Janine Warner - IPhone and IPad Web Design For Dummies

iPhone & iPad Web Design For Dummies

by Janine Warner, David LaFontaine, and Lee Andron

iPhone & iPad Web Design For Dummies

Published by
Wiley Publishing, Inc.
111 River St.
Hoboken, NJ 07030-5774
www.wiley.com

Copyright 2011 by Wiley Publishing, Inc., Indianapolis, Indiana

Published simultaneously in Canada

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.

Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, Making Everything Easier, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries, and may not be used without written permission. iPhone and iPad are registered trademarks of Apple, Inc. All other trademarks are the property of their respective owners. Wiley Publishing, Inc., is not associated with any product or vendor mentioned in this book.

Limit of Liability/Disclaimer of Warranty: The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the publisher nor the author shall be liable for damages arising herefrom. The fact that an organization or Website is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information the organization or Website may provide or recommendations it may make. Further, readers should be aware that Internet Websites listed in this work may have changed or disappeared between when this work was written and when it is read.

For general information on our other products and services, please contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002.

For technical support, please visit www.wiley.com/techsupport.

Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books.

Library of Congress Control Number is available from the publisher.

ISBN 978-1-118-00643-6 (cloth); ISBN 978-1-118-09899-8 (ebk); ISBN 978-1-118-09900-1 (ebk); ISBN 978-1-118-09901-8 (ebk)

Manufactured in the United States of America

10 9 8 7 6 5 4 3 2 1

About the Authors

Janine Warner is an author, a web designer, and the creator of the web training site DigitalFamily.com.

Since 1996, Janine has written more than a dozen books about the Internet, including Mobile Web Design For Dummies, Web Sites Do-It-Yourself For Dummies, and Dreamweaver For Dummies (all eight editions).

A popular speaker, Janine offers training in techy topics, such as web design, and gives keynotes on Internet trends, the growing importance of the mobile web, social media, and online reputation. Janine is fluent in Spanish and has given many speeches in Latin America and Spain.

Janine is also the host of a growing collection of training videos for Kelbytraining.com in web design, Adobe Dreamweaver, and Cascading Style Sheets.

Janine has worked on large and small websites. From 1998 to 2000, she worked for The Miami Herald, first as its Online Managing Editor and later as Director of New Media. She left that position to serve as Director of Latin American Operations for CNET Networks, an international technology media company.

Since 2001, Janine has run her own web design firm and worked as a writer, speaker, and consultant. To find out more about Janine, find free web design training materials, and get answers to common questions, visit www.DigitalFamily.com.

David LaFontaines first cellphone came in a backpack and weighed about 20 pounds, and the closest he got to using gestures to control the phone came when it fell on his toe. Despite this early mishap, Dave remains fascinated with the promise of these little portable pieces of technology.

He has more than 20 years of experience as a journalist, an editor, and a multimedia producer working on a variety of projects in film, television, print, radio, and the Internet. The Newspaper Association of America commissioned him to write two case studies about the promise of mobile advertising, which gave him a head start at figuring out what kinds of content work best on the mobile web.

He began the shift from writer to multimedia content producer when ABCs PrimeTime shipped him a video camera and turned him loose to set up and shoot interviews on his own. Seeing his first shaky efforts on network television was a revelation a Hey, I guess I can actually do this after all moment. Since then, Dave rarely leaves the house without some kind of video recording device on him, although he does occasionally feel nostalgic for days when all he needed was a pencil and notepad. Hes also a popular blogger whose work can be found on Sips from the Firehose (www.sipsfromthefirehose.com) and the Mobile Web Design blog (www.mobilewebdesignblog.com). Dave is a partner in Artesian Media; to learn more, visit his personal site (www.davidlafontaine.com).

Dave has spoken to audiences around the world about the promise of mobile and set them loose on GPS-fueled scavenger hunts designed to teach them how to leverage the power of content everywhere, all the time. He continues to worry about what will happen when were all able to plug digital content directly into our neo-cortexes, but figures that by the time this happens, therell be an app for that.

Lee Andron began designing websites while still in college in the early 1990s. He was chosen to build the website to promote Ericssons product placement in a James Bond movie. This led to a career working in all aspects of web development. Soon he advanced to work in information architecture, search engine optimization, usability improvement, site design and development, and web application creation.

As the code that runs the web has changed over the years, Lee has learned six different programing languages. In the new millennium and with the current explosion of the mobile web, he has produced more than a hundred mobile sites and apps working with Fortune 500 brands such as Microsoft, Intel, Sony, HP, Subway, Bose, Ford, GM, Coca-Cola, GE, McDonalds, and many more.