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White - Idea to iPhone: the essential guide to creating your first app for the iPhone, iPad and iPod touch

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This edition first published 2013 2013 Carla White Registered office John - photo 1

This edition first published 2013 2013 Carla White Registered office John - photo 2

This edition first published 2013

2013 Carla White

Registered office

John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, United Kingdom

For details of our global editorial offices, for customer services and for information about how to apply for permission to reuse the copyright material in this book please see our website at www.wiley.com.

The right of the author to be identified as the author of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988.

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, except as permitted by the UK Copyright, Designs and Patents Act 1988, without the prior permission of the publisher.

Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books.

Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book are trade names, service marks, trademarks or registered trademarks of their respective owners. The publisher is not associated with any product or vendor mentioned in this book. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold on the understanding that the publisher is not engaged in rendering professional services. If professional advice or other expert assistance is required, the services of a competent professional should be sought.

Trademarks: Wiley and the Wiley logo are trademarks or registered trademarks of John Wiley & Sons, Inc. and/ or its affiliates in the United States and/or other countries, and may not be used without written permission. iPhone, iPad, iPod, iTunes, iPod touch and all other Apple products are trademarks or registered trademarks of Apple, Inc. All other trademarks are the property of their respective owners. This book is not endorsed by Apple Computer, Inc. John Wiley & Sons, Inc. is not associated with any product or vendor mentioned in the book.

A catalogue record for this book is available from the British Library.

ISBN 978-1-118-52322-3 (pbk); ISBN 978-1-118-52323-0 (ebk); 978-1-118-52324-7 (ebk); 978-1-118-52325-4 (ebk)

Set in 10/12.5 Chaparral Pro Light by Indianapolis Composition Services

Printed in the United States by Bell & Bain

About the Author

Carla White is a designer writer and business-MacGyver whose apps have been - photo 3

Carla White is a designer, writer and business-MacGyver whose apps have been featured by Apple, USA Today, NPR, Oprah, Successful Living Magazine and many other major publications across the globe. As both a speaker and a consultant, she helped software giants and small businesses bring breakthrough ideas to life. She's a Human Factors specialist with an MBA and MIS and has launched business practices and products all over the world for companies as big as Microsoft and as small as her own two-person startups.

Born to a farmer and a photographer, Carla inherited her dad's work ethics and resourcefulness and her mom's artistic eye. She was also born with an insatiable curiosity, which earned her an alphabet soup of degrees, but more importantly provoked her to travel solo coast-to-coast in a beat up Chevy (twice). She lived in California to learn how to surf (and failed) and Colorado to learn how to snowboard (and loved it). She got her first big girl job working for the Pentagon and was also a translator for the 1996 Olympics. She's since ventured to all corners of the globe, lived in Europe for over ten years, and speaks multiple languages. Her life recently has come full circle and she now resides back in her home state of South Dakota with her husband, son, and dog. When Carla isn't having adventures with her family, she enjoys yoga, running, and throwing a mean dinner party.

Today Carla runs her app agency Happy Tapper, creator of the apps Gratitude Journal, Vision Board, and Little Buddha, where she offers consulting as well as design services. Carla is on a mission to show everyone how to find happiness through gratitude and giving back as well as motivating women to succeed.

Publisher's Acknowledgements

Some of the people who helped bring this book to market include the following:

Editorial and Production

VP Consumer and Technology Publishing Director: Michelle Leete

Associate DirectorBook Content Management: Martin Tribe

Associate Publisher: Chris Webb

Associate Commissioning Editor: Ellie Scott

Senior Project Editor: Sara Shlaer

Copy Editor: Chuck Hutchinson

Technical Editor: David Loewenthal

Editorial Manager: Jodi Jensen

Editorial Assistant: Annie Sullivan

Marketing

Associate Marketing Director: Louise Breinholt

Marketing Manager: Lorna Mein

Senior Marketing Executive: Kate Parrett

Marketing Assistant: Tash Lee

Composition Services

Compositor: Jennifer Mayberry

Proofreader: John Greenough, Joni Heredia Language Services

Indexer: Potomac Indexing, LLC

Dedication

To Colin and NicoI love you beyond words.

To my parents, John and JeanetteI owe everything to you.

Picture 4

Gratitude

I honor the place in you where the entire universe resides. I honor the place in you of love, of light, of truth and of peace. And when you are in that place in you and I am in that place in me, there is only one of us.

--posted on my Facebook wall

First, I want to thank my loving and above-and-beyond supportive husband, Colin. You put your life on hold while I worked early mornings and weekends. You believed in me and I'm forever grateful. I love you dearly.

I also want to thank my son, Nico, for constantly reminding me to live in the moment and for filling me with endless inspiration. I hope it ripples to every person who reads this book. As your mom, I want to make you proud and show you that every dream is within reach.

Mike Rohde, I want to thank you for answering my emails and agreeing to do this project. Your illustrations have transformed this book. I feel honored to have my creations on the same pages as yours.

Sara Shlaer, you've been a world-class editor, molding all my half-baked ideas and cutting the lame jokes. Your endless striving for absolute perfection has taught me a great deal, something that I will carry throughout the rest of my career. Much obliged.

I want to thank Wiley for believing in me. Your team has been nothing but the best to work with. They were always professional, helpful, and understanding. A special thanks to Ellie Scott for making all of this happen. I also want to thank Chris Webb for being open to my ideas and embracing them, as well as the rest of the thoughtful and creative team at Wiley.

Thank you David Loewenthal for reaching out to me all those years ago and helping me get this far in the app business. Hopefully one day we'll actually meet.

Featured Developers: Thanks to Loren Britchter, Mark Jardine, Bobby George, Christopher Taylor, Alain Hufkens, Paddy Donnelly, Andy Skirvin, John Casasanta, Patrick Wetherille, and Shelby Meinzer. Your insights have made this book all that much better.

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