Jessica Vanderslice - Building a Strong Personal Brand: Writing and building professional, elegant, and authentic CVs, resumes, LinkedIn profiles, cover letters, and Biographies for any industry. Utilizing NLP, ATS, ROI &

I have been a passionate people over numbers educator and advocate for over a decade. It has always been my mission to help people perform and ignite their abilities to excel in life instead of driving numbers to perform. With little over 16 years of experience designing strategies to improve the Learning, Development, and Organizational Development functions through analyzing data & gathering intelligence that supported future foresight projects. Allowing me to advance systems and programs' capabilities to help individuals' grow and drive organizational value and performance.
I embraced an incredible opportunity to work with some of the most desirable organizations globally, such as Virgin & Golds, affording me opportunities to excel. Being promoted multiple times within my career and applying a wealth of knowledge and experience in strategic planning, building collaboration, and partnerships all over the Middle East, Africa, and the USA. From giving public lectures at top-tier Universities in the UAE, I spoke to thousands of students on their future goals, job market, and the power of a great first impression at interviews.
Over the last few years, I gained valuable experience working in a recruitment agency where I successfully designed and facilitated over 100's of training material, which has changed the philosophy and methodology of how recruitment is conducted. Signing some of the most desirable companies in the GCC, amongst many others. Overachieved in a candidate led philosophy, changing the direction of our recruitment methodology, and becoming the second person to bill one of the highest numbers in the business's history on a quarter of a million dirham deal.

Collaborating with candidates and identifying a real need for professional, elegant, and authentic CVs and Resume's in the market sparked my passion for professional profile writing that can leave you feeling confident. CV and resume writing can be an insightful, thorough, and thoughtful journey, one we hope to take our clients through, helping to place them in the best position to be approached for a specialist or expert role. I have made a name for myself in the market as a specialist driving authentic profile writing. And this is how iFormat started.

iFormat specializes in writing professional, elegant, and authentic CVs & Resumes for any industry. Utilizing NLP, ATS, ROI and Concise writing, merging technology with psychology. With over 10 years combined experience in CV & Resume writing, recruitment, interview coaching, cover letter writing, and LinkedIn optimization, we are the specialists. We have personally reviewed thousands of CVs & Resumes and understand the job market, making us the best people to provide insight into what a professional summary needs to display to make the best first impression.

Whether you are actively seeking an opportunity, headhunted, receive an invitation to a board or committee role, or even an invitation to speak as an expert, a well-written executive summary will get you noticed among the crowd. In today's competitive market, we face competition like never; the smallest detail can make a big difference in the first impression. We help you write while using NLP and a psychological approach that stimulates the mind when reading your profile.

1. Concise Writing Wordy writing dilutes the impact of your message, concise writing, instead, helps grab and hold your reader's attention, it is one of the most desirable leadership characteristics.
2. Rapid Eye Movement There are four basic types of eye movements: saccades , smooth pursuit movements, vergence movements, and vestibule-ocular movements. We utilize Saccades, which causes the rapid eye movements that are used to inspect the environment in our case the CV, they have an important perceptual function because they direct the central retina to salient regions of the visual scene and allow examination of these areas with high acuity. We need this as recruiters take between 6-7 seconds to scan a CV/resume, not nearly enough time to go through more pages when they have more CV/resume's to go through, making it easier for the eye to navigate to important aspects.
3. Easy Eye Movement This includes the voluntary or involuntary movement of the eyes, helping in acquiring, fixating, and tracking visual stimuli. These signals travel along the optic nerve fibers to the brain, where they are interpreted as vision in the visual cortex.
4. Layout Elegance Elegant, clean, and unobstructed layout focusing only on what we believe to be the most important thing, this creates the assumptions within a short period of time, that you are organized, consistent, have great attention to detail, and can be clear and concise in your messages, these are some of the most desirable characteristics in leadership for stakeholders.
5. Consistency In font size, font, spacing, and indentation to create a professional profile indicating high attention to detail.
6. Incorporating Nero-Linguistic Programming The Neuro-science aspect of language that stimulates the mind of the reader, and activates the frequency illusion, increasing the readers awareness of specific language, key, and action words designed to reach the conscious and subconscious mind.
7. ROI Carry over the most important content, incorporate Return Of Investment in achievements, and incorporate growth of career and learning capabilities.
8. ATS Design the most effective CV that has no distractions from what we believe to be the most crucial aspect of the CV, the content.

The biggest obstacle people face when looking for their next career move is understanding where and how to start looking.

One of the first things to start doing when thinking of a career move is being realistic, writing down job departments and titles, and making what you want more clear. You should have no more than five roles to excite and keep you engaged; the word "anything" should not be in your mind.

Know your worth! Maximize your time with agency recruiters; it should not just be a one-way communication channel. Ask questions about the market, roles they think you can be useful for, and, most importantly, the current salary, compensation, and benefits trends for relevant positions in the market. The information gathered from recruiters can be valuable information in today's job market.

One of the best ways to identify what is happening in the market is to examine what jobs are being posted on LinkedIn or other online job portals. Understanding a company's hiring needs is key to finding the perfect job for you.

Job hunting has drastically changed over the years. I remember a time when you could walk into a company, hand them a beautifully kept brown envelope with your CV or Resume in it, and still get called back.
Oh, how times have changed!
We need to remember that online job hunting is continuously evolving. As technology evolves, I see job hunting shifting towards a more relationship and value-based experience.
The time of applying online for a job and receiving a call back are rapidly fading.
So what do we do now?
First, don't panic! Take the time to build a value-added relationship with recruiters and hiring managers. It's incredible to learn how much skill and knowledge you bring to the table. You should have a collaborative relationship with recruiters, a long-term strategy that will eventually pay off.