Grigor Yovov - Google Analytics kickstarter guide : get tips to boost your traffic and sales using Google Analytics

Villy, Tsveti and Tedi
My family who supported me all year
long during the creation of this book

Grigor Yovov is a certified Google Ads and Google Analytics expert and a bachelor in Marketing. He has over 20,000 students from 153 countries in the worlds biggest learning platform Udemy, where he creates courses related to Google Ads, Google Analytics and Business Development.

Grigor is known with his strong analytical skills and business development approaches. He performs advertising strategy consultation in variety of niches and hundreds of companies in the last 10 years.

The most unique in the Grigors work is his practically oriented approach to the advertising industry. He is the common sense opposition to the main stream marketers used to sweeten their talk and use big words. Instead Grigor choses to base his work on math and the direct business effect in his consultation practice.

In 2011 he founded his own digital marketing agency called Business Trend serving clients all around the world. Grigor has a Top Rated account in the worlds largest platform Upwork with a 100% rating of satisfied customers.

With over ten years of experience in marketing, Mitko Ivanov is a growth hacker with a twist on SEO, local SEO and eCommerce. Hes currently running a marketing services company and working on his own projects that excites him. Mitko enjoys taking part in various industry events both as a speaker and as an attendee. Best way to connect with him is Linkedin.

https://www.linkedin.com/in/mitcoiv/

There are a few people I want to thank for the continued and ongoing support they have given me during the writing of this book. First and foremost, I would like to thank my wife Villy and my daughter Tsvetomira and my son Theodor for putting up with me while I was spending many weekends and evenings on writingI could have never completed this book without their support.

This book wouldnt have happened without the support from my friend and colleague Mitko Ivanov from Expansion Marketing.

Last but not least, I would like to thank the whole BPB Publications team for giving me this opportunity to write my first book for them.

Google Analytics is the leading world platform of measuring and tracking the websites traffic and results. It allows collecting information from the users location, system specification and goes on with the traffic source information. Then it tracks the user behavior through the website journey. Finally it measures the business goals achieved through the website.

The data analysis within Google Analytics involves variety of techniques and approaches. This book is especially created to help the business and the web developers to interpret the data and bring it to live business conclusions and ideas.

How to properly set up a Google Analytics account. How to make the most important account settings in your first day with Google Analytics.

Google Analytics reports explained. There are a few major sets of reports in Google Analytics. Understanding the reports structure and meaning will allow you to go further with the analysis of the data.

The relation of Marketing with Google Analytics. Learn to make the connection between your marketing strategy and Google Analytics data.

What is your audience? Learning more about your audience will give your ideas and insights that will affect directly your sales and business.

Acquisition and Behavior. Learn to analyze deeply the sources of traffic of your website and the user behavior on it.

Conversions - the most interesting to analyze reports in Google Analytics. They measure the direct impact of your efforts to the business and sales.

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