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Content
1.1 Basic understanding
SEO is an abbreviation that has gained a high degree of popularity among both professional website designers and private individuals who run their own homepage in their spare time. The abbreviation stands for Search Engine Optimization. The following chapter is suitable for operators of online content who monitor it, earn money with it and advertise the provided content via the Google search engine. Founders of a young and dynamic start-up company, webmasters of various websites, SEO experts who work in an advertising agency or self-taught SEO professionals can use the complete book to repeat, look up or broaden their knowledge. Interested webmasters, who are responsible for the creation, organization and maintenance of a website, get an overview of the basics of search engine optimization. This book presents simple explained instructions. It helps webmasters with a correct application to improve their ranking many times over. SEO experts who follow the advice below can also help search engines better crawl, index and understand website content. Those who put these instructions into practice can look forward to an enviable top position on their website. Furthermore, website operators who follow the instructions will increase their chances of making it into the top 3 search result pages on Google. The SEO-Markt GmbH has helped its customers to succeed with the tips and tricks in this manual. In addition, the companys consistently positive ratings provide evidence of the start-ups excellent performance. With its expertise, the company has helped its customers to position among the top 3. Therefore, this book shares with its readers the secrets and practices used by the SEO-Markt GmbH agency for successful search engine optimization. Thus, these instructions are professional tips that have proven themselves in practice several times. In addition, beginners who have just started to create, organize and manage their website, as well as professionals who have been creating an online presence for a long time, can use this book as a guide.
Search engine optimization usually involves minor changes to certain parts of a website. These are only minimal improvements, but they have a big impact on Google search. However, this only applies if webmasters combine SEO with other optimizations in a meaningful way. In this way they improve the user experience and performance of the respective homepage in the organic search results many times over. The optimization of websites is oriented to the needs of the users. Although it may seem a bit strange at first glance, the search engine is also one of the users. In turn it helps other users to discover the website content provided. The goal of search engine optimization is a comprehensible presentation of the website content. The following optimization topics impress with their universal character, as they are equally valid for websites of all sizes and types.
At the beginning of their SEO optimization, webmasters ask themselves whether their page can be found at all in the Google index (see chapter 1.3). To check this, they perform a search with the URL of the home page of their home page. In the event of a successful search result, the website will appear in the index. However, the case of an untraceable page can also occur, even if Google crawls several billion pages (see chapter 1.3). The reasons for an untraceable site are various. This can be partly due to a lack of links to other homepages. If the publication date was not long ago, Google didnt get the chance to crawl the site. Failure to find a page can also be due to a complicated structure or content that is difficult to access. Google will also not display pages if it receives error messages when crawling. Policies can also block homepage crawling using Google.
1.2 How the Google Ranking works
The majority of Internet users believe to actively control their search on Google. Many people do not know that the search engine made a selection long before you entered your search. Google has various ranking systems that search several billion websites within a few seconds in order to provide users with the most relevant answers to their search queries. The system performs a practical word analysis for this purpose. Numerous language models decipher the meaning of the entered terms and browse the search index for the desired words. Clever search algorithms in combination with the mentioned language models take over these tasks. Nowadays, Google not only detects spelling mistakes, but also helps users solve complicated tasks by assigning the type of search query to a specific category. The search engine uses a system for synonyms. The term synonym stands for a word that has several meanings. The Google system mentioned, understands what the user is looking for, even if the search term entered has several meanings. Computer scientists have invested more than half a decade in the development of this system. Their efforts have paid off, however, with search results improving by more than 30 percent. In addition, the Google search algorithm differentiates whether the query is a specific term or a general question. The search engine looks for words that provide valuable clues. These include pictures, reviews and opening hours. In addition, the algorithms can differentiate whether the user is looking for todays results or rather looking for information about an organization located in his environment.
