Stephanie G. Sherman - Make yourself memorable: winning stategies to help you make a great impression on your boss, your co-workers, your customers--and everyone else!
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Make yourself memorable: winning stategies to help you make a great impression on your boss, your co-workers, your customers--and everyone else!
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This work offers strategies and techniques for acquiring the substance, style and proper sense of timing that are necessary for success. It explains the factors that can influence business decisions, the characteristics that impress, and how to use persuasion to your advantage.
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Make Yourself Memorable : Winning Stategies to Help You Make a Great Impression On Your Boss, Your Co-workers, Your Customers--and Everyone Else!
author
:
Sherman, Stephanie G.; Sherman, V. Clayton.
publisher
:
AMACOM Books
isbn10 | asin
:
0814479138
print isbn13
:
9780814479131
ebook isbn13
:
9780585075433
language
:
English
subject
Career development, Self-presentation, Success in business.
publication date
:
1996
lcc
:
HF5381.S543 1996eb
ddc
:
650.1
subject
:
Career development, Self-presentation, Success in business.
Make Yourself Memorable
Winning Strategies to Help You Make a Great Impression on Your Boss, Your Co-Workers, Your Customersand Everyone Else!
STEPHANIE G. SHERMAN with V. CLAYTON SHERMAN
New York Boston Chicago Kansas City San Francisco Washington, D.C. Brussels Mexico City Tokyo Toronto
Page ii
This book is available at a special discount when ordered in bulk quantities. For information, contact Special Sales Department, AMACOM, a division of American Management Association, 1601 Broadway, Neu, York, NY 10019.
This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.
Library of Congress Cataloging-in-Publication Data
Sherman, Stephanie G. Make yourself memorable: winning strategies to help you make a great impression on your boss, your co-workers, your customersand everyone else! / Stephanie C. Sherman with V Clayton Sherman. p. cm. Includes bibliographical references and index. ISBN 0-8144-7913-8 1. Career development. 2. Self-presentation. 3. Success in business. I. Sherman, V. Clayton. II. Title HF5381.S543 1996 650.1dc2O
96-3981 CIP 1996 Stephanie G. Sherman. All rights reserved. Printed in the United States of America.
This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019.
Printing number 10 9 8 7 6 5
Page iii
To my mother and father, who have made themselves memorable to me in so many ways.
To my children, Jonathan and Adam, who continually remind me of what is important in life.
Most of all to my husband, whose never-ending support, charitable ear, down-to-earth advice, and painstaking editorial suggestions have made this book a reality
Page v
CONTENTS
Introduction
vii
Acknowledgments
xi
Part One: Make Yourself Memorable
1
1 The Winning Formula
3
Part Two: Above the Crowd: Memory-Making Strategies
29
2 Innovation: A Memory-Making Strategy
31
3 Imagination: A Memory-Making Strategy
42
4 Presentation: A Memory-Making Strategy
49
5 Emotional Links: A Memory-Making Strategy
58
6 Unexpected Incidents: A Memory-Making Strategy
75
Part Three: The Science of Persuasion: Making It Work for You
85
7 Persuasion Management
87
Part Four: Prescriptive Behaviors to Make Yourself Memorable
101
8 Make Yourself Memorable to Customers
103
9 Make Yourself Memorable to Customers
123
10 Make Yourself Memorable to Family and Friends
139
11 Consolation Prizes
170
Addendum
174
Bibliography
175
Index
179
Page vii
Introduction
This book is about creating an outstanding and memorable personal image. It represents a holistic approach for those who want to advance their career, business, or personal and family relationships. It teaches readers how to capture and influence the minds and hearts of people, thus enabling them to achieve the personal, financial, and career rewards associated with being memorable.
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