Jones - Keyword intelligence keyword research for search, social, and beyond

Advance Praise for Keyword Intelligence

Keyword Intelligence by internet marketing legend Ron Jones represents a step-by-step guide on how to effectively use keyword research to improve all aspects of your online marketing efforts, including search-engine optimization, pay per click, mobile, local, and social media. Get your sticky notes and highlighter ready because this book is a must-share resource that you can leverage to take your business to the next level.

Kristopher Jones, Founder and CEO, ReferLocal.com, Best-Selling Author of Search Engine Optimization: Your Visual Blueprint to Internet Marketin g

If youre looking to find new customers through online marketing, this book is for you. Its a great read for anyone in online marketing with specific and actionable tips for your paid search, organic, and social efforts. With a large collection of recommended tools and hands-on examples of how to use these to mine for your perfect keywords, this book will be your guide to getting started on a path to growing your business through successful online marketing.

Frederick Vallaeys, AdWords Evangelist, Google

If you have ever struggled with how to achieve a happy marriage between keywords and your social media strategy then Chapter 8 of Ron Jones book provides the insight you need.

Erik Quallman, Author of Socialomics

We use words in all forms of communication; and they are the lifeblood of search marketing. Choosing the correct words is essential in all forms of online marketing. Ron does an excellent job of walking the reader through not just researching keywords; but also in showing the user how to use those keywords in your marketing efforts from SEO, PPC, social, and even content development. If you are involved in online marketing, this book will help you strengthen your keyword research and execution skills.

Brad Geddes Founder, Certified Knowledge & Author of Advanced Google AdWords

Search engine marketing continues to become more complicated and knowing how to find and use the best keywords is a critical component for search marketers and business owners alike. Ron Jones has used his vast experience and expertise in writing a book that covers this topic concisely and is a must have for anyone wanting the best placement in the major search engines.

Jay Bean, CEO, OrangeSoda

Developing a successful keyword strategy is an oft-overlooked, yet critical component of any serious Internet marketing strategy. Strategic decisions are always based on good keyword research. This book is a useful read for junior, middle weight, and senior marketers alike, providing a solid foundation for thought processes and tools required for actionable, insightful keyword research projects.

Richard Baxter, CEO SEOgadget.co.uk

Understanding how humans search on the Internet is to understand who we are, what we want, and where we are going. But current techniques for interpreting this data are often overly complicated and elusive. Ron is an expert at distilling the complexities of search and keyword intelligence, offering practical recommendations for how to best tackle these problems and come out on top in the competitive world of SEM, SEO and Social. His impressive experience in the search arena, coupled with his exhaustive research methodology, make this book an excellent addition to any search marketers library!

Eli Goodman, Search Evangelist, comScore

In Keyword Intelligence, Internet marketing expert Ron Jones touches on important topics like SEO and PPC but takes the reader further beyond by providing valuable insights on how keyword research impacts social media, information architecture, branding, and mobile marketing. This is a must read book for any Internet marketing professional whether they be novice or professional.

Jeff Pruitt, CEO Tallwave

What others shroud in secrecy, Ron Jones shares openly. From the history of Search, to choosing keywords to tracking and rating success and the connectedness of these to our other marketing efforts, Ron give us a playbook for success online and ultimately in our businesses.

Doug Brisotti, CEO, Eleven

Most marketers know that keyword research is important for SEO and PPC campaigns, but many dont recognize that it can be highly effective for social media marketing as well. Thats why I strongly recommend reading Keyword Intelligence. Unlike other keyword research books, Ron outlines the use of keywords in social media, specifically how to put user intent into context. Additionally, he provides tips on using keywords within social media sites.

Greg Jarboe, Author of YouTube and Video Marketing: An Hour a Day

In a time where most keyword decisions are based on vanity and gut instincts, Ron Jones lays the groundwork for finding the real money terms that will make your organic and paid search hum.

Jeff Ferguson, CEO, Fang Digital Marketing

I find that people who have a love of words and the meaning attached to those words are the ones that display consistent mastery of SEO and keyword optimization. Ron is one of these experts and shows his mastery with this book. Ron provides extensive practical exercises that every site manager owner must do to create success. If you dont love keyword research after reading this book, then you need to re-read it!

Matthew Bailey, President SiteLogic

Words matter. They are also at the core of all marketing. Ron Jones is an experienced master practitioner who has clearly and concisely explained the power of keywords for all online media. Get this book before your competitors do!

Tim Ash, Best-Selling Author of Landing Page Optimization , and CEO of SiteTuners

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Copy Editor: Judy Flynn

Editorial Manager: Pete Gaughan

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Vice President and Executive Group Publisher: Richard Swadley

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Book Designer: Franz Baumhackl

Compositor: JoAnn Kolonick, Happenstance Type-O-Rama

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Indexer: Nancy Guenther

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Copyright 2012 by John Wiley & Sons, Inc., Indianapolis, Indiana

Published by John Wiley & Sons, Inc. Indianapolis, Indiana

Published simultaneously in Canada

ISBN: 978-1-118-06183-1

ISBN: 978-1-118-21685-9 (ebk.)

ISBN: 978-1-118-21691-0 (ebk.)

ISBN: 978-1-118-21689-7 (ebk.)

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