Rob Ciampa - YouTube Channels For Dummies

YouTube Channels For Dummies, 2nd Edition

Published by: John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, www.wiley.com

Copyright 2020 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Library of Congress Control Number: 2020941187

ISBN: 978-1-119-68805-1 (pbk); 978-1-119-68810-5 (ebk); 978-1-119-68798-6 (ebk)

1. Chapter 1
2. Chapter 2
3. Chapter 3
4. Chapter 4
5. Chapter 5
6. Chapter 6
7. Chapter 7
8. Chapter 8
9. Chapter 9
10. Chapter 10
11. Chapter 11
12. Chapter 12
13. Chapter 13
14. Chapter 14
15. Chapter 15

Maybe youre looking to become a YouTube sensation with your next video or you simply want to share your insights or your particular expertise with the world. Perhaps youd even like to use YouTube and video to help your business, which could be a local coffee shop or a Fortune 500 company. No matter how you plan to make use of your video-making skills, YouTube has made sharing the results of those skills easy. And with the tips and techniques included within the pages of this second edition of YouTube Channels For Dummies, youll be ready to take full advantage of YouTubes user-friendly platform when creating your very own YouTube channel.

To get a better sense of how YouTube has changed the entertainment playing field, cast your mind back to ten or so years before the turn of the millennium if you can remember back that far. Despite an explosion of ever better and ever cheaper video equipment for consumers, sharing a video still meant gathering family and friends around your giant 70-inch, LED television screen so that every-one could watch your latest video masterpiece. Back in those days, someone who wasnt in the room watching along was clean out of luck.

YouTube changed all that. It globalized the viewing experience, reinventing how people show videos by making it possible to share with audiences considerably larger than that bunch of friends and family gathered around the TV set eating popcorn. Any viewer who wanted to see any video anywhere in the world only had to type www.youtube.com into their favorite browser, search for the video they wanted to see, and click the Play button and there it was.

As easy as it is for a viewer to take full advantage of YouTube, its almost as easy for a contributor to become part of the YouTube mix. After setting up an account, its a snap to start uploading video. And, if the video youre uploading takes off, you could become famous and even earn a good chunk of change from your YouTube exploits.

Notice that we said if the video youre uploading takes off. That can be a very big if. Not just any video will do. The truth of the matter is that the low-quality, badly shot videos that were still popular a few years ago no longer cut the mustard. Viewers expect higher quality these days, which is why you need to step up your game and produce the best possible content. This book can help show you the way.

In some ways, reading a book to find out all about YouTube channels seems a bit odd. Isnt YouTube the place that specializes in videos designed to teach you about any topic on earth? Why not just stick with the YouTube videos that are all about YouTube?

First off, its a bit self-referential and incestuous to get all your information about YouTube channels from YouTube videos. Second, that video purporting to tell you how to strike it rich on YouTube may have been shot and edited by the neighbor kid down the street who has never made a dime from YouTube and who may never move out of Mom and Dads basement. In other words, just as you shouldnt believe everything you read on the Internet, you shouldnt believe everything you see on YouTube. Sometimes it pays to listen to the true experts (like us) who have a track record in advising folks how to put their best foot forward on YouTube.

We also know that there are only so many hours in a day and that everyones schedules seem to be getting more and more hectic each day. Thats why weve written a book that doesnt beat around the bush in other words, it gets straight to the point so that you can get in and get out with the information you need. In that sense,