Alex W. White - Listening to Type: Making Language Visible
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- Book:Listening to Type: Making Language Visible
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With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All the basics of type design are covered, and in-depth information is provided on more advanced topics such as the differences between type applications, how typography creates identity, and what best inspires readers. Chapters cover:
The language of type
Space and type
Typographic unity
What makes readers respond
Type and identity
Evolving type treatments
Readability and legibility
A timeline of the evolution of writing and typography
Designer Alex W. White packs the pages with fifteen hundred imagesmodern and ancient, specially created and foundthat illustrate typographic concepts and continue to yield more complexity and connectivity with each viewing. Listening to Type proves that type is much more than groups of letterforms on a page; it is a language with the ability to convey meaning and evoke emotions beyond the spoken words it symbolizes.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we dont aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Alex W. White: author's other books
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Lester Beall
Michael Bierut
Ed Benguiat
Morris Fuller Benton
David Berlow
Aaron Burns
Will Burtin
Tom Carnase
David Carson
Matthew Carter
Firmin Didot
Lou Dorfsman
W.A. Dwiggins
Robert Estienne
Davis Farey
Clause Garamond
Eric Gill
Milton Glaser
Frederic W. Goudy
April Greiman
Gerard Huerta
Takenobu Igarashi
Nicholas Kis
Olaf Leu
Zuzana Licko
Greek source | Meaning | |
Photography | phos = light | light drawing coined in 1834 by Hercules Florence shortly after its invention in the 1820s |
Topography | topos = place | place drawing coined in ancient Greece |
Stenography | stenos = narrow | constricted writing coined c1595 in England |
Iconography | ikon = likeness | pictorial representation coined c1680 as a concentration in the growing area of art history |
Biography | bios = life | life writing coined c1690 |
Lithography | lithos = stone | stone drawing coined c1805 shortly after its invention in 1797 by Alois Senefelder |
THEREFORE | ||
Typography | typos = form | (letter)form drawing coined c1620 |
A spread from an early 20th-century type book. For some, this is a fascinating display and gets the blood circulating as powerfully as looking at the selection in the cases in an ice cream shop.
2016 by Alexander W. White
All rights reserved. Copyright under Berne Copyright Convention, Universal Copyright Convention, and Pan-American Copyright Convention. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior permission of the publisher.
16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1
Published by Allworth Press
An imprint of Skyhorse Publishing, Inc.
307 West 36th Street, 11th Floor, New York, NY 10018
Book design, composition, and typography by
Alexander W. White, New York, NY
Library of Congress Cataloging-in-Publication Data
White, Alex W.
Listening to Type: The Practical Philosophy of Typography / Alex W. White 2nd Edition
p. cm.
Includes bibliographical references and index.
ISBN 978-1-62153-535-5
Ebook ISBN 978-1-62153-538-6
1. Type and type-founding
2. Graphic design (Typography)
2. Type and type-founding History 20th century.
3. Graphic design (Typography) History 20th century.
I. Title.
z250.w565 2005
686.2'21dc22
2004026955
Printed in China
Language is not an abstract construction of the learnedbut is something arising out of the work, needs, joys, affections, and tastes of long generations of humanity. Its base is broad and low, close to the ground. Walt Whitman, Slang in America
Listening to Type
The Art of Making Language Visible
Contents
If you think you are capable of living without writing, do not write. Rainer Maria Rilke To which I add, The same goes for designing.
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