Jay Conrad Levinson - Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars...Includes Podcasts, Blogs, and Media Training for the Digital Age

2ND EDITION

GUERRILLA
PUBLICITY

Hundreds of Sure-Fire

Tactics to Get maximum Sales

for Minimum Dollars

JAY CONRAD LEVINSON, RICK FRISHMAN, AND JILL LUBLIN
WITH MARKSTEISEL

AVON, MASSACHUSETTS

Copyright 2008, 2002 by Jay Conrad Levinson, Rick Frishman, and Jill Lublin.
All rights reserved.
This book, or parts thereof, may not be reproduced in any
form without permission from the publisher; exceptions are
made for brief excerpts used in published reviews.

Published by Adams Business, an imprint of
Adams Media, an F+W Publications Company
57 Littlefield Street, Avon, MA 02322. U.S.A.
www.adamsmedia.com

ISBN 10: 1-59869-845-1
ISBN 13: 978-1-59869-845-9

eISBN 9781598698459

Printed in the United States of America.

J I H G F E D C B A

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To God, who makes my life and light possible.
May I always spread great messages to make
a difference in the world. I am grateful for all
your blessings.

JILL LUBLIN

To my wife Robbi, with love and thanks.

RICK FRISHMAN

ACKNOWLEDGMENTS

We want to extend our heartfelt appreciation to the following people who generously shared their expertise with us. Each of these individuals is an acknowledged expert who helped us immeasurably in the writing of this book. Thank you for your knowledge and your time and for sharing them with us. We are extremely grateful! They are:

Denise Bach

Darren Ballegeer

Alex Carroll

Jody Colvard

Jennifer Gerinomo

Randy Gilbert

Beth Gissenger

Tia Graham

Bill Harrison

Steve Harrison

Steve Lillo

Alex Mandosian

Elena Miranda

Jeff Nordquist

Michelle Price

Joel Roberts

Penny C. Sansevieri

Jess Todtfeld

Bob Witeck

Cecilia Zamora

From Jill: I so appreciate my coauthorsRick Frishman, a wonderful colleague, and Jay Levinson, always a kind and loyal supporter. I acknowledge with deep appreciation the efforts and superb work of Mark Steisel, who is a master in every way and dynamite at his craft.

Thanks to the super people at Adams MediaAndrea Norville, our patient and terrific editor, and Laura Daly. Thank you for making this happen! Thanks also to Michael Larsen and Elizabeth Pomada, whose friendship and literary services have been invaluable in my career.

Steve Lilloa partner beyond my dreamsyour continuous, unending, unconditional love and support provide a rock solid foundation for my life.

I also want to acknowledge the varied contributions of so many colleagues, mentors, and friends. Thank you one and all:

Bill and Donna Bauman, founders for the Center for Soulful Living (www.aboutcsl.com). Your wisdom and teaching have greatly influenced my life.

The circle of angels, friends, and colleaguesparticularly, Lynn Dohrmann and Berny Dohrmann, two visionaries committed to growing dreams and businesses (www.ceospace.net).

Mark LeBlanc, whose unwavering brilliant advice and sweet heart has contributed greatly to my life and success (www.smallbusinesssuccess.com).

Michelle Rochwargera dear friend whose profound business advice and friendship has meant the world (www.strategic resourcesalliance.com).

My amazing friends and family who bring such support, heart, joy, direction, advice, spirit, and sweetness into my life: Seymour Lublin, Rose Sugerman, Randy Peyser, Gloria Wilcox, Michelle Price, Reggie and Andrea Henkart, Jeff Herzbach, Hollis Polk, Jessica Heller Frank, Steve Lublin and family, Jack Lublin, Lynn Fox and family, Marci Shimoff, Russell Feingold, Cheri Hill, Eric Lofholm, Tiana Contedubs, Les Hewitt, T.Harv Eker, Natashia Halikowski, Patricia and Vern McDade, John Assaraf, Sue McKinney, Tim Smith, Ann Evanston , Jeanne-Marie Grumet, Carol Heller Frank , Marie Cooke, David and Andrea Lieberstein, Loral Langemeier, Ana Amour , Charles Peri, Jessa Rank, Carol Kramer, Camille Kurtz, and all my other angels, both visible and invisible.

JILL LUBLIN

From Rick: The first thank-you goes to my wonderful coauthors, Jay and Jill. Mark Steisel, your help and wisdom have been invaluable. Working with all of you has been a joy.

Thank you to our super editor at Adams Media, Andrea Norville, and to Laura Daly, Beth Gissinger, and all the wonderful Adams gang who helped in making this book. And to my friends and agents Michael Larsen and Elizabeth Pomadathank you for all of your help.

I have to acknowledge Mike (Manny) Levine, who founded Planned Television Arts in 1962 and was my mentor, and partner, for over eighteen years. Mike taught me that work has to be fun and meaningful, and then the profits will follow.

To my exceptional management team at PTADavid Hahn, Deb Kohan, Paul Schwartz, Brian Feinblum, Sandy Trupp, Kristin Clifford and Sharon Farnell, your professionalism, loyalty and friendship mean more to me than you will ever know. To Hillary Rivman, