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Jesmond Allen - Smashing UX Design

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Jesmond Allen Smashing UX Design

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The ultimate guide to UX from the worlds most popular resource for web designers and developers

Smashing Magazine is the worlds most popular resource for web designers and developers and with this book the authors provide the ideal resource for mastering User Experience Design (UX).

The authors provide an overview of UX and User Centred Design and examine in detail sixteen of the most common UX design and research tools and techniques for your web projects.

The authors share their top tips from their collective 30 years of working in UX including:

  • Guides to when and how to use the most appropriate UX research and design techniques such as usability testing, prototyping, wire framing, sketching, information architecture & running workshops
    • How to plan UX projects to suit different budgets, time constraints and business objectives
    • Case studies from real UX projects that explain how particular techniques were used to achieve the clients...
  • Jesmond Allen: author's other books


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    UX Design Foundations for Designing Online User Experiences Jesmond Allen - photo 1

    UX Design Foundations for Designing Online User Experiences Jesmond Allen - photo 2
    UX Design: Foundations for Designing Online User Experiences


    Jesmond Allen
    James Chudley


    This edition first published 2012 2012 John Wiley Sons Ltd Registered - photo 3

    This edition first published 2012

    2012 John Wiley & Sons, Ltd

    Registered office

    John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, United Kingdom

    For details of our global editorial offices, for customer services and for information about how to apply for permission to reuse the copyright material in this book please see our website at www.wiley.com.

    The right of the author to be identified as the author of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988.

    All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, except as permitted by the UK Copyright, Designs and Patents Act 1988, without the prior permission of the publisher.

    Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books.

    Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book are trade names, service marks, trademarks or registered trademarks of their respective owners. The publisher is not associated with any product or vendor mentioned in this book. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold on the understanding that the publisher is not engaged in rendering professional services. If professional advice or other expert assistance is required, the services of a competent professional should be sought.

    Trademarks: Wiley and the Wiley logo are trademarks or registered trademarks of John Wiley and Sons, Inc. and/ or its affiliates in the United States and/or other countries, and may not be used without written permission. All trademarks are the property of their respective owners. Wiley Publishing, Inc. is not associated with any product or vendor mentioned in the book.

    978-0-470-66685-2

    A catalogue record for this book is available from the British Library.

    Set in 10/12 Minion Pro Regular by Indianapolis Composition Services

    Printed in the UK by Bell and Bain.

    For Robbie, Caitlin, and Edie
    Jesmond Allen

    For Lou, Matilda, and Jack
    - James Chudley

    Publishers Acknowledgments

    Some of the people who helped bring this book to market include the following:

    Editorial and Production

    VP Consumer and Technology Publishing Director: Michelle Leete

    Associate DirectorBook Content Management: Martin Tribe

    Associate Publisher: Chris Webb

    Publishing Assistant: Ellie Scott

    Development Editor: Kezia Endsley

    Copy Editor: Kezia Endsley

    Technical Editor: Ben Bywater

    Editorial Manager: Jodi Jensen

    Senior Project Editor: Sara Shlaer

    Editorial Assistant: Leslie Saxman

    Marketing

    Senior Marketing Manager: Louise Breinholt

    Marketing Executive: Kate Parrett

    Composition Services

    Compositor: Indianapolis Composition Services

    Proofreaders: Melissa Cossell, Susan Hobbs

    Indexer: Potomac Indexing, LLC

    Photography: James Chudley

    Illustrations: Jesmond Allen and James Chudley

    About the Authors

    James and Jesmond are User Experience Directors at cxpartners, a UK-based user experience consultancy.

    James Chudley has been working in UX for 14 years for UX consultancies, full-service digital agencies, within academia and client side in the public sector. He has grown and managed UX teams, managed digital products, and provided UX research and design consultancy to some of the webs biggest brands.

    In his role as UX Director at cxpartners, James runs large user-centered design projects for clients such as Expedia, Aardman, Hotels.com, Lovefilm, Vodafone, Kelkoo, Moneysupermarket.com, and Channel 4.

    James is actively involved in the UX community. He writes for Smashing Magazine and sits on their UX experts panel. He regularly speaks at local and international UX events and co-founded UXBristol in 2011.

    Jesmond Allen is a skilled user experience consultant. She has many years experience designing user interfaces and information architectures for web, mobile, and computer applications. Jesmond has a BA in Fine Art and an MSc in Computer Science and has worked in the Internet industry since 1996. She has a passion for good design and wants usable to also mean beautiful.

    Jesmond has worked with clients such as TUI Travel, Nokia, Kelkoo, Microsoft, and UKTV to create compelling, usable interfaces. Jesmond led the Charles Tyrwhitt project that won Redesign Of The Year at the 2011 National eCommerce Awards in London.

    Authors Acknowledgments

    This book couldnt have been written without the support of our wonderful colleagues at cxpartners. In particular the ownersRichard Caddick and Giles Colborneencouraged us and provided unfailing support. And to everyone else at cxpartners, a big thank you for letting us pick your brains and take photos of you in various UX posesAmy McGuinness, Anna Thompson, Chloe Furlong, Chris Berridge, Chui Chui Tan, Fiz Yazdi, Mandy Milton, Neil Schwarz, Nik Lazell, Rob Matthews, Steve Cable, James Rosenberg, Jay Spanton, Joe Leech, Karina Cockell, Tamlyn Driver, Verity Whitmore, and Walt Buchan.

    Thank you to all our clients for making our work so interesting, and for providing the experience that underpins this book. Thanks in particular to Jennie Blythe and Luke Kingsnorth at Charles Tyrwhitt and to Stephen Molloy and Paul Burrows at iExplore for being fantastic and allowing us to write about our work for them. Thanks to David Jarvis at Specialist Holiday Group for helping us to understand what life is like as a client and also for his motivational tweets as we wrote this.

    Thanks also to all the companies and individuals who granted us permission to use their work in our figures and illustrations.

    We want to extend a huge thank you to the wonderful team at Wiley who have supported us through the process of writing this book. In particular we would like to thank Chris Webb, Sara Shlaer, Kezia Endsley, and Ellie Scott, for their advice, guidance, and support.

    Thank you to Ben Bywater for casting a UX eye across everything and for providing suggestions and improvements along the way.

    Thank you to the people we spoke to at the beginning of the project that helped us work out the right book to write, as well as those who provided feedback along the way. In particular Michael McKelvaney, Kit Allen, and Mark Skinner.

    A personal thanks from Jesmond: Thank you Robbie for encouraging me to do this, and for all the practical support along the way. Thank you Caitlin and Edie for being wonderful, and for understanding that I had to spend a lot of time writing. I promise to be around at weekends from now on. Thank you Mum and Dad for all the support over the years.

    A personal thanks from James: Lou, your love and support has been incredible. The timing of this was awful but we made it work and I will be forever grateful for your patience and understanding. Matilda and Jack you are everything a daddy could wish for, you make me so proud. Thank you Mum and Dad for all your love, support, and encouragement over the years; you are an inspiration! Thank you Anna and Peter for all your tireless help looking after Matilda and Jack; we are so grateful for everything you have done for us. Thank you Mum, Dad, Laura, and Simon for all your support, encouragement and friendship. I am blessed to have such a wonderful family and I love you all.

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