Nearly all the steps described in this bookcan be done without incurring cost. But then, you perhaps cannot, as a websiteowner, do everything yourself because you have your business to look after.

The question of spending money for yourwebsite comes only when you decide to outsource some of the works so that youcan devote quality time for your business.

Special Bonus

I have included a special bonus for thereaders of this book. As a reader, you will get lifetime access to myvideo-based e-learning course, SEO Best Practicesfor Beginners to Start Web Business , at Udemy, the online educationportal of repute.

This well-explained popular course costs$45 but it comes free to the readers, and the coupon code for free access isavailable later inside this book.

How to Contact the Author

Your views are most welcome. Feel free tocontact me at my email address, team@hubskills.com .You may also reach me by visiting my website, http://hubskills.com/ and filling in the contact form there.