Machuret - ASO Ninja - Earn Your App Store Optimization Black Belt!

Copyright 2012 by Gabriel Machuret. All rights reserved worldwide.

No part of this publication may be replicated, redistributed or given away in any form without the prior written consent of the author/publisher or the terms relayed to you herein.

Gabriel Machuret, Machuret Pty. Ltd.

Tura Beach, NSW, Australia.

www.asoprofessional.com

I want to be honest; Im not an ASO guru, expert or App world personality Im more of a humble ASO Ninja (can you be a humble Ninja?)

And as a Ninja, Im a curious guy.

In fact I love to investigate, learn, research and dive deeper than anyone else.

May be thats why I became a scuba diving instructor (for real!) Go deeper try to learn whats really under the surface.

The reason Im writing this Book and putting up for the most affordable price possible out there is that I really wanted to share my discoveries with like-minded app enthusiasts out there.

With other future ASO Ninjas

I believe many app developers are great at developing and coding, but many of them need some help in the marketing field.

This book tries to answer some questions about what App Store Optimization (ASO) is all about and how it can be applied to make apps shine a bit brighter.

Enjoy the book. Keep in mind this industry changes so fast that you may find some outdated information by the time you read it.

By all means, be open minded. There are a lot of great sources of information out there with different opinions about ASO. They could give you other perspectives about what works and what doesnt.

Please dont take this as the only source of info. Do your own research before applying any of this content.

If you have any questions, feel free to email me at

If you enjoyed the Book, please post a review in the Amazon Page or share it with friends, peers, LinkedIn contacts, followers, Facebook friends, ex-girlfriends, close family, you name it!

You can also follow me at www.asoprofessional.com

Want to Learn More about ASO? Check My Course www.asocourse.com

The secret to developing a successful mobile app is not only in building it.

Youve done all the hard work in developing your app, but the real challenge lies in getting the app to surface way above hundreds of competitors in the app store/app market.

ASO or App Store Optimization is a new trend for app owners to improve their chances of getting their app ranking in any type of app market.

I decided to create this book to share my understanding of ASO after applying much of my previous SEO knowledge in the app world.

Although many of the ASO rules change constantly, and ranking and search algorithms work differently in different markets, I believe ASO is here to stay, and some of the ASO premises of this book will be valid for a long time.

To start with, let me tell you that it is much simpler to optimize apps right now than web sites.

The SEO world is in state of panic after aggressive changes by Google with their famous Google Panda Update and the even more infamous Penguin Update.

Both the Penguin and Panda updates have made the job of SEO practitioners more and more complicated.

What used to be dead easy on-site SEO is now more delicate and complicated, and even off-site SEO or link building has now become harder than ever.

The rules have changed, making the SEO game more challenging and difficult to predict.

On the other hand, ASO is a relatively new field and, to be honest, it will take a lot of testing, trial and error to sort this out.

However, as with any new trend or industry, there is always enough room to master the art of ASO over time.

I have decided to give away this book hoping you, the reader, understand Im not a guru and that this book is the result of my findings, research and work in this new industry.

The book offers information about ASO for App developers of Android and iOS only, excluding ASO for apps for Windows, Blackberry and any other market. (Sorry Windows app lovers!)

In the future, I plan to update the book with new findings, the latest changes and more markets.

If you want to receive new version (and free) of this book as they become available, please register for free at http://www.asoprofessional.com/friends/

Before we start, let me be clear writing this book wasnt easy.

During the time it took me to write, I tried to research as much as possible, and the more I researched the more I understood how much I didnt know.

Every time I learned something new, I doubted myself even more.

I interviewed some amazing app developers, ASO experts and App fanatics. All of them provided immense value and helped me to approach this project as a constant investigative process, rather than a blueprint about how to do App Store Optimization.

Although I believe ASO is vital for any app company, Im a true believer that the first step we need to take is to understand human behavior. It doesnt matter how many technical terms I can write in this book, or how deep I can dive into the way Algorithms work if we dont understand, respect and try to approach the concept of SEARCH from a human point of view.

Searching will be a challenge. Its a challenge today and it will be a challenge tomorrow. The more we understand the way users, visitors and consumers behave, the more value we can provide and reach them in a more effective way and hopefully, with that approach, we can take ASO to the next level. So let me stop now being all philosophical and lets get started, shall we?

So whats the challenge? Seriously, how difficult can this be?

Well to start with, there are more than half a million iOS applications and almost the same number of Android apps that you have to compete with.

Then theres the Blackberry AppWorld, the Amazon AppStore and Nokia Ovi also trying to get a piece of the market.

So the question is: with such a vast market and such massive competition, what is required to rank apps higher?

To start with: knowledge, tools and testing.

Although tools and testing are going to help you, without the knowledge (the boring theory), no tool or test will really help you to understand the right way to approach ASO.

The purpose of this book is to jumpstart your ASO in the mobile search world and to do so we need to understand the theory behind it all.

In the same way we learned SEO back in early 2000s, with ASO we need to begin thinking along the concept of search terms and target audience.

Search Terms are the keywords that you want to rank for and Target Audience clearly means who will download and find your app.

Why ASO?

So why should we consider ASO, as opposed to any other app marketing strategy? Mainly because ASOs true power is often overlooked when it comes to mobile apps.

As a developer, ASO doesnt have to cost as much as any other type of direct marketing strategy, thus making it a potential option for small players trying compete in competitive app categories.

Also, ASO gives you the freedom to test, experiment and compare results without having to keep reinvesting in complex marketing campaigns, PR or media buys.

ASO is free, uncomplicated and its here to stay.

ASO frame of mind

For content creators, the need for making a play for the App Store is greater than ever since apps have become an increasingly valuable mechanism through which content reaches consumers.

Be forewarned; this is just the beginning. There is plenty of potential in the world of digital entertainment.

The number of mobile-only startups is continually increasing, which is why so many bloggers and tech junkies are claiming that ASO is the new SEO.