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McElroy - 101 Reasons : to switch to the Mac

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McElroy 101 Reasons : to switch to the Mac
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Youve seen lots of how to information...but 101
Reasons to Switch to a Mac
offers the why to! Inside, instead
of tech-talk and speed tests, 101 Reasons to Switch to the
Mac
offers true stories and unbiased advice from a long-time
Windows user who, along with a million others in 2005, made the
switch to a Mac.

The chapters explore the benefits of working
with a Mac, the power of the Mac OS X operating system, and the
advantages of owning a computer that just works. The
comprehensive software guide recommends great applications that
make short work of everyday tasks like surfing the web, ripping
music, watching movies, retouching photos, laying out brochures,
and much more. Youll also find pointers to great websites packed
with resources for switchers and new Mac owners alike.

Already a Mac user? This Short Cut makes the
perfect gift for friends and family who havent yet discovered the
joy of switching. The next time a PC user says, Give me one good
reason to switch! youll be prepared...with 101 Reasons to
Switch to a Mac
.

Here are just a few of the 101 reasons!

  • Why Mac OS X is the Worlds Coolest OS

  • Yes, you can have it allMacs Do Windows

  • Powerful Bundled Software has everything youll need or
    want

  • Find out why wireless networking is easier with a Mac

  • The Macs fast performance makes it all worthwhile

  • How the Mac protects you from viruses and hackers

1. It Just Works

2. Ooohs and Aaahs

3. Macs Are Better for Beginners

4. Easy Setup

5. Faster Boots

6. Ready and Waiting

7. Greater Stability

8. Easy Software Installation

9. The Apple Store

10. Theyre Compatible

11. Macs Do Windows

12. .Mac (Dot Mac)

13. Easier Wireless Networking

14. Protection from Viruses

15. Protection from Hackers

16. Productivity

17. Intelligent Monitor Management

18. Smoother Media Playback

19. Accessible Software Authors

20. Digital Photography Made Simple

21. Do More with Your Media

22. It Works Like an iPod

23. Native PDFs

24. Powerful Bundled Software

25. Blazing Fast Performance

26. The Value Question

27. Switching Is Easy

28. The MacBook

29. The MacBook Pro

30. iMac

31. Mac mini

32. iPods

33. Mighty Mouse

34. Built-in WiFi and Bluetooth

35. Airport Extreme Wireless Networking

36. Vista 2.0 Today?

37. Unix Under the Hood

38. The Mac OS X GUI

39. The Dock

40. Expos

41. Spotlight

42. Dashboard

43. Spaces

44. Time Machine

45. Alex

46. Automator

47. Smart Folders

48. Auctions

49. Backup

50. Blogging

51. Charting

52. Chatting

53. Creative Writing

54. Customize Your Computer

55. Databases

56. Desktop Publishing

57. Digital Photography

58. Education

59. Email

60. File Management

61. Finances

62. FTP

63. Games

64. Getting Things Done (GTD)

65. Hobbies

66. iPod Enhancements

67. Launchers

68. Making Slideshows and Movies

69. Music Recording and Editing

70. News Readers and RSS

71. Productivity Suites

72. Organizing Information

73. PDAs, Palms, and Handheld PCs

74. Podcasting

75. Postage Printing

76. Presentations

77. Remote Desktop Management

78. Research Aids

79. Small Business Management

80. Spreadsheets

81. Useful Utilities

82. Voice Over IP[md]Free Phone Calls

83. Virus Protection

84. Watching Movies and TV Shows

85. Web Browsers

86. Web Design

87. Widgets

88. Word Processing

89. Apple.com

90. AppleInsider.com

91. 43folders.com

92. HawkWings.net

93. iLounge.com

94. MacFixIt.com

95. MacInTouch.com

96. MacMod.com

97. MacOSXHints.com

98. MacRumors.com and ThinkSecret.com

99. Macworld.com

100. The Unofficial Apple Weblog (TUAW.com)
and Engadget.com

101. VersionTracker.com

McElroy: author's other books


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101 Reasons to Switch to the Mac

Mark McElroy

101 Reasons to switch to the Mac - image 1
www.quepublishing.com

Copyright 2007 by Que Publishing

All rights reserved. No part of this document shall be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the publisher. No patent liability is assumed with respect to the use of the information contained herein. Although every precaution has been taken in the preparation of this document, the publisher and author assume no responsibility for errors or omissions. Nor is any liability assumed for damages resulting from the use of the information contained herein.

International Standard Book Number: 0-7686-6872-7

Trademarks

All terms mentioned in this document that are known to be trademarks or service marks have been appropriately capitalized. Que Publishing cannot attest to the accuracy of this information. Use of a term in this document should not be regarded as affecting the validity of any trademark or service mark.

Warning and Disclaimer

Every effort has been made to make this document as complete and as accurate as possible, but no warranty or fitness is implied. The information provided is on an "as is" basis. The author and the publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damages arising from the information contained in this document.

