Williams A. - SEO 2013 & Beyond: Search engine optimization will never be the same again

SEO
2013 And Beyond

ByDr. Andy Williams

ezSEONews

Creating Fat Content

Version 1.12.
Released: 17th March 2013

Read this book and anything else you can get your hands onby this guy.

Dr. Andy Williams is to my mind the man to listen to whenit comes to the subject of building a website in a clean ethical manner. Hisexplanations of what Google and the other search engines consider as part ofthe ranking process cannot be bettered. If you wish to create a long livedwebsite that does not need to fear the latest Google update(s) then pay heed.
Jim

Basically I loved this book and highly recommend it. It isthe best couple bucks you will ever spend. It is easy to read, succinct, andbrilliant. He offers a lot of great tips without all the fluff that someauthors throw in to add page count. Thanks Andy for a good read that upped mySEO IQ.
Nicole Bernd

Since Penguin was released in April 2012, SEO has beenturned on it's head. Creating themed content with LSI in mind instead ofkeyword focused content is now the way to go.

Amazingly, this is exactly what Andy has been teaching forthe past ten years. I only wished I had known him when I started out ininternet marketing as his style of teaching is the best. He's a very genuineand generous person and if you've been hit by Panda or Penguin, this book isexactly what you need.
Carole

He was warning of a Panda type hit at least two years beforethe Panda was born. Although the Penguin has changed things more than a bit, inthis book Dr Andy clearly, and in simple terminology, explains the strategiesand tactics needed to stay on the good side of Google.
Tony Crofts

Andy is one of the few people that I listen to when it comesto SEO because rather than "follow the usual crowd", that tends toshare rehashed information with little value that's based on fact, he does hisown testing to determine what is actually working for him and then shares hisown results.
J. Stewart

This is ground breaking Internet marketing information.Stuff you won't find elsewhere. Being a longtime pupil of Dr. Andy, I have putmuch of it to the test myself and I know it proves out. If you are in theInternet business, you need to read this book.
Norman Morrison

After following Andy Williams for over 8 years now I had ahunch his new SEO, 2012 & Beyond would be a winner... and it is. Simple,straight forward and on target with respect to the latest updates, upgrades,and algorithmic mods by our friends at Google. Do what Andy teaches, especiallywith reference to great content creation, and you will be successful in yourSEO efforts.
Chris Cobb

Contents

The author and publisher of this eBook andthe accompanying materials have used their best efforts in preparing thiseBook. The author and publisher make no representation or warranties withrespect to the accuracy, applicability, fitness, or completeness of thecontents of this eBook. The information contained in this eBook is strictly foreducational purposes. Therefore, if you wish to apply ideas contained in thiseBook, you are taking full responsibility for your actions. The author andpublisher disclaim any warranties (express or implied), merchantability, orfitness for any particular purpose. The author and publisher shall in no eventbe held liable to any party for any direct, indirect, punitive, special,incidental or other consequential damages arising directly or indirectly fromany use of this material, which is provided as is, and without warranties. Theauthor and publisher do not warrant the performance, effectiveness orapplicability of any sites listed or linked to in this eBook. All links arefor information purposes only and are not warranted for content, accuracy orany other implied or explicit purpose. The author and publisher of this bookare not in any way associated with Google. This eBook is copyrighted byLunasoft Marketing, SL and is protected under the US Copyright Act of 1976 andall other applicable international, federal, state and local laws, with ALLrights reserved. No part of this may be copied, or changed in any format, sold,or used in any way other than what is outlined within this eBook under anycircumstances without express permission from Lunasoft Marketing, SL

On February 11th, 2011, Googlereleased the Panda update. The update was designed to filter out low qualityweb pages from the index. This was necessary because an earlier release(codenamed caffeine) massively increased the number of web pages that Googleneeded to handle - much of it was low quality. At the time, Panda leftwebmasters scratching their heads as to why their sites were penalized. Theanswer was simple their pages were not deemed sufficient quality.

On 24th April 2012, Googleunleashed the Penguin. If Panda was a 1 on the Richter scale of updates,Penguin was surely a 10. It completely changed the way we need to think aboutSEO. It seems that Penguins job was to find web pages that had beenoptimized beyond the tolerance level for that site, and punish them. Thatsright, just about everything you have been taught about SEO in the last 10years can be thrown out the Window. Google has moved the goal posts.

Fast-forward to today

Ask a bunch ofwebmasters to define the term SEO and I bet youll get a lot of differentanswers. Im sure that three of the most common phrases youll hear areon-page factors, off-page factors and link building.

Definitions of SEO willdiffer depending on the type of person you ask and even when you ask them. SEObefore Google introduced the Panda update was easy. After the Panda update itwas still easy, but you needed to make sure your content was good. AfterGoogle released the Penguin update, SEO suddenly became a whole lot harder. Let me explain this with a diagram:

In the diagram above, Ihave noted two forms of SEO:

White Hat SEO approved strategies for getting your page torank well. Google offers guidelines to webmasters which spell out approved SEO strategies.

Black Hat SEO strategies that Google dislike and would liketo penalize. These include a whole host of strategies from on-page keywordstuffing to backlinking blasts using software to generate tens of thousands ofbacklinks to your site.

If you think of this asa sliding scale from totally safe White Hat SEO to totally dangerous BlackHat SEO, then you can imagine that as you move to the right with your SEO, youare more likely to get into hot water with Google (at least in the long term). As you move more to the left with your SEO, you are more likely to be safer inGoogle.

Before Panda &Penguin, most webmasters knew where the lines were drawn and took their risksaccordingly.

When Google introducedPanda, the only real change to this was that webmasters now needed to make surethat the content on their website was unique, interesting to visitors AND addedsomething that maybe no other webpage on the topic had. No small task, but tobeat Panda, which is essentially a Google add-on that looks for quality, thisis our target.

When Google introducedPenguin, they completely changed the face of SEO, probably forever, or at leastas long as Google continues to be the dominant search engine. Here is adiagrammatic representation of how I now see SEO: