Hilary Pullen - Online Marketing for Your Craft Business: How to Get Your Handmade Products Discovered, Shared and Sold on the Internet

Hilary Pullen

To Edie, Patrick and Woody and all the people who love them too #myfamilyarethebest

Hilary Pullen and I go back a few years. She has been a guest writer on Handmadeology a number of times, and when she told me she was working on a new marketing book, I was super-excited.

I am a self-taught metal artist and a certified Mig welder. I started designing modern metal furniture in 2004 and I built my first piece in Baltimore, Maryland with my sister-in-law, who is a furniture designer. I found my passion in metal and kept on designing and building, struggling for four years to make a name for myself in local galleries in the Grand Rapids, Michigan area. A friend of mine introduced me to Etsy in February 2007, and it changed my business. I started creating a jewellery line and have not turned back. In November 2007, I had to quit my full-time job because my passion was becoming a dream come true!

I found my true calling when I launched Handmadeology in 2010 and wrote How to Make Money Using Etsy. With over 3,000 articles, Handmadeology is a daily blog that talks about how to successfully run a creative business. We have about 5,000 daily readers and a vast social network.

I know what it takes first hand to market your crafts online and Hilarys book is one of the most detailed marketing books out there for creative business owners.

Right off the bat, Hilary is going to teach you the ABCs of marketing: Acquisition Behaviour Conversion. I love this! The core of marketing your craft business online is right there. On a daily basis, you should be marketing your craft business and remembering these three principles.

When I first started selling my metal jewellery online, I remember my wife telling me that I needed to start a blog for my business. At first, not even knowing what a blog was, I thought she was crazy. After some persuasion, she convinced me to start one. To this day, it was the number-one best decision I made in my creative business. My blog helped to catapult my jewellery business into the world and allowed me to find my voice on the handmade scene.

From where and how to start a blog to a comprehensive list of
blog-post ideas, Hilarys chapter on blogging is going to help you start your blog and take it to the next level. SEO is super-important when it comes to blogging and she has covered that area as well.
Be sure to grab a highlighter and get ready to mark up this chapter!

Running an online craft business takes time, a ton of effort and constant learning. If you are looking for a marketing guide to help your craft business thrive, then you need to pick up this book.
Timothy Adam
CEO, Handmadeology

Your focus is your craft, so you are the very best person there is to promote your craft business. You know the products inside out and have confidence in every stitch, fold and detail. Do you want to make selling your crafts and designs a full-time job, or perhaps create a profitable second income? Online Marketing For Your Craft Business will show you how to create an online marketing strategy, to increase sales and build awareness of your craft business.

This book looks in depth at the key principles of content and engagement marketing for your craft business. It carefully explains how to use many of the major social media networks and how to create engaging online content, designed to bring potential customers to your online shops. This book shows you how to set realistic and measurable goals that will have a positive impact on your sales figures and raise awareness of your craft business.