ACKNOWLEDGMENTS
This book would not be possible without all the wonderful food bloggers who submitted recipes, blog posts, and photography. Whether you made it into the book or not, you are all winners to us. Your creativity and passion inspire us, and we thank you from the bottom of our hearts (and stomachs!).
And thanks to the Foodista community for casting your votes! We took your lead on what you thought was great and from these, narrowed it to the final 100, truly making this a community project.
Wed also like to give humongous thanks to our incredible Foodista team for all their hard work on compiling this cookbook. They all got in the trenches and went above and beyond, even without bribes of beer and pizza. We are truly blessed to have such a team. Our fabulous and uber-smart partner and chief technology officer, Colin Saunders, who hates the word pants and says water like a true Englishman should (even though hes only half English); our lead engineer, Jesse Dawson, whose name sounds like he should be slinging guns in a western but who instead fires off code faster than any cowboy could; our graphic designer, Karlyn Oyama, who makes not only beautiful designs for us but also delicious marshmallow treat birthday cakes and other yummies; our community developer, Melissa Peterman, a bright ray of sunshine who also happens to be an exceptional cook with an unwavering passion for food and cooking; our social media intern, Helen Pitlick, a fabulous girl and the only vegan weve ever known who loves to write about bacon; our data-mining intern, Patrick Mullen, for adding up all the votes; and our editorial interns, Kate Opatz and Carolyn (Carrie) Barr, who helped carefully review every submission. And our incredible interns and contractors: Aaron Krill, Alisa Escanlar, Andrea Mitchell, Anneka Gerhardt, Desiree Lowe, Jeff Kahn, Kailash Thakur, Sarah Donnell, Sergio Alvarez, and Taylor Davies.
Big thanks are also due to Kirsty Melville at Andrews McMeel for being so sold on the idea of this book and embracing food blogging and technology as weve seen no other publisher do. We love you! And, to our wonderful editor, Jean Lucas, for her guidance and patience.
Many thanks to Dianne Jacob, who authored the first book we read on food writing and, as fate would have it, became an editor on this book. Never did we imagine that happening, and we were thrilled! Through her wisdom we have learned a great deal about recipe writing. We thank you for your help on the book, but also for guiding bloggers in the art and business of food writing.
We couldnt have done this book or developed Foodista.com without the support of many. Our parentsKathy and Greg Roduner, Rich and Dreama Wetherell, Mandy Evans, Ron and Betsy Dorfman, and Christopher and Carla Saunders. Our friends and advisorsTracy Sarich and John Chase, Amy Pennington, Kathleen Flinn, Kim Ricketts, and Warren Etheridge. The great folks at Amazon.com who believed in usJorrit Van der Meulen, Matt Peterson, Jeff Blackburn, Peter Krawiec, and Jeff Bezos.
Last, but certainly not least, I would like to personally thank Barnaby Dorfman, my partner in business and life, for his tireless work on both this cookbook and our many Foodista projects. Your tenacity is both awe inspiring and amazing to watch. Words cannot express my gratitude.
SHERI L. WETHERELL, FOUNDER AND V.P., EDITORIAL
Introduction
Its nothing short of an act of love (or addiction!) to develop, photograph, and share dishes you create in your home with the world. Many of us do this daily through our food blogs, and it is indeed an art to be appreciated. A year prior to launching Foodista.com in December of 2008 we started our own food blog. Food blogging was a new world to us and became our way of connecting with the online food communitya tool from which to learn and be inspired by an impassioned culture of food.
We quickly discovered that the tight-knit online community of bloggers also hungered to connect offline. Sharing a common dream to take their home art to the next level, we created the International Food Blogger Conference (IFBC), an event focused on food, technology, and writing. From that first conference in May of 2009 we had an aha moment with one of our publishing speakers, Kirsty Melville. Why not put together a collection of interesting voices, recipes, and photography in a blogger cookbook?
To get started, we announced the Foodista Best of Food Blogs Cookbook contest and received more than 1,500 entries in just three months. We relied on the Foodista community to cast their votes, and then we selected from their top choices. So this cookbook is clearly a user-generated piece of work. Narrowing the top-rated recipes down to a final 100 was still no easy feat!
The first happy surprise was the number of international submissions. Indeed, we share a common thread as the world clearly has a passion for food. We received entries from Brazil, Turkey, Dubai, India, all across Asia, an expanse of Europe, Canadamore than twenty countries in all. From their stories we learned about new foods (hallabong?), enjoyed memories of family, and read about celebrations of adopting a child, living life as an expat in a new country, a child catching a huge salmon on a toy rod
The stories made us weep, laugh hysterically, and simply made us want to hang out with the authors. This is what we love about food blogs and the writers who take the time to document their experiences and recipes on the Web. More than any other type of food writing, food blogging gives us intimate snapshots of a diversity of lives and kitchens. This unabashed writing and cooking from heart and soul is a truly new art form built on a rapidly evolving platform of technologies.
Central to this book is an experiment in bridging the worlds of traditional print publishing and the new media of blogs. Wed like to note that not all of these dishes went through a traditional recipe testing process, but rather were produced in the homes of seasoned cooks who have built online audiences for their unique creations. We trust good home cooking, just as we would if we asked for the recipe a friend had just made us for dinner. We have standardized much of the presentation, especially of quantities, measures, and ingredients, but wherever possible we strived to preserve the original voice of the blogger. Finally, many entries are family recipes, and we felt we shouldnt mess with tradition!