Ben Collier - iAd Production Beginners Guide
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- Book:iAd Production Beginners Guide
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Create motion-rich, beautiful iAd adverts for iOS devices and incorporate techniques to help boost revenue and brand awareness.
- Create interactive iAd mobile adverts that appear in applications downloaded from the App Store.
- Learn to use the drag and drop visual tool, iAd Producer, to create ads without any experience with the underlying technologies.
- Reach an audience that downloads over 200 apps per second and leave a lasting, memorable image of your brand with rich immersive ads.
In Detail
Think of an iAd as a micro-app contained within an app on a users iPhone or iPad that theyve downloaded from the App Store. When the user taps your adverts banner it bursts into life filling the entire screen of their device.
iAd Beginners Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries.
You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how its even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
What you will learn from this book
- Create full-screen HTML5 banners for the iPad.
- Prepare and optimize your content and media for mobile delivery, so your ads work efficiently and load faster on low-power devices.
- Create ads using Apples templates, which give you pre-built functionality in your ad, giving you more time to focus on the visual impact of your brand.
- Preview and test your interactive ads on your iPhone or iPad.
- Effective ways of generating revenue or brand awareness with your ad, using tools like store finders, digital downloads and virtual coupons.
- Create hi-resolution ads for the iPhone 4 retina display and the iPads large multi-touch screen.
- Submit and track your campaigns with Apple in the iAd Network.
- Incorporate iAd advertisements in your own app to generate additional revenue from your ad.
Approach
This beginners guide focuses on getting you through all the major learning points in a smooth, logical order. Youll also see how to avoid some common pitfalls.
Who this book is written for
This book is for brands, advertisers and developers who want to create compelling, emotive, iAd advertisements that generate revenue and increase brand awareness. You dont need previous experience of creating adverts or apps for iPhone and iPad, as youll be taken through the entire process to make motion-rich, beautiful ads.
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Copyright 2012 Packt Publishing
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.
Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.
Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.
First published: February 2012
Production Reference: 1160212
Published by Packt Publishing Ltd. Livery Place 35 Livery Street Birmingham B3 2PB, UK.
ISBN 978-1-84969-132-1
www.packtpub.com
Cover Image by Asher Wishkerman (<> )
Author
Ben Collier
Reviewers
Karl Norsen
Olivier Rabenschlag
Acquisition Editor
Sarah Cullington
Lead Technical Editor
Susmita Panda
Technical Editors
Apoorva Bolar
Naheed Shaikh
Copy Editor
Brandt D'Mello
Project Coordinator
Shubhanjan Chatterjee
Proofreader
Aaron Nash
Indexer
Monica Ajmera Mehta
Graphics
Manu Joseph
Production Coordinator
Prachali Bhiwandkar
Cover Work
Prachali Bhiwandkar
Ben Collier is based in Brighton, UK and specializes in responsive HTML5 websites/cross-platform web-apps, and great native iOS apps on Apple's App Store. He enjoys the constraints and challenges of working with small-screen mobile devices, as it forces focus on the important content and functionality within an app. You can visit Ben's personal website at http://bencollier.net or follow him on Twitter at @ben_c.
Ben is a partner at Ocasta Studios, who make and manage mobile and small-screen apps across all the leading mobile platforms. Visit http://ocastastudios.com for more info.
I'd like to thank those key into making this book a reality; the countless cups of coffee, fresh olives, and episodes of Mad Men. My friends and family were incredibly patient through the late nights and long weekends during which they didn't get the attention they deserved, and for that I'm extremely grateful. The team at Packt Publishing did a fantastic job at keeping me on schedule and turning this book into a reality; working with them has been a pleasure.
Karl Norsen is a technology strategist, manager, and technical lead. He is passionate about leveraging new and emerging technologies in marketing and expanding on how businesses can use technology to further connect their brand with consumers. His background in both technology and advertising has given him a unique perspective on brand awareness, innovative digital media, and utilizing technology to facilitate lasting consumer connections. His future interests include further expanding the reach of a creative technical director and continuing to provide innovative solutions that build on the ever-increasing role of technology in brand and business success.
For more information, you can find his full profile on LinkedIn.
Olivier Rabenschlag's roots are back in the UK where he worked for a variety of advertising agencies as a creative director. He launched numerous Axe body spray campaigns for Unilever and took on digital duties for Sony Ericsson in Europe. In 2006 Olivier moved to Miami to work for Crispin Porter & Bogusky on clients including Burger King, Coke Zero, Sprite, and Volkswagen. After a year in New York following Crispin he eventually moved to Los Angeles where he's now the Group Creative Director of Media Arts at TBWA\CHIAT\DAY responsible for the agency's innovation and integration capabilities across emerging media platforms. Clients include Activision, The Grammys, Nissan, Infiniti, Pedigree and Visa. Olivier helped launch the world's first iAd for the Nissan Leaf that was also presented as a case study at Apple's worldwide developers conference in 2010 by Steve Jobs.
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Think of an iAd as a micro-app contained within an app, on a user's iPhone or iPad, that they've downloaded from the App Store. When the user taps your advert's banner, it bursts into life, filling the entire screen of their device.
iAd Beginner's Guide takes you from start to finish of building rich, compelling, and interactive iAds. You will learn how to create beautiful multi-page ads with store finders, social sharing, 3D images, and video galleries.
You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user, you can carry out targeted advertising campaigns with location-based coupons, store finders, and social engagement. Using the iTunes Store, you will see how it's even possible to add one-click digital content purchasing, right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping, and effective mobile advertising campaigns in no time.
, Getting Started with iAd , introduces you to iAd, the immersive mobile advertising platform from Apple. We'll look at what an iAd is, why they're awesome, and the underlying technologies they're written in.
, Preparing Your Content , shows the best techniques to get the most out of your media content.
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