Collier - iAd Production Beginner’s Guide

Ben Collier is based in Brighton, UK and specializes in responsive HTML5 websites/cross-platform web-apps, and great native iOS apps on Apple's App Store. He enjoys the constraints and challenges of working with small-screen mobile devices, as it forces focus on the important content and functionality within an app. You can visit Ben's personal website at http://bencollier.net or follow him on Twitter at @ben_c.

Ben is a partner at Ocasta Studios, who make and manage mobile and small-screen apps across all the leading mobile platforms. Visit http://ocastastudios.com for more info.

I'd like to thank those key into making this book a reality; the countless cups of coffee, fresh olives, and episodes of Mad Men. My friends and family were incredibly patient through the late nights and long weekends during which they didn't get the attention they deserved, and for that I'm extremely grateful. The team at Packt Publishing did a fantastic job at keeping me on schedule and turning this book into a reality; working with them has been a pleasure.

Karl Norsen is a technology strategist, manager, and technical lead. He is passionate about leveraging new and emerging technologies in marketing and expanding on how businesses can use technology to further connect their brand with consumers. His background in both technology and advertising has given him a unique perspective on brand awareness, innovative digital media, and utilizing technology to facilitate lasting consumer connections. His future interests include further expanding the reach of a creative technical director and continuing to provide innovative solutions that build on the ever-increasing role of technology in brand and business success.

For more information, you can find his full profile on LinkedIn.

Olivier Rabenschlag's roots are back in the UK where he worked for a variety of advertising agencies as a creative director. He launched numerous Axe body spray campaigns for Unilever and took on digital duties for Sony Ericsson in Europe. In 2006 Olivier moved to Miami to work for Crispin Porter & Bogusky on clients including Burger King, Coke Zero, Sprite, and Volkswagen. After a year in New York following Crispin he eventually moved to Los Angeles where he's now the Group Creative Director of Media Arts at TBWA\CHIAT\DAY responsible for the agency's innovation and integration capabilities across emerging media platforms. Clients include Activision, The Grammys, Nissan, Infiniti, Pedigree and Visa. Olivier helped launch the world's first iAd for the Nissan Leaf that was also presented as a case study at Apple's worldwide developers conference in 2010 by Steve Jobs.

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Preface

Think of an iAd as a micro-app contained within an app, on a user's iPhone or iPad, that they've downloaded from the App Store. When the user taps your advert's banner, it bursts into life, filling the entire screen of their device.

iAd Beginner's Guide takes you from start to finish of building rich, compelling, and interactive iAds. You will learn how to create beautiful multi-page ads with store finders, social sharing, 3D images, and video galleries.

You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user, you can carry out targeted advertising campaigns with location-based coupons, store finders, and social engagement. Using the iTunes Store, you will see how it's even possible to add one-click digital content purchasing, right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping, and effective mobile advertising campaigns in no time.

What this book covers

, Getting Started with iAd , introduces you to iAd, the immersive mobile advertising platform from Apple. We'll look at what an iAd is, why they're awesome, and the underlying technologies they're written in.

, Preparing Your Content , shows the best techniques to get the most out of your media content.

, Making Your iAd