Mathur - Instant Social Media Marketing with HootSuite

Kunal Mathur is a digital marketer specializing in the social media domain. He holds a Post Graduate Diploma in Management and also possesses a Diploma in Advertising and Public Relations. He is a HootSuite Certified Professional and also has expertise in other known tools for social media listening, reputation management, and competitive assessment. He has been active in the field of social media for almost a decade through various social networking sites.

He is currently working in a US-based multinational company, and is handling a social media team and projects in his current role. His interests lie in philately, chess, and learning various marketing software and tools.

I want to thank my parents, sister, and brother-in-law who encouraged and supported me, in spite of all the time it took me away from them.

I would like to thank Packt Publishing for enabling me to write and publish this book, with special thanks to Ameya, Joel, and Poonam for answering my endless questions and helping me throughout this process of book writing.

Catherine Arizan is a digital communications strategist with a strong background in social media marketing. She is currently managing the marketing department at Animatron, a Boston-based software startup developing HTML5 animation tools.

Jason Schmitt is an Assistant Professor/Director of Communication Studies at Green Mountain College in Poultney, Vermont. Jason is a seasoned professor bringing with him a wealth of knowledge and experience within the areas of communication, media, social media, journalism, new technology, and regional creativity.

Jason was one of the first educators in the country to partner with HootSuite University, offering students the chance to become Certified HootSuite Professionals. He is a regular contributor, focused towards technology and media for the Huffington Post . Jason's first book Speaking with a Purpose came out in 2013 for all global markets through Pearson Publishing.

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Preface

If you are a marketer who manages and tracks multiple social media profiles, such as LinkedIn, Twitter, and Facebook for your organization, this book is for you. All these social media platforms are generally updated and managed from their respective websites, which takes a lot of time to post on each one of them individually. Creating reports and managing them becomes difficult, as marketers have to collect statistics and data from all social profiles separately, and then evaluate them after proper compilation. All this and more can be easily done and managed from a single social media management tool, HootSuite. This tool helps to post on all social profiles, schedule comments, track links, create reports, and a lot more to excel in social media marketing.

What this book covers

Creating your HootSuite account (Simple) , explains about various plans and features that HootSuite offers to marketers. It briefly explains and helps you to choose the best plan as per your requirement.

Setting up your HootSuite account (Simple) , teaches you about setting up your account in a step-by-step task, and managing your profiles with HootSuite. This recipe will also teach you about some settings that will help you customize your accounts to your needs and preferences.

Adding and managing profiles (Simple) , teaches about connecting your social media assets and managing them from HootSuite. This recipe also explains about connecting multiple accounts of the same or different social media websites.

Using App Directory (Advanced) , teaches about integrating apps and connecting to even more social platforms such as YouTube, Instagram, Tumblr, Google+, and so on, or other online tools, such as RSS Reader, Evernote, SurveyMonkey, TrendSpottr, Flickr, and so on.

Managing contacts and Twitter lists (Simple) , will teach you the skills of managing Twitter lists and contacts. You will learn to follow, unfollow, and block contacts directly from HootSuite.

Using HootSuite for posting increasing socialengagement (Simple) , teaches about posting on multiple social assets at the same time. You will also learn about using advance options, such as scheduling, privacy, location, link preview, and drafts.