About the Author

Mark McElroy, a writer and former corporate training manager, switched to the Mac in 2005 and never looked back. He is the author of several books (including The Absolute Beginner's Guide to Tarot and I Ching for Beginners ) and creator of the Bright Idea Deck , a powerful brainstorming tool disguised as a pack of colorful cards. Visit him on the Web at www.madebymark.com.

Introduction

In 2005, after almost two decades of working exclusively with Windows PCs, I decided (along with about a million other people) to switch to a Mac. My Windows-based friends, family, and co-workers constantly ask why I switched; after repeating my "101 Reasons" over and over, I finally decided to write them down.

Whereas other "switcher books" focus on how to switchhow to copy files from the PC to the Mac, how to install USB-based peripherals, how to migrate an address book 101 Reasons to Switch to a Mac is a "Why To" book. Instead of covering the switching process in excruciating detail, it tells stories about how switching to a Mac will help you save time, save money, and get things done.

Reading this book should be like having a chat with a close friendsomeone excited about all the cool things you'll be able to do after you switch to a Mac. Thinking about switching?

This book will give you a glimpse of what life with a Mac can be like. Have you just made the switch? This book will help you discover new applications to explore. And finally, if you've been one of the Apple faithful for years, this book provides you with 101 talking points you can draw on when explaining why you love your Mac.

The opinions expressed are honest, and the experiences described are real. The hardware, software, and websites I discuss are all solutions I've personally used. I have no connections with Appleother than loving its productsand none of the companies referenced or recommended in this book have paid or compensated me in any way.

Mark McElroy

Summer, 2006

1. It Just Works

The Friday after I bought my first Mac (the classic 12-inch PowerBook G4 pictured in ), I had to mock up 78 files for a publisher's art department. Each file contained a small amount of text, plus four big, fat, high-resolution images.

Figure 1. I still love my very first Mac: the classic 12-inch PowerBook G4. (Image courtesy of Apple.)

Id done this before on my Windows-based PC Because Photoshop or Microsoft - photo 2

I'd done this before on my Windows-based PC. Because Photoshop or Microsoft Publisher would crash every other hour, the project took two days to complete. But my Mac didn't crashnot during editing, not during saving, not during printing. As a result, the job took just two hours.

Weary of losing data to crashes? Tired of figuring out which .ini file is calling on that .dll file that you erased from your computer last week? Alarmed by unexplained hard drive chatter? Sick of printers, scanners, and other peripherals that plug and don't play?

The number one reason for switching to the Mac is simple: it just works .

2. Ooohs and Aaahs

My friend Phil has an iMac on his desk, along with an Apple wireless keyboard and mouse. To the untrained eye, the iMac looks like nothing more than a sleek flat-panel screen on a stylish stand. His Windows-based co-workers can't believe their eyes. "Where's the big box that goes under your desk? And where are all the snaky cables?"

Not long ago, I sat down at a coffee shop in Clayton, Georgia, and started answering email. In the course of an hour, four strangers paused at my table, nodded at my Mac, and said, "Nice."

At a family reunion, my tech-savvy nephew borrowed my Mac. When he minimized a window, it curled up and slid sensuously down to the lower edge of the screen. He raised an eyebrow and whistled. "Very cool."

Mac hardware is sexy. Mac software looks great onscreen. You spend several hours a day staring at a little box. Shouldn't that little box make you oooh and aaah?

3. Macs Are Better for Beginners

While working as a computer instructor, I heard new computer users say the same things over and over:

"Why do I have to click Start to shut down my computer?"

"But what if I want to uninstall Internet Explorer?"

"Why does my computer keep interrupting my work to ask questions about icons on my desktop?"

Now that I'm introducing people to the Mac, I hear very different comments:

"Is that all there is to making a DVD?"

"So I can just attach my digital camera, and my Mac does the rest?"

"How did my Mac automatically know I had hooked it up to my TV?"

While Windows newbies are struggling with nested menus and obscure driver issues, new Mac users are downloading music, watching movies, and getting work done. I've introduced beginners to both systems, and I'm convinced: Macs are better for beginners.

4. Easy Setup

The last time I set up a new Windows PC, I spent a good half-hour sifting through the metric ton of packaging, trashing 14 full-color leaflets, and peeling the third-party vendor stickers off the merchandise. After being forced to activate and register my software, I lost another half-hour Googling instructions for translating my wireless network password into a 30-character hexadecimal equivalent.

By contrast, my Mac came in an elegant box with minimal packaging. As it booted for the first time, it asked me simple questions in plain English. It automatically found my wireless home network, asked me for the password, and connected. In 15 minutes, I was good to go.

Want to start working or playing as soon as possible? Setting up a Mac is easy.

5. Faster Boots

A friend and I were in the Detroit airport. A late flight had compressed our two-hour layover down to a few precious minutes. Before boarding a long flight to Japan, we both wanted to check email.

My friend pulled out a Windows laptop; I pulled out my Mac.

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