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Peter Collier - The Rockefellers -An American dynasty

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Peter Collier The Rockefellers -An American dynasty
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This is the story of an American dynasty. It is the story of the father, who built the fortune. Of the son, who cleansed the name. Of the Brothers, who manipulated both the name and the fortune to their own ends. And of the Cousins, who often wish they had inherited neither.Through four generations, the name has been synonymous with great wealth: through three, with great works. Now, in the fourth generation, the dynasty has begun to crumble. But the story of that dynasty is a saga of immense dimensions, a saga inextricably interwoven with a hundred years of American history. For the rise of the dynasty to its preeminent place parallels this countrys rise to world power, and the growth of the familys fortune interlocks with a century of unprecedented national wealth.Against a richly detailed backdrop of history, the story of this unique American family unfolds. It begins with Senior, who amassed a fortune amid the muck and disorder of the Pennsylvania oil fields and left his son, Mr. Junior, to deal with the public outcry. It follows Junior as he built the charities and foundations that made the name a public institution. And it tracks the lives of Juniors sons, the five Rockefeller Brothers. Here then is Laurance, clever and charming as a youth, burnt out and cynical by middle age; Winthrop, shy, awkward, the black sheep who finally made a mark for himself in the eyes of everyone but his family; JDR3, introverted and anxious even after years of proving himself; David, a man on the move who took the nations front-ranking bank and made it number three; and Nelson, ambitious, aggressive, the brother who broke the unwritten family code. The story ends with the Cousins the fourth generation of Rockefeller wealth, many of whom have repudiated that wealth, others of whom have abandoned the name. As this generation gropes for its own identity beyond the name and fortune, the dynastic power recedes. An era is indeed ending.Peter Collier, author of When Shall They Rest?, and David Horowitz, author of Free World Colossus, were granted unprecedented access to the Rockefeller Family Archives and to private family materials through the intercession of several members of the Cousins generation. This is the first time individuals neither supported nor authorized by the family have enjoyed access to such rich primary sources.

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AN AMERICAN Holt Rinehart and Winston DYNASTY BY PETER COLLIER AND DAVID - photo 1
AN AMERICAN Holt Rinehart and Winston DYNASTY BY PETER COLLIER AND DAVID - photo 2
AN AMERICAN Holt Rinehart and Winston DYNASTY BY PETER COLLIER AND DAVID - photo 3

AN AMERICAN

Holt, Rinehart and Winston

DYNASTY

BY PETER COLLIER

AND

DAVID HOROWITZ

New York

Copyright 1976 by Peter Collier and David Horowitz

All rights reserved, including the right to reproduce this book or portions thereof in any form.

Published simultaneously in Canada by Holt. Rinehart and Winston of Canada. Limited.

Library of Congress Cataloging in Publication Data
Collier, Peter.
The Rockefellers: an American dynasty.
Includes bibliographical references and index.
I. Rockefeller family. I. Horowitz, David, 1939- joint author. II. Title.
E747.C64 973.9'092'2 (B) 75-5465
ISBN 0-03-008371-0

Designer: Winston Potter

CONTENTS

I

The Father

II

The Son

III

The Brothers

IV

The Cousins

Epilogue

BIBLIOGRAPHIC NOTE

NOTES

THE FAMILY

ACKNOWLEDGMENTS

The Father Tho men have been supreme in creating the modern world Rockefeller - photo 4
The Father

'Tho men have been supreme in creating the modern world: Rockefeller and Bismarck, One in economics, the other in politics, refuted the liberal dream of universal happiness through individual competition, substituting instead monopoly and the corporate state... "

Bertrand Russell

IN THE EARLY YEARS of the twentieth century when the Protestant church was - photo 5

IN THE EARLY YEARS of the twentieth century, when the Protestant church was united in its crusade to save the heathen world, the Congregationalists worked hard to conscript their share of Christian soldiers for assignment to the dark lands where the climactic battles between good and evil were to be fought. It was an expensive war, and under normal circumstances a group of the church's ministers meeting in Boston in early 1905 might have reacted to the announcement of a $100,000 donation to its Board of Foreign Missions with a prayer of rejoicing and perhaps a spontaneous chorus of the Doxology. But when they found that this great gift was from the purse of John D. Rockefeller, angry murmuring filled the room. One of the ministers rushed to the podium to demand that the Congregationalist elders return the gift of "tainted money" at once.

"Is this clean money? Can any man, can any institution, knowing its origins, touch it without being defiled?" the Reverend Washington Gladdenthe most eminent Congregationalist in the landhad asked. On every side, wealth had been accumulated "by methods as heartless, as cynically iniquitous as any that were employed by the Roman plunderers or robber barons of the Dark Ages. In the cool brutality with which properties are wrecked, securities destroyed, and people by the hundreds robbed of their little, all to build up the fortunes of the multi-millionaires, we have an appalling revelation of the kind of monster that a human being may become."

The controversy eventually spread from the small rented hall in downtown Boston to the whole nation. Newspapers were flooded with opinions on the mixed blessings of accepting the offering. The term "tainted money" entered the vocabulary of the common man. ("Sure it's tainted," went a vaudeville routine of the day. "Taint yours, and taint mine.") Yet few of the many Americans who pleaded with the Congregationalists to reclaim the $100,000 in the service of the Lord went so far as to suggest that the soul of the donor might also be saved. For John D. Rockefeller was the most unrepentant sinner of the day. Senator Robert LaFollette called him "the greatest criminal of the age." He was pilloried in newspaper cartoons as a long-shanked hypocrite giving away coins with one hand while stealing bags of gold with the other, and the laconic Mr. Dooley had said that he was a "kind of a society for the prevention of cruelty to money. If he finds a man misusing his money, he takes it away from him and adopts it." If there had been any lingering doubts about this strange, secret man with impassive eyes and a cruel slash of a mouth, Ida Tarbell's recently published History of the Standard Oil Company was enough to convince anyone that the name Rockefeller was a synonym for unbridled ruthlessness and power.

Of all the men Theodore Roosevelt indicted as "malefactors of great wealth," John D. Rockefeller was indeed the wealthiest. At the time of the "tainted money" controversy, his fortune amounted to $200 million; it would coast effortlessly, of its own velocity, to the $1 billion mark within a few years. (The sum staggered the imagination; one astute Christian calculated that it was more than would have been in Adam's bank account if he had deposited $500 every day since his precipitous exit from the Garden.) Yet in other ways Rockefeller was far different from the other great robber barons who had terrorized the land for the previous twenty years. A pillar of the Baptist church since his youth. Rockefeller's tithes already approached $100 million in 1905, and he was even then devoting his attention to creating the widest-ranging system of philanthropy the world had yet known. A loyal husband and devoted father, his courtly manner had disarmed many a government lawyer and made him wonder if this man was indeed not more sinned against than sinning.

He was retired now, but even in his heyday at the helm of the great Standard trust he had lacked the vaulting ambition and sharkish appetites of the Fisks, Goulds, Vanderbilts, and others. They knew no bounds; he was a man of balance. He never engaged in their daring vandalism on the stock market, never bilked the public with their abandon, never took part in their audacious securities swindles. He knew what business was and what it was not; no one would ever say of Rockefelleras crafty James Stillman of the First National Bank had said of the mighty J. P. Morgan"He was a poet."

S THE FATHER

Withal it was Rockefellerconfessed plodder and conservativewhom the public identified as the symbol of a heartless economic system seated firmly in the saddle and riding mankind. Whatever his private personality, the John D. Rockefeller they knew had invented a new form of economic powerthe corporate trustfor a nation whose very lifeblood was business. And the menace he had come to exemplify was not that of the pirate operating outside the social norm, but of the unjust and uncontrollable power inherent in the norm itself. He was, in some sense, the system carried to its logical and unchecked extremethe competitor who utterly destroys the competition. It was no accident that the era Mark Twain had called the Gilded Age chose John D. Rockefeller to be its representative American.

As the trajectory of his business career climbed from triumph to triumph, people had scrutinized newspaper stories about his private life for some sign of unhappiness and failure, as though searching for a lost principle of equity in the world. When a New York journalist reported with satisfaction that Rockefeller's stomach was so disordered he was forced to subsist on milk and bread and would have gladly given part of his bulky fortune for the ability to digest a steak, there was exultation.

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