Adam Clarke - Search engine optimization 2016: Learn SEO with smart internet marketing strategies
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EXPANDED & UPDATED - SEPTEMBER, 2015
No matter your background, SEO 2016 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO. First, let me tell you a little secret about SEO marketing...
Most of the search engine optimization advice on the Internet is wrong!
If youve sifted through the torrents of search engine optimization advice online, you may have noticed two things:
- Most published SEO advice is either outdated or just dead-wrong.
- Googles constant updates have made many popular SEO optimization strategies useless.
Why is this so? Google are constantly evolving, making it extremely difficult to know what works. Recent changes:
1. July, 2015 - Google slowly release the Panda 4.1 refresh, punishing pages with low quality content, scraped content and aggressive ads.
2. May, 2015 - Google quietly rolled out significant update dubbed Phantom II, further punishing sites with low quality content.
3. April, 2015 - Google released the game changing Mobile SEO update, causing many sites with poor mobile support to drop out of the search results.
SEO 2016 is now updated covering the latest changes to Googles algorithm, and walks you through all major updates and how to use them to your advantage. This book also reveals industry secrets about staying ahead of Googles algorithm, and what potential Google changes may be coming up in 2016. With this best-selling SEO book you can learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.
Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that wont get you in hot-water with Google. Now expanded and updated with more link building strategies, and extra tips for advanced readers.
You will also discover:
1. Important SEO concepts, from beginner to advanced.
2. How to find money keywords that will send customers to your site.
3. Sneaky tricks to get local businesses ranking high with local SEO.
4. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.
The SEO tools chapter lists 25+ powerful tools top Internet marketing experts use to automate their search engine optimization, saving weeks of time, and creating bigger results... and most of the tools are free!
Sidestep the 2015 & 2016 Google updates
Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverablebut you need the right knowledge. This book reveals:
- The inner mechanics of Googles algorithm, and how to use them to rank your site at the top.
- 2014 and 2015 Google updatesPanda 4.2, Phantom II, Mobile SEO, Doorway Pages, Penguin 3.0and more.
- Potential updates coming up in 2016.
- Steps to recover from a Google penalty.
In this special bonus, learn to quickly and effectively setup pay-per-click advertising campaigns with Google AdWords, and send more customers to your website overnight, literally.
This is one of the most advanced and comprehensive SEO optimization books ever publishednow updated and expandedof all best-selling SEO books, this is the only one with everything you need.
Scroll up, click buy, and get started now!
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SEO 2016
Learn Search Engine Optimization
With Smart Internet Marketing Strategies
Expanded & Updated
Adam Clarke
Digital Book Guru, Publisher.
Cover Design: Digital Book Guru.
Production and Composition: Digital Book Guru.
Adam Clarke. All rights reserved.
Reproductions or translation of any part of this work beyond that permitted by Section 107 or 108 of the 1976 United States Copyright Act without permission of the copyright owner is unlawful.
Adam Clarke has completed a certificate in the Google Analytics Qualified Individual & Google AdWords Qualified Individual programs.
SEO 2016: Learn search engine optimization with smart internet marketing strategies.
Adam Clarke
Kindle ASIN B00NH0XZR0
Print ISBN-10: 151534567X
Print ISBN-13: 978-1515345671
Table of contents.
- Old-school methods that no longer work.
- Recent Google updates and how to survive them.
- Authority, Trust & Relevance. The three powerful SEO strategies explained.
- How Google ranks sites nowGoogles top-10 ranking factors revealed.
- How to stay ahead of Googles updates.
- Why is keyword research so important?
- What exactly is a keyword?
- How to generate a massive list of keywords.
- How to find keywords that will send traffic to your site.
- How to find keywords for easy rankings.
- How to structure your site for easy and automatic SEO.
- How to make Google pick up the keywords you want.
- How to get more people clicking on your rankings in Google.
- Site load speedGoogle magic dust.
- The usual suspectssitemaps.xml and robots.txt.
- Duplicate contentcanonical tags and other fun.
- Usabilitythe new SEO explained.
- ReadabilitySEO for the future.
- How to accelerate traffic and rankings with fresh content.
- Why is link building so important?
- The dirty little secret no one wants to tell you about link building.
- How to acquire links and what to avoid in link building.
- Anchor text. What's all the fuss?
- Simple link building strategies.
- Advanced link building strategies.
- Is social media so important for SEO?
- Google+ & SEO.
- Facebook & SEO.
- Twitter & SEO.
- Other social networks.
- Social media analytics.
- Why use Google Analytics?
- How to use Google Analytics.
- Acquisition.
- Organic Search report.
- Segments.
- Common web analytics terms explained.
- Other web analytics tools.
- What to do when your site is not listed in Google at all.
- What to do when your business is not ranking for your own business name.
- What to do when your rankings have dropped off.
- What to do when your site has been penalized by the Penguin update.
- How to seek professional help for free.
- Why use local SEO?
- How to rank high with local SEO.
- Local search ranking factors.
- Getting started with local SEO.
- Building citations.
- Building reviews.
- Microformats, RDFa, microdata & schema.org. Where to start?
- Schema.org & how to use it.
- hCards & how to use it.
- Why you should keep a cool head about Penguin 2.0.
- What does Penguin 2.0 target?
- What to do about Penguin 2.0
- Further Penguin 2.0 resources.
- What you need to know about Hummingbird.
- Panda 4.0 update.
- Authorship Photo Drop update.
- Pigeon update.
- HTTPS/SSL update.
- Panda 4.1 refresh.
- Penguin 3.0 update.
- Doorway Pages update.
- Mobile SEO update.
- Phantom II/Quality update.
- Panda 4.2 refresh.
- Stay ahead of the 2015 & 2016 updates.
- 2016 updateswhats on the horizon and what to avoid.
- Why bother with pay-per-click marketing?
- Which is the best PPC provider to start with?
- Ensuring success with research and a plan.
- How to choose the right kind of keywords.
- How much to pay for keywords.
- AdWords settings for getting started.
- Optimization tips for tweaking your campaign for better profit.
- Read before you finish.
It didnt take long for this book to become a best seller on search engine optimization after its original publication in 2013.
The success of this book can only be attributed to its focus on making a powerful but difficult skillset easy to understand.
Now this book has been expanded and updated to cover how SEO works now and likely in the near future. All of the resources and tools have been updated and made relevant for 2015 and 2016. It has been updated to include broader coverage of the basics, and filled with more techniques for advanced users. And due to requests by readers, it has been loaded with more helpful tools and resources, so you can save time and get bigger results.
If you are a beginner, there is a small amount of technical information included in this book. If you really want to learn search engine optimization this cannot be avoided. Weve made these areas as simple as possible, while providing additional tools and resources that will make it easy to speed up your journey to SEO mastery.
If you are an advanced SEO optimization professional, this book covers updated summaries of Googles latest updates, updated summaries of SEO marketing best practices to refresh your memory, solutions for common technical problems, and new tools and resources to sharpen your skillsetall written in an easy-to-read format, so refreshing your knowledge doesnt feel like a chore.
If you have requests for future updates, please contact me with my details at the end of this book and Ill be happy to take on board your suggestions.
So you've picked up SEO 2016 and decided to learn search engine optimization. Congratulations. SEO marketing has changed my life and it can change yours.
Over 10-years ago, I achieved my first number one ranking in Google for my familys accounting business. The phone started ringing with new customers every day. I was hooked.
Since then, I have used search engine optimization to grow small family-owned businesses, sex toy stores, large international fashion brands, and hotel chains. One thing never ceases to amaze methe power of SEO as an Internet marketing tool for growing any business. I have grown small businesses into giant companies in just one or two yearssimply from working the client's site up to the top position in Google.
Unfortunately, learning how to use SEO is difficult, if not impossible, for most business owners, Internet marketers and even tech-heads.
I have a theory on why this is so...
Sifting through the amount of information flooding the Internet about SEO is overwhelming. In many cases, the advice published is outdated or misleading.
And the constant updates by Google make it hard for SEO beginners and gurus alike to keep up with what works.
SEO can be simple and used by absolutely anyone to rank at the top of Google, grow their business and make money online.
It's a matter of having up-to-date information on how Google works, using effective techniques and taking action.
Whether you're a complete SEO newbie or well-versed Internet marketing veteran, SEO 2016 covers these areas and makes it as simple as possible to achieve rankings, traffic and sales.
Enjoy.
Introduction to how Google works.
You can feel like a dog chasing its own tail trying to figure out how Google works.
There are thousands of bloggers and journalists spreading volumes of information that simply isn't true. If you followed all the advice about SEO written on blogs, it's unlikely you would receive top listings in Google, and theres a risk you could damage your site performance and make it difficult to rank at all.
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