Ben Cort - Weed, Inc.: The Truth about the Pot Lobby, Thc, and the Commercial Marijuana Industry
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In the 1970s, mellowing out with a joint and a slice of pizza was a whole different experience--youd have to smoke about 15 joints in 1970 to get the same high as just one joint in 2017. Yet today, if you talk to people who use recreational weed, more than likely they arent even thinking about rolling one up--theyre thinking concentrates. Check this out: in the 1970s THC levels in cannabis were less than 4%, today it averages 25%, but in concentrates, THC levels can be as high as 80%, and thats where the train jumps the tracks. Concentrates contain the highest levels of THC available, and they come in a whole new form: thick oils, smooth buttery substances (wax), or rock-hard like a Jolly Rancher. You dont roll this stuff up and smoke it. In order to combust, these new forms require about 700 degrees of heat--youd need a red-hot needle, super-heated knife, or a vaporizer made to handle that kind of heat (Did images of people smoking crack or meth come to mind? They should).
Theres always room for dessert! Ah yes - the booming appetite for edibles. Super-potent. Youd have to eat a whole pan of herb brownies to get the concentration of THC thats in todays lollipops or gummies. How cool is that?
Just ask kids--after all, theyre the target market for weed and concentrates today. Since most older consumers have been using weed for decades, theyre already on board. In Colorado, advertisements flood newspapers and billboards with two-for-ones, free samples, guest appearances by superheroes and adorable Koala spokes-bears on special days like, Waxy Wednesdays and Shatterdays. This young and growing market of kids are easily swayed by cool packaging and images like the one of Cookie Monster sharing a plate of special cookies, which is painted on the outside of a Colorado dispensary located right beside a kindergarten.
Industrialization--the key to safe, regulated products. Okay, now it really is time to wake up and smell the coffee. With industrialization comes political agendas, overpaid lobbyists, big marketing budgets, and not far behind, monopolies on manufacturing and distribution. Small farmers will feel the pinch as prices soar with the domination of corporate America under the guise of good old capitalism. There goes the neighborhood.
InWeed, Inc.Cort responds to statements like:
- Its not addictive
- Its organic
- Its safer than alcohol
- Nobody has ever died from weed
- Crime will come down and the cartels will suffer
We each have our own ideas of what the world of legal, recreational cannabis looks like, but more than likely, we know far less than we think we know. This seminal book will take you into the real world of legalized weed and open your eyes to topics such as: environmental concerns (water, fertilizers, power, etc.), medical concerns, social justice, The lobby (what businesses stand to gain by this new industry), law enforcement, organized crime, FDA involvement, and much more.
For every individual, every school and public library, and every bookstore committed to carrying the most up-to-date information on topics that affect families, government policy, industry, and social systems, this book is indispensable.
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