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Christopher Davis - Eyewitness: The Rise and Fall of Dorling Kindersley: The Inside Story of a Publishing Phenomenon

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Christopher Davis Eyewitness: The Rise and Fall of Dorling Kindersley: The Inside Story of a Publishing Phenomenon
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Eyewitness: The Rise and Fall of Dorling Kindersley: The Inside Story of a Publishing Phenomenon: summary, description and annotation

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By the close of the last millennium Dorling Kindersley had become one of the most recognisable brands in publishing. Across the range of illustrated household reference titles, from childrens books to travel guides, its distinctive look of colourful images cut out against a white background could be seen on bookshelves throughout the country - and indeed the publishing world.

Apart from three minor acquisitions, DK had grown organically over 25 years to be a publicly listed company with a turnover of 200 million, some 1500 employees, publishing arms across the English language markets, a 50-strong international sales force that dealt with more than 400 publishers, a direct selling business with 30,000 independent distributors, and had expanded its skills for delivering handsomely designed reference books into the new media of videos, CD-ROMs and online educational content. Then a series of catastrophic printing decisions brought the company to its knees, and ultimately into the arms of Pearson.

Christopher Davis is uniquely positioned to tell the story of DKs rise and fall. He joined the company at its foundation and in due course became Group Publisher. The narrative he provides is a dual one, encompassing the visionary genius of Peter Kindersley and the publishing revolution he fomented, and charting the remarkable, sometimes precarious, frequently hilarious, roller-coaster ride as the company grew from a handful of people in a studio in South London to a substantial global business.

In the rapidly changing publishing climate of today, this book is also a nostalgic reminder of a time when creativity could flourish unburdened by the shackles of corporate bureaucracy.
*The CD-ROM is not included with the digital version of this book.

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Publishing Details

HARRIMAN HOUSE LTD

3A Penns Road

Petersfield

Hampshire

GU32 2EW

GREAT BRITAIN

Tel: +44 (0)1730 233870

Fax: +44 (0)1730 233880

Email: enquiries@harriman-house.com

Website: www.harriman-house.com


First published in Great Britain in 2009

Copyright Harriman House Ltd


The right of Christopher Davis to be identified as Author has been asserted in accordance with the Copyright, Design and Patents Act 1988.


ISBN: 978-0-85719-136-6


British Library Cataloguing in Publication Data

A CIP catalogue record for this book can be obtained from the British Library.

All rights reserved; no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without the prior written permission of the Publisher. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover other than that in which it is published without the prior written consent of the Publisher.

No responsibility for loss occasioned to any person or corporate body acting or refraining to act as a result of reading material in this book can be accepted by the Publisher or by the Author.

About the Author

Christopher Davis has spent more than 40 years in publishing, the majority of them with DK, which he joined as one of the founding members in 1974. Over the years he graduated from Managing Editor to Editorial Director to Publisher and Deputy Chairman. When Pearson acquired the company in 2000 he was retained as Publisher until his retirement in 2005. He is now a publishing consultant and writer. He lives in London.

Authors Note This is essentially a personal memoir of the 25 extraordinary - photo 1
Authors Note

This is essentially a personal memoir of the 25 extraordinary years that DK enjoyed as an independent publisher. I set out to capture not just the essence of the company the pursuit of excellence, the quest for the new, the drive to succeed but also the shared sense of communal endeavour, and fun, which so many of us enjoyed in the best times at its coalface. It is, of course, just one persons perspective.

I kept no diary (alas) during my three decades with DK so, although this is a work of non-fiction, it relies for the most part on my memory, and therefore any failings of that untrustworthy mechanism are my responsibility.

Nor did I make contemporaneous recordings of conversations. Much of the quoted dialogue, therefore, cannot be read as verbatim duplication, and some of it is self-evidently invented. Likewise, some stories have grown a little taller in the retelling, and some events have been compressed for the sake of brevity or narrative effect. A few characters have been disguised under fictional names. But in all this I have sought to represent an essential truth.

On a personal note, I would have liked to include many more of the individuals who contributed in some significant way to DKs success they run into the hundreds but as I approached this task, I realised that the greater the number of names I listed, the more painful the sins of omission would become. To all of you who might feel aggrieved by this decision I offer my apologies.

Naturally, I will be happy to consider any amendments, exclusions and corrections for whenever the revised/condensed/enhanced/mass market/large type/and Folio Society editions of this great work appear.

Christopher Davis, London, 2009.

1 Bad Night at the Union Hotel

A grisly Frankfurt dawn was battling through the threadbare curtains and seeking purchase on the grimy orange carpet. A barking dog had taken up residence inside my head; my tongue resembled its blanket. As another avalanche of empty bottles cascaded into the belly of the garbage truck in the street below, I was reminded that I had stayed for at least five Rieslings too many in the bar of the Park Hotel, one of the most populated late-night watering hotels during the annual book fair. Publishers, editors, agents, authors, illustrators, photographers, art directors, publicists, production heads, marketeers and sales directors, printers and packagers, patrician elders and arriviste wheeler-dealers, corporate accountants, captains of industry, conmen, cowboys, inveterate dreamers and perpetual no-hopers gathered here or in the slightly more traditional atmosphere of the Frankfurter Hof after their dinner engagements to bray and brag and laugh and leer and, through the misty excesses of their alcoholic intake, reaffirm, to themselves at least, that their place on the great wheel of publishing fortune was secure for another year. Frankfurt was the tipping point, the Oktoberfest of the book world, at which or so I was led to believe the future could be staked, won, lost, or merely held at bay. Concepts were pitched, synopses circulated, advances touted, deals bartered, co-editions contracted, promises airily made, and everywhere the cries of Ill get back to you rose to the rafters of the hangar-like halls on thermals of hype.

Alas, I was not waking in the cool Egyptian cotton of the Park Hotel. I was sweating in the skiddy nylon sheets of the Union Hotel, a starless establishment in the impoverished heart of the citys red light district. Across the road was Meier Gustls Cellar, a once favoured haunt of American GIs, which featured a brass band of portly gents in lederhosen and bogbrush hats whose repetitive oompah oompah boomed through the windows of the hotel until the early hours. If that were not enemy enough of sleep, the curtains were too skimpy to keep out the flashing neon sign of Dr Mullers Sex and Gags Shop, which even now was beaming its on-off technicolour greeting directly into the room. Sex and Gags was a 24-hour business.

I was not alone in the room. The budget of Dorling Kindersley, a newly hatched company, did not run to luxury of any kind. There were only four of us on this initial venture to the book fair in the autumn of 1975: the two founders, Christopher Dorling and Peter Kindersley; Caroline Oakes, who was Christophers partner and had responsibility for foreign rights; and myself. We had travelled from London in a VW camper van, meandering cross country through the battlefields of northern France, avoiding the autoroutes for as long as possible. We wanted to give ourselves time to recuperate from the midnight-oil madness of the previous weeks when the companys first titles had to be readied for press and a portfolio of future projects prepared for presentation at the fair.

By the time we hit the maelstrom of traffic hurtling down the autobahn into Frankfurt I was accustomed to having Peter Kindersley as my roommate, and to his idiosyncrasies of the night. In one of the puritanical fits of zeal to which he was prone, he had recently decided to forswear alcohol and tobacco, and as a consequence he tended to retire early to bed, at least early by my standards. He was a man with a purpose and a vision. Not for him the booze and loose-tongued banter of the late-night bar crowd; after a soothing herbal tea he enjoyed the untroubled sleep of the virtuous, and neither Meier Gustls thunderous brass nor Dr Mullers winking neon, nor even the clanking of the all-night trams or the sodden shouts of the citys derelicts, could penetrate his dreams of empire or ruffle the map of his imagined world on which the flag of Dorling Kindersley fluttered from every conquered territory. Total World Domination was his mantra, and though we, his colleagues, may have mocked him for its Fhrer-like associations, we didnt doubt how seriously he meant it.

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