Steve Sims - Bluefishing: the art of making things happen

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An Imprint of Simon & Schuster, Inc.

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Copyright 2017 by Steve Sims

All rights reserved, including the right to reproduce this book or portions thereof in any form whatsoever. For information, address North Star Way Subsidiary Rights Department, 1230 Avenue of the Americas, New York, NY 10020.

First North Star Way hardcover edition October 2017

NORTH STAR WAY and colophon are trademarks of Simon & Schuster, Inc.

For information about special discounts for bulk purchases, please contact Simon & Schuster Special Sales at 1-866-506-1949 or .

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Interior design by Bryden Spevak

Cover design by John Vairo Jr.

Library of Congress Cataloging-in-Publication Data

Names: Sims, Steve (Entrepreneur), author.

Title: Bluefishing : the art of making things happen / Steve Sims.

Description: New York : North Star Way, 2017.

Identifiers: LCCN 2017021657 (print) | LCCN 2017035971 (ebook) | ISBN 9781501152535 (ebook) | ISBN 9781501152511 (hardback)

Subjects: LCSH: Creative ability in business. | Decision making. | Entrepreneurship. | Bluefish (Firm) | BISAC: BUSINESS & ECONOMICS / Decision-Making & Problem Solving. | BUSINESS & ECONOMICS / Entrepreneurship.

Classification: LCC HD53 (ebook) | LCC HD53 .S5576 2017 (print) | DDC 650.1 dc23

LC record available at https://lccn.loc.gov/2017021657

ISBN 978-1-5011-5251-1

ISBN 978-1-5011-5253-5 (ebook)

I know a lot of amazingly great people, but Clare is the one who has been there all the way, every step of the way, through the ups and downs and everything in between. She has continually inspired me, supported me, and loved me (even when I didnt deserve it). I owe everything to my beautiful wife, Clare, and I will spend the rest of my life saying thank you.

I dont have a business card. But if I did, it would simply say Concierge. Thats the job title.

Thats not really what I do, but its easier than introducing myself to people as, Hi, Im Steve Sims, Bluefisher. I hear crickets when I say that. Okay, they wonder, what does that mean?

The answer is, I get things done. I get things done for my clients that nobody else can do. Things that no one else would even try. Bluefishers can get anything done. I mean anything .

Want to walk the red carpet at Fashion Week, even if youre a quiet banker who has never worn Prada in her life? Maybe youd like to watch Formula 1 in Monaco with royalty, or tee off with a Masters champion. What if you could hang out backstage with your favorite band, or even sing on stage with them? And just think how cool would it be to appear in a walk-on role on your favorite TV show. How about flying an L-39 in an edge of space flight, or going on an expedition to visit the Titanic?

Thats not just a random list of dreams. Ive made all those things happen for people, and plenty more. (And those are only the ones I can tell you about.) I even turned someone into James Bond for the weekend. It was a total high-octane experience starting in Monte Carlo and ending in Moscow, complete with scantily clad women, a kidnapping by a Special Ops team, and of course, an Aston Martin.

No joke. This is what I do. This is what my company, Bluefish, does for people who are tired of standing still, tired of the status quo, and who want to do something incredible.

I could fill a book with unbelievable stories of events and experiences Ive created for my clients. But thats not what this book is about. This book is about something much more important.

Its about the ability to make seemingly out-of-reach things happen for yourself. Its about the mindset. The belief. The practice. Thats the thing that matters. That skill, that talent, that art is a much bigger deal than the events we pull off for people. Immeasurably so.

Im talking about something bigger than any bucket list, more enduring than a one-time event, and far more important than any celebrity meeting or wild weekend could possibly be. Im talking about something that will change you, your life, your business, your relationships everything.

Thats why Im writing this book.

David Allen wrote a great productivity book, Getting Things Done . Millions of people follow his philosophy for managing workload in an overloaded era and being productive with their time. Thats terrific. But Bluefishing isnt about that. Bluefishing is about making things happen . Not checking things off your daily to-do list.

Do you want people to say yes to you, instead of closing the door in your face? Do you want to stop feeling stuck, stop worrying about looking dumb if you try something that doesnt work? Do you want to actually do all the things youve planned or promised? Do you want to know what its like to celebrate success after success after success?

Do you want to know what it feels like not to be afraid?

Were all pretty much the same deep down, so Im going to guess that you want what I want and what everyone I know actually wants. You want adventure, excitement, contentment, and fulfillment. You want to take care of your family, impress your clients, and have people think youre pretty damn smart and effective. Maybe you even want to leave the world a little better place than you found it.

What Im about to give you in this book is advice from someone who can make anything happen for you. I say this humbly. I say this based on experience. I say this because I know how to do it, and I know you want to learn how to do this for yourself. So keep reading.

Heres a fact: Bluefishing has transformed my life and the lives of those who have used it into every shade of prosperity you could imagine. Weve experienced extreme success, adventures, and actual, genuine contentment with our lives. All in spades.

Everybody promises you success in ten easy steps. Thats bullshit, and you wont hear it here. What I do, and what Im going to teach you, is actually very basic. I warn you, though, its not without pitfalls and speed bumps. You cant cower your way through life and hope to succeed; youre going to have to stick your neck out a little. The only way to grow is to try things and learn for yourself what doesnt work before you can find what does work. But you wont be alone, and Ill show you actual techniques that will change the way you look at everything. Its less method and more mindset.