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Eric R. Martin - How to Write Successful Cover Letters (Vgm How to Series)

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title How to Write Successful Cover Letters VGM Career Books author - photo 1

title:How to Write Successful Cover Letters VGM Career Books
author:Martin, Eric R.; Langhorne, Karyn E.
publisher:NTC Contemporary
isbn10 | asin:0844241377
print isbn13:9780844241371
ebook isbn13:9780071404440
language:English
subjectCover letters, Job hunting.
publication date:1994
lcc:HF5383.M293 1994eb
ddc:808/.06665
subject:Cover letters, Job hunting.
Page iii
How to Write Successful Cover Letters
Eric R. Martin
Karyn E. Langhorne
Picture 2
Printed on recyclable paper
Picture 3
VGM Career Horizons
a division of NTC Publishing Group
Lincolnwood, Illinois USA
Page iv
Library of Congress Cataloging-in-Publication Data
Martin, Eric R.
How to write successful cover letters / Eric R. Martin, Karyn E.
Langhorne.
p. cm.
Includes bibliographical references.
ISBN 0-8442-4137-7
1. Cover letters. 2. Job hunting. I. Langhorne, Karyn E.
II. Title.
HF5383.M293 1994
808'. 665dc20Picture 4Picture 5Picture 6Picture 793-47489
Picture 8Picture 9Picture 10Picture 11Picture 12Picture 13CIP
1996 Printing
Published by VGM Career Horizons, a division of NTC Publishing Group.
1994, 1993 by NTC Publishing Group, 4255 West Touhy Avenue, Lincolnwood (Chicago), Illinois 60646-1975 U.S.A.
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior permission of NTC Publishing Group.
Manufactured in the United States of America.
6 7 8 9 0 VP 9 8 7 6 5 4 3
Page v
CONTENTS
About the Authors
vii
Part One Introduction: What You Need to Know
1
1. Why You Need This Book
2
2. Why the 1990s Are Different
6
Part Two To Thine Own Self Be True: Creativity and Self-Expression
11
3. The First Step to Creativity: Who Am I
13
4. The Second Step to Creativity: To Whom Am I Writing?
27
Part Three The Nitty Gritty: Constructing the Cover Letter
45
5. Paper and Presentation
47
6. The Hook
50
7. The Line
65
8. The Sinker
89
Appendix A: Sample Cover Letters
103
Appendix B: Additional Resources
115

Page vii
ABOUT THE AUTHORS
Eric R. Martin is a management consultant for a worldwide human resources consulting firm. He earned an MBA in strategic management and human resources at the University of Georgia.
Karyn E. Langhorne is an attorney and graduate of Harvard Law School. She runs a free-lance legal research business and is currently a professor at the District of Columbia School of Law.
Page 1
PART ONE
INTRODUCTIONS: WHAT YOU NEED TO KNOW
Page 2
1
Why You Need This Book
The Old Stuff Doesn't Work
You are the personnel director of the Acme Company. Your company will hire four management trainees this fall, but you have received over 300 resumes and letters of inquiry. Most of the cover letters read like this:
P.O. Box 4805
Citytown University
Citytown, USA 12345

Ms. Ann Jones
Recruiting Director
Acme Company
800 South Main Street
Citytown, USA 12345
Dear Ms. Jones:
I am writing to you to be considered for the management trainee position with your company.
I graduated from Citytown University in June with a major in business
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