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Shey - The Ultimate SEO Training Manual: SEO For Wordpress Websites

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The Ultimate SEO Training Manual: SEO For Wordpress Websites
Author:
Shey / Christine
Genre:
Books / Home and family
Year:
2021
Rating:
5 / 5
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The Ultimate SEO Training Manual:

SEO For Wordpress Websites

Praise for the Ultimate SEO Training Manual

Thanks a ton Shey. This is the best SEO book out there. Very relevant to current SEO rules and best practice. Hands down in terms of the clarity, structure, content and most importantly the strategies. Anyone who is serious about SEO and wish to make a career in SEO, then this is the best starting point for you. It explains all information relevant to 2021 Wordpress SEO. Go ahead and you will not be disappointed.

-Sheryl Morris

If you're on the fence about buying this book, just make the jump! This is the best A-Z course on SEO I've found. I took his introductory SEO course and Im so happy he has now written a book.

-Gary S.

Great book learned a lot about SEO, overall very informational and easy to understand.

-Kristin Wellis

This book is great and beginner friendly. I have ZERO knowledge in SEO and the course helped me understand the basics and some techniques to do when building a strategy for one's business. It is heavily focused on SEMrush, but alternatives are mentioned.

-Tee Taylor

This book was super comprehensive. I really like that the author took the time to explain even the smallest things that people with basic SEO knowledge would have probably scoffed at for being too basic. I'm glad that he didn't assume anything was too basic to skip over. I also like that he made everything easy to understand!

-Christine Joy

The book covers everything! I finally feel like I understand what SEO is and can explain it to my clients when offering them these services. Thank You!

-Arielle Brooks

Learned heaps and heaps. Now to consolidate and cement and then implement all the learning. Well done and thank you.

-Cheryl Thomas

Table of Contents

Section 1:

Overview

What Is SEO and Why Is It Important

Debunking SEO Myths

The Two Elements to Every SEO Campaign

Section 2:

Overview

What Is a Keyword + Understanding the Intent Behind It

Short tail vs long-tail keywords

A Free Alternative You Can Use For Keyword Research

How to Find Out What Keywords Your Website Already Appears For

How to Determine Keyword Difficulty

How to Find Additional Keywords for Your Website

How to Find All the Keywords Your Competitors Rank For

How to Use Google Auto-suggest To Come up with Keyword Ideas

The Importance of Keeping Your Keywords Organized

How to Validate Your Keywords Using Google Trends

Section 3:

Overview

The Importance of Content in SEO

Content Generation Ideas - Review the Competition

Content Generation Ideas - SEMRush

Content Generation Ideas - Industry Related Blogs

What to Avoid When Creating Content

The Importance of Fresh Content in SEO

How long should your content be

Section 4:

Overview

What is Onpage SEO

The Kings Every Website Has

Optimizing For the First King

Optimizing For the Second King

Optimizing For the Third King

Image ALT Tag for SEO

What Is Internal linking + How to Add Internal Links On Your Website

Section 5:

Overview

What Is a Backlink and Why Are They important

What Is Anchor Text & Why Does It Play a Crucial Role in Link Building

What Anchor Types Does Your Website Need

What Pages Should You Build Backlinks To

Dofollow vs Nofollow

How to Find Out What Backlinks Your Website Already Has

How to Determine What Makes a Good Backlink

A Theoretical Framework on Backlinks

Link Building Strategy - Guest Posting

Link Building Strategy - Steal Your Competitors Backlinks

Link Building Strategy - Forums

Link Building Strategy - Resource Pages

Link Building Strategy - Broken Links

Link Building Strategy - Skyscraper Technique

Link Building Strategy - Reverse Image Search

Link Building Strategy - Relevant Blog commenting

Link Building Strategy - Social Profiles

Section 6:

Overview

HTTP vs HTTPS

How to Set Up Google Search Console

The Two Different Google Analytics Accounts You Can Have

How to Set Up Google Analytics

What Is an XML Sitemap and How to Set Up One Up For Your Website

What Is Duplicate Content & How to Check Your Website For it

What Is a Page And How to Find Them on Your Website

What Is a Redirect and How to Set Them Up In Your WordPress Backend

How to Diagnose Your Website for Keyword Cannibalization

What Is Schema Mark Up and How to Add It to Your Website

Section 7:

Overview

The Correlation between Site Speed and Rankings

How to Test Your Websites Page Speed:

Web hosting and servers

How to Speed Up Your WordPress Website - Part

Website Speed Optimization for Cloudways Users

Section 8:

Overview

What Is User Experience (UX) and How Can We Improve It

User Metrics That Can Affect Your Rankings - Organic CTR - Part

User Metrics That Can Affect Your Rankings - Dwell Time - Part

User Metrics That Can Affect Your Rankings - Bounce Rate - Part

Section 9:

Overview

What Is Negative SEO and How to Identify It

The Most Common Negative SEO Tactic

How to Protect Your Website from a Negative SEO Attack

Section 10:

Overview

Google Panda

Google Penguin

Google Hummingbird

Section 11:

Overview

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