Christina Wodtke - Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results

Christina has taken my favorite book on OKRs and deepened it by answering all the hardest questions people run into putting it to work in the real world. Thank you once again! Bruce McCarthy, Founder, Product Culture

Radical Focus is a must-read for anyone who wants to accomplish out-sized results. Christina does a great job showing both the why and the how of OKRs. Avoid the all-too-common mistakes by reading this book first. Teresa Torres, author Continuous Discovery Habits

Everything good Ive ever learned about OKRs I learned from Christina Wodtke and Radical Focus. Jeff Gothelf, author of Lean UX, Sense & Respond and Forever Employable

A master at getting things done, Christina offers a radically focused way to achieve one's goals through disciplined use of OKRs. Irene Au, Design Partner at Khosla Ventures

The updated edition of Radical Focus takes the field of OKRs to a new level. Thank you Christina! Ben Lamorte, OKRs.com founder

It has been five years since Christina published the first edition of Radical Focus. The book has gone on to become a favorite for thousands of product people working to learn how to empower their teams, and utilize the OKR technique I think you will love [the second edition.] It will inspire you. Marty Cagan, author of Inspired: How to Create Tech Products Customers Love

Together with Doerr, Grove, and Drucker, Christina Wodtke is one of the four people who shaped OKR into the powerful tool it is today. With Radical Focus 2.0, she continues to teach us that success is about having an impact, not checking a box. Felipe Castro, Founder, OutcomeEdge

Busy grinding without purpose is the secret death of too many startups. In this memorable story, Christina gives us a glimpse of a more satisfying kind of startupstill hard and chaotic but full of purpose and the chance to build something great. James Cham, Founder Bloomberg Beta

This is a book I wish every business owner, designer, strategist, marketer, student, and content creator I have ever worked with would read. It is brilliant in its ability to teach important lessons while keeping the readers engaged in a story. Abby Covert, Information Architect, Etsy

Finally, a parable I could relate to! The real message is that OKRs work and Radical Focus is a great implementation guide to the world of OKRs, making it easy to deploy and see the exceptional results youre after. David Shen, Launch Capital

Id recommend Radical Focus for anyone wanting to build not just great products but great organizations. Ryan Shriver, Director of Technology at SingleStone

Our VP at Nest bought a copy for everyone on the team. Scott Ruffner, Product Manager at Nest

This book is useful, actionable, and actually fun to read! If you want to get your team aligned around real, measurable goals, Radical Focus will teach you how to do it quickly and clearly. Laura Klein, Principal, Users Know

Someone once told me that 'problems are just opportunities that havent presented themselves'. Since I was introduced to OKRs, they've been an invaluable tool for me, and our company. Christinas ideas have been instrumental, allowing me to better navigate the often ambiguous approach to goal setting and along the way creating a more open and accountable team and a clearer path for myself professionally. I personally can't thank her enough for the guidance." Scott Baldwin, Director of Services, Yellow Pencil

Radical Focus illustrates how to implement OKRs in an engaging, compact, realistic story. Best of all, Wodtke proves OKRs can be fun! Ben Lamorte, OKRs.com

A great book from a renowned thought leader in OKR, Radical Focus is full of fantastic tips on how to adopt OKR at your organization. A must have for anyone interested in how to use OKR to achieve breakthrough performance and built a results focused culture. Felipe Castro, Founder of OutcomeEdge

She had me in the first three pages (of the Introduction, to be specific). As a longtime UX strategist, Im a huge advocate of the idea of forming real, tangible goals and then crafting steps that will get us there. OKRs are all about mapping the actions we take now to the outcomes we want later, and Wodtkes narrative approach to making the abstract practical is a wonderful twist on the all-too-familiar method of writing books full of platitudes and takeaways no one will remember. Storytelling draws us in and makes the lessons stick. Robert Hoekman Jr, Senior Innovation Strategist at Tangible UX

When I started at IKEA, I immediately enjoyed the culture of continuous learning. My first internal Level Up AGILE conference was with Christina Wodtke. I can recommend her book called #RadicalFocus. It has some very useful tips on working with OKRs. We successfully applied these learnings 1-on-1 to our daily work. Tom Haveman, Head of Product Engineering Delivery & Services @ IKEA

Finally read Radical Focus by Christina Wodtke after several recommendations. Here are my key takeaways:

• Very well written, and an easy read for a dry topic
• OKRs like any other framework are not a magic bullet, you need focus and discipline to stick to the plan and execute the most important activities
• Solve the problems you have, not the ones you imagine
• too many times we get so enamored by perceived or potential problems that we ignore the ones in front of us.

Key to success is to focus on the now first and foremost. Amit Kumar, Chief Product Officer at Nicus Software, Inc.

This is part-fable and part-regular teaching book, and the balance is really well done. It manages to explain the facts of the very useful OKRs as well as give you a story to see how different roles in the company use them. Bonus, its quick (the last book on OKRs that I read was way too long). Scott Wozniak, CEO of Swoz Leadership

Its a short read. The story has sweet moments. The explanation of how to implement and succeed with OKRs is awesome. This is a very helpful book for teams taking their first steps down the road of using OKRs. Steve MacLaughlin, Vice President of Data & Analytics at Blackbaud