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Kennedy Allan - SEO for beginners 2020: Learn Search Engine Optimization on Google using the Best Secrets and Strategies to Rank your Website First, Get New Customers and Growth your Business

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SEO for beginners 2020: Learn Search Engine Optimization on Google using the Best Secrets and Strategies to Rank your Website First, Get New Customers and Growth your Business
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Kennedy Allan / Godin Gary
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2020
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SEO

FOR BEGINNERS 2021

Learn Search Engine Optimization on Google using the Best Secrets and Strategies to Rank your Website First, Get New Customers and More Business Growth

GARY GODIN AND ALLAN KENNEDY

This document is geared towards providing exact and reliable information with regards to the topic and issue covered. The publication is sold with the idea that the publisher is not required to render accounting, officially permitted, or otherwise, qualified services. If advice is necessary, legal or professional, a practiced individual in the profession should be ordered.

- From a Declaration of Principles which was accepted and approved equally by a Committee of the American Bar Association and a Committee of Publishers and Associations.

In no way is it legal to reproduce, duplicate, or transmit any part of this document in either electronic means or in printed format. Recording of this publication is strictly prohibited and any storage of this document is not allowed unless with written permission from the publisher. All rights reserved.

The information provided herein is stated to be truthful and consistent, in that any liability, in terms of inattention or otherwise, by any usage or abuse of any policies, processes, or directions contained within is the solitary and utter responsibility of the recipient reader. Under no circumstances will any legal responsibility or blame be held against the publisher for any reparation, damages, or monetary loss due to the information herein, either directly or indirectly.

Respective authors own all copyrights not held by the publisher.

The information herein is offered for informational purposes solely, and is universal as so. The presentation of the information is without contract or any type of guarantee assurance.

The trademarks that are used are without any consent, and the publication of the trademark is without permission or backing by the trademark owner. All trademarks and brands within this book are for clarifying purposes only and are the owned by the owners themselves, not affiliated with this document.

TABLE OF CONTENTS

INTRODUCTION

The standard entrepreneur told me its not possible to win using search engine optimization to rank my website. So did many other people.

In fact, everyone I have talked to since I started creating my blogs told me I wouldn't achieve any success.

They were wrong.

But it wasnt them or their words that helped me. It was me, my pain, my studies and my hunger, that boosted my work...and now here we are, me teaching you how to win using Search Engine Optimization for your website.

Although you may have never managed a website before, you keep coming back to the idea of having one and there are 12 types of website you can have:

1. E- Commerce website

An E- Commerce website may be a website where people can directly buy products from. Youve probably used a variety of E- Commerce websites before, most big brands and many smaller ones have one. Any website that has a cart with information on how to supply MasterCard information to make a sale, falls into this category.

If youre trying to find the right way to start an internet site for your business and decide to sell your products online, then this is often the sort of website to create. There are some specific steps you've got to make certain to incorporate when building an E- Commerce website, like investing in E- Commerce software and getting your SSL certificate to make sure your customers can pay securely. And you should make sure your web design and replica are all crafted with the sites main goal in mind: making sales.

E- Commerce websites are often an extension of a business you have already got, or become something you build a replacement business around.

2. Business website

A business website is any website thats dedicated to representing a selected business. It should be branded just like the business (the same logo and positioning) and communicate the kinds of products and/or services the business offers.

By now, every business out there should have an internet site. Its a widespread expectation. Every potential customer you encounter will just assume that if they Google your business trying to find more information, theyll find an internet site. And if they don't, the company will look less professional or legitimate.

E- Commerce are business websites, this doesnt mean that if you have business websites it must sell anything directly, for example you can encourage visitors to stay tuned for more information (a lead generation website) or show the store when they become interested customers.

3. Entertainment website

If you think about your internet browsing habits, you'll probably consider a couple of websites that you simply visit purely for entertainment purposes. They could be humorous websites, like the Onion, webcomics, like xkcd, or simply websites with fun or interesting content like Buzzfeed.

Most of those websites aim to make money like business and e-commerce websites do, but usually through the advertisements that appear on the page instead of through selling specific products or services.

If you would like to start up an entertainment website, youve got tons of options of different formats to take. You can make informative and funny videos, write fun blog posts, draw comics or make fun tests.

Since there are numerous entertainment websites out there, you ought to anticipate it taking a while and work to seek out an audience that connects with you (and even longer to start out making money, if thats your ultimate goal), but if youve got ideas for content to make that you simply think people will find entertaining, an entertainment website is one of the simplest ways to get that content out there.

4. Portfolio website

Portfolio websites are sites dedicated to showing samples of past work. Service providers who want to point out to potential clients the standard of the work they supply can use a portfolio website to gather a number of the simplest samples of past work theyve done. This type of website is easier to create than a business website and more focused on a specific task: collecting work samples.

This type of website is most common for creative professionals and freelancers, demonstrating their skills, and may be a more efficient alternative to a business website that serves a similar focus.

5. Media website

Media websites collect news stories or reports. Entertainment sites overlap to some extent, but media sites more often contain claimed items in addition to, or instead of, entertainment content. This category includes sites like the Washington Post website, Slate, and Inc.

Media websites generally make money either through advertisements which appear on the web page, subscription models, or a combination of the two.

Many media websites are the web branch of media properties that always exist in other forms, like TV channels or print magazines and newspapers, but some are online only.

6. Brochure website

A brochure website is the easy-form of a business website. For businesses that know they have a web presence, but dont want to get into it in a big way (maybe youre confident youll still get most of your business from other sources), an easy brochure site that has just a couple of pages that lay out the fundamentals of what you are doing and supply contact information could also be enough for you.

Brochure sites were more common in the earlier days of the web when businesses knew they needed an internet site, but also expected to not be hooked in to it for fulfillment. Now that the web is such an enormous part of how people research and find almost every product or repair they need, most businesses recognize that they have something more competitive.

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