Sinclair - IoT Inc : how your company can use the internet of things to win in the outcome economy

Praise for IoT Inc.

Bruce is a great storyteller and is incredibly knowledgeable on the topic of IoT. This makes for a book that is an easy read, with lots of valuable information. It has something for everybody. Whether you are looking to just learn more about this fascinating topic, or if you are thinking of creating an IoT business, this book has it all, from developing an IoT strategy with great examples from many different industries, to building a business plan, to understanding your customers desire for outcomes.

Bruce explains how IoT is changing all industries, business fundamentals, and the relationship with your customersits about transforming data into useful, usable, and valuable information. Definitely a very good read.

Tanja Rueckert, EVP LoB Digital Assets and IoT, SAP

The world is awash in new books extolling the virtue of the Internet of Things (IoT) and touting useless numbers of connected devicesuseless because its irrelevant exactly how many devices are connected, but useful because just about anything can be connected. IoT Inc. starts by explaining what can be connected to the Internetfrom clothes dryers to tires, from operating room monitoring systems to construction systemsbut then focuses on how these connections give birth to new (outcome-oriented) business models for products and services. Disruptions will abound in industries from agriculture to home automation, from industrial production to healthcare, and IoT Inc. includes a way not just to recognize those disruptions, but to profit from them. Rather than focus on the technology, Sinclair focuses on the business opportunity, an opportunity that is ignored at your peril.

Richard Mark Soley, PhD, Chairman and CEO, Object Management Group, and Executive Director, Industrial Internet Consortium

Bruce Sinclair will help you sell outcomes and give you a competitive advantage for achieving sustainable success. In IoT Inc., Bruce provides powerful insights on how and when to deploy IoT. Born from his real-world experience guiding small and large businesses on their IoT journey, the practical, differentiating tools Bruce provides are for anyone who is involved in selling physical products to consumers. If you are looking to develop an IoT strategy and bring that strategy to life in a way that sets you apart from your competition, IoT Inc. is a MUST read!

Joseph Michelli, New York Times #1 bestselling author of books like Driven to Delight, Leading the Starbucks Way, and The New Gold Standard

I found IoT Inc. to be an excellent resource for all things IoT. Applicable to the tiniest of IoT, like wearables, all the way to the largest of IoT, like smart cities, this book will lead to better products and services for consumers and residents alike. This is not billed as a technical book, but it provides a solid foundation for every Internet of Things stakeholderfrom coder to CTO.

Miguel A. Gamio Jr., CTO, New York City

Internet of Things is quickly turning into creating an Internet of value in so many market segments and application areas. I enjoyed the simple no-nonsense approach taken by Bruce Sinclair in explaining IoT and its applicability throughout the book. Clear focus on creating compelling value for users and customers in every market area without getting distracted by all the hype and technical mumbo-jumbo needs to drive the evolution of IoT. This message reverberating in this book is exactly the right thing we need to shape the IoT-driven economy.

Krishna Mikkilineni, Senior Vice President, Engineering Operations & Information Technology, Honeywell

During the past ten years I have worked with several IT and OT companies about the value proposition of the industrial Internet of Things. Clearly the value is for companies to make the transition from selling products to selling services to selling integrated solutions and finally to helping customers in transforming their outcomes. The Outcome Economy is the 10,000-foot, macroeconomic view of where the Internet of Things is taking us. Bruce Sinclair clearly explains how we will get there, starting from the ground upfrom value creation and monetization to IoT technology and business models to ecosystems to outcomes. I highly recommend this book. No matter what industry youre in, it will help guide your strategy in this changing business climate.

Prith Banerjee, Chief Technology Officer and EVP, Schneider Electric

The Internet of Things is not new or novel, but the business models it enables can be transformational. Bruce brings a rare business-value perspective to this catalytic technology trend, discussing the intersection of strategy, operations, and technology. Along the way he provides simple, principle-based, deployment guidelines and best practices.

Ken Forster, Managing Director, Momenta Partners

Copyright 2017 by Bruce Sinclair. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

ISBN: 978-1-26-002590-3
MHID: 1-26-002590-X.

The material in this eBook also appears in the print version of this title: ISBN: 978-1-26-002589-7, MHID: 1-26-002589-6.

eBook conversion by codeMantra
Version 1.0

All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps.

McGraw-Hill Education eBooks are available at special quantity discounts to use as premiums and sales promotions or for use in corporate training programs. To contact a representative, please visit the Contact Us page at www.mhprofessional.com.

TERMS OF USE

This is a copyrighted work and McGraw-Hill Education and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative works based upon, transmit, distribute, disseminate, sell, publish or sublicense the work or any part of it without McGraw-Hill Educations prior consent. You may use the work for your own noncommercial and personal use; any other use of the work is strictly prohibited. Your right to use the work may be terminated if you fail to comply with these terms.

THE WORK IS PROVIDED AS IS. McGRAW-HILL EDUCATION AND ITS LICENSORS MAKE NO GUARANTEES OR WARRANTIES AS TO THE ACCURACY, ADEQUACY OR COMPLETENESS OF OR RESULTS TO BE OBTAINED FROM USING THE WORK, INCLUDING ANY INFORMATION THAT CAN BE ACCESSED THROUGH THE WORK VIA HYPERLINK OR OTHERWISE, AND EXPRESSLY DISCLAIM ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. McGraw-Hill Education and its licensors do not warrant or guarantee that the functions contained in the work will meet your requirements or that its operation will be uninterrupted or error free. Neither McGraw-Hill Education nor its licensors shall be liable to you or anyone else for any inaccuracy, error or omission, regardless of cause, in the work or for any damages resulting therefrom. McGraw-Hill Education has no responsibility for the content of any information accessed through the work. Under no circumstances shall McGraw-Hill Education and/or its licensors be liable for any indirect, incidental, special, punitive, consequential or similar damages that result from the use of or inability to use the work, even if any of them has been advised of the possibility of such damages. This limitation of liability shall apply to any claim or cause whatsoever whether such claim or cause arises in contract, tort or otherwise.