Williams - Online Cash Building Strategies
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- Book:Online Cash Building Strategies
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- Year:2016
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Website
Your online business website is the perfect place to start. If theres one thing that could make or break your business, it would be the website itself. Here are some things that are important to know about your website for marketing purposes:
Domain name- The domain name is the address to find your site on the internet. You want to choose a domain name that matches closely to your site or business name. This helps any internet user find your business easily if theyre searching for a certain topic. An exact match would be the best option, but if its not available, try finding one that comes as close as possible.
Keywords- Utilize the best keywords to place within the content on your site. Keywords are words that internet searchers use when they go to the search engines to find information on a specific topic. The keywords would get indexed by the search engine and placed within the results page for a user. The higher your site is ranked on the results page, the more chance you have that the user will choose your site to visit.
Market with a Niche- A niche narrows down your business to market to a certain group of people. Narrowing down your marketing efforts to a smaller group to help you give what your consumers want. Larger groups have too many people that have too many different needs. This makes it difficult to get your audience interested in what you have. The smaller groups will be the people that are more likely to want what you have, so marketing will be much easier.
Your website will need to reflect whatever niche you choose for your business. If youre targeting mothers with young children, your site should reflect that. You would have graphics that would connect to mothers with young children and the content on the site should be written to something they could relate to. This will help with the search engines as well.
Blog- Provide a blog to go with your website. It should relate to the theme your business site has. Personal blogs should not be used here. If you use a blogging program that isnt connected with your site, try to design the blogs template to match your business site as close as possible, so it appears that the blog goes along with the site.
Blogs are another way to utilize the search engines to gain visitors. When a visitor finds your blog, they can see that you have more information to offer them on that topic elsewhere on your website, so they can just click through on the link provided.
E-mails are essential to any marketing campaign. This is how you keep your business and products fresh in your potential customers minds. Getting a visitor to your site is one thing, but getting them to remember you over the millions of other websites out there is a whole thing in itself; especially when theyre interested in buying.
E-mails come at regular intervals to provide information to website visitors to help build credibility as well as get your business name in the forefront of their minds. This can be done in a couple of different ways. To get e-mail addresses to send your messages to, you will provide an opt-in email feature on your site so that people can sign up for updates on what youre offering or for more information.
Newsletters- These are used to provide small articles in topics that relate to your business. For example, if you sell vitamins and minerals, your newsletter can offer articles on alternative health practices, etc. to show how important your product is to them.
Newsletters can be sent to their e-mail inboxes with the introduction to an article and a link where they can go to your site to read the rest of the article. This enables users to become familiar with your site and makes it easier to remember you when they decide they want to buy something youre offering.
E-Courses- You can have a sign up feature on your site for visitors to use to learn the basics about a topic. If youre selling vitamin products, you can use an e-course to help teach your readers how to pick the best ones for different kinds of health problems.
E-courses are typically sent over a 5-7 day period and are often offered for free. This keeps your business name in their minds by reminding of it every day that the e-course comes into their inbox.
Updates- For those who have purchased something from you or people who have signed up for this feature, you can provide them with updates on your products, discounts, freebies, etc. This way if you dont hook a visitor into buying in their first visit they may see something later on that catches their eye and entices them to buy.
The updates can also help bring in more traffic for your site. Those who have already signed up for your lists will have friends, family, neighbors and co-workers that they could refer to your business by simply forwarding the messages on.
For more info on email marketing check out my ebook How to Make Money With Email
Strategies to Make your Business Successful
Now that youve learned some different online businesses to choose from, you will want to learn some ways to market your business so it can become successful like many other internet marketers who have been down the path you want to travel.
Lets explore some of the more popular strategies of marketing your online business.
There are several types of online businesses you can choose from to get started. You will want to check out each option and see which one suits your needs before proceeding. Here are some of the more popular online businesses people get into and what each one entails:
A service based business is one where you offer some type of service to potential clients. Some of these include:
- Writing
- Web Design
- Accounting/Bookkeeping
- Virtual Assistant
Other small business owners have a tough time getting all of their business tasks done by themselves , so they outsource those projects to someone else. They look for people who offer the services they need done for them.
If you have experience in some of these areas, you could offer it as a service by starting your own business selling yourself. For example, if you have some writing experience and can write well, you can offer that as a service to others who need writing done for their sites.
What skills are needed?
Depending on the type of service you choose to provide your potential clients, you should have some amount of skill under your belt. Its not necessary to have educational degrees to perform these services, but clients like to see that you have some kind of experience to complete the tasks they need done.
Working online doesnt provide the face to face contact that brick and mortar companies have when they hire employees. Trust comes a little harder online, so people do like to know the person theyre hiring has skills and knowledge in a particular field.
While its not necessary to have 10+ years experience performing a service, the fact that you have done it before and have some testimonials to back that claim up helps tremendously.
What tools are needed?
The tools you need will depend on the type of services you plan to provide. The more common ones that most service based businesses should have are:
- Computer
- Reliable Internet access
- Phone
- E-mail program
- Website
There will probably be some software programs to obtain as well. Each service uses some different ones, but most need a word processing program, excel program, and some use a web designing program.
You should consider an Instant Messaging program for those clients who like to be able to contact you instantly without having to use the phone to call or wait for an e-mail response.
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