Jay Conrad Levinson - Guerrilla Marketing for a Bulletproof Career
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- Book:Guerrilla Marketing for a Bulletproof Career
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- Year:2010
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Guerrilla Marketing for a Bulletproof Career is a powerfully insightful training manual to successfully navigate the 21st Century career battlefield, shape it to your advantage, and attain personal and professional victory.
Scott Durchslag, COO of Skype
Congrats to my dear friend and devoted entrepreneur Andrew Neitlich on his new book Guerrilla Marketing for a Bulletproof Career. This is a brilliant career success book by a brilliant writer and educator who embodies Integrity. The same practices he preaches in his works he practices in his life. Im honored to call him my friend and colleague.
Leonard Marshall, NFL Hall of Fame,
two-time Superbowl Champion, Entrepreneur
Guerrilla Marketing for a Bulletproof Career provides you the savvy to survey the business battlefield, armor to protect against incoming threats, tactics to manage likely encounters, and courage to lead the attack. Youll find your mindset changing from foot soldier huddled in a career foxhole avoiding the next economic bullet, to field commander moving from summit to summit. The authors do a great job speaking to you personally as time and again you find their examples reflecting your own situation and their words calling you out toward the assertive and agile command of your own destiny. This book is on my shortlist of must-reads for my clients.
Gus Garcia, Garcia Group, Executive and Business Coaching,
www.execbizcoach.com
This explosive book provides the answers to career success and fulfillment, offering clear and direct advice. Its a must read for anyone who wants to see massive success in his or her career.
Wayne Morris, CEO, Eventus Coaching,
www.eventuscoaching.co.uk
This book is the bible for ultimate success in your career.
Helena Nyman, Success/Executive Coach, Speaker & Author,
www.ExecutiveCenterOfExcellence.com
Its not often you can read a book that provides such practical tools, tips, and creative strategies that provide an immediate path to success. Guerrilla Marketing for a Bulletproof Career talks to you in a direct language with real-life examples. It helped me to immediately connect with, understand, and apply the principles. As I look to become an online marketing consultant, I now have alternatives which I need in this fast-moving technology environment. The book provides tools to further your own career with a flexible, dynamic approach that minimizes risk and positions you for long-term security and wealth creation in a fast-moving, uncertain market.
Tim Vandergriend, Ebusiness Consultant,
Redalto Communications, www.redalto.com
With clients and business partners that span six continents, I can say the insights from Guerrilla Marketing for a Bulletproof Career are truly applicable around the globe. In a world that is continuously shrinking due to new technologies and ways of doing business, this book is simply a must-have for anyone serious about managing their career in todays economy. Neitlich and Levinson have nailed it.
Rob Ristagno, Entrepreneur and former
McKinsey & Co. Engagement Manager
A book that actually delivers on how to reach YOUR OWN dreams. Not only will you now be equipped for the inevitable, but also for the unknown.
David OMeara, The OMeara Process, www.omearaprocess.com
Back in the 70s the sports industry was revolutionized by the advent of free agency. Far less noticed but even more revolutionary has been the rise of free agency in all professions. Some, like Kobe Bryant, might choose to stay with one company for their entire career, but most businesspeople and professionals now move frequently. I know of no better way to prepare for career free agency than this insightful, eloquent book by Levinson and Neitlich. It offers specific concepts, strategies, and tactics for creating and maximizing the lifetime value of your unique career path.
Mark P. Friedman, Principal/Founder, FastGrowth Advisors,
www.fastgrowth.biz
Andrew Neitlich provides a new set of strategies for success in the information age. This book is filled with practical wisdom for anyone who wants to take control of their career and capitalize on the exciting opportunities out there.
Barbra Sundquist, Business Coach and Founder,
BioTemplates.com
I so enjoyed this book. I am an executive coach and trainer living and working in Japan, and I help Japanese businesswomen make a difference on the global stage. The recent trend in Japan is that women are gradually becoming more assertive and taking risks in either changing their jobs, career paths, or starting their own businesses. My clients are those who are lacking the assertion and confidence to start but have a desire to change. This book is a diamond for my market and, as someone who has recently made a risky transition, I have found this material invaluable and motivating yet practical to use.
Adrienne Gilliver, President, Connect Executive Coaching
The career game has changed. There is a new norm! Guerrilla Marketing for a Bulletproof Careercaptures what we owe to ourselves and need to know if we are to thrive in what Andrew Neitlich calls Perpetually Gut-Wrenching Times.
Len Rothman, Leadership & Executive Development,
Leadership @ Work, Inc.
Once again Andrew Neitlich has dug deep into his knowledge and experience to render up a must-have resource in this manual. Whether youre a graduate, career-changing professional, business owner, or someone reentering the workforce after a hiatus, Guerrilla Marketing for a Bulletproof Career covers all the bases. This book revealed not one but four flip the switch strategies to build my and my clients businesses. Slip into your camouflage fatigues and be guided by this field manual as it walks you through the strategies, tactics, and tools that will give you the edge in these troubled times.
Brian Bijdeveldt, Business Growth Specialist, ProfitKoach,
www.profitkoach.com.au
There is nothing more certain in todays employment front than change. With that change comes a plethora of opportunitiesmany of which break the success mold. Andrew and Jay have created a very innovative and inspiring book which will help in successfully preparing for and adapting to our changing world. Whether you are successfully employed, self-employed, in career transition, or about to join the workforce, this easy-to-read book highlights realistic strategies and action plans, career options, and ways to create your own bulletproof career while pursuing your passions.
Catherine Rocheleau, Principal, Ignite Solutions Consulting,
www.ignitesolutions.ca
Finally, a book even the experts will read more than once. Jay Levinson and Andrew Neitlich share valuable insights for business and career success in this new economy. I found this book to be inspiring and relevant with respect to challenges both executives and business owners face today. Whether you plan on staying where you are or moving to a new businessyoud better add this one to your library!
Jim Reilly, Founder and Director, Keys to the Business,
www.KeysToTheBusiness.com
Great content and you have written with such passion that Im looking forward to rereading it. Your knowledge certainly makes me think outside the square and want to explore the many opportunities out there. I cant recommend what is written in these pages strongly enough for anyone looking for a step-by-step roadmap to building a successful career
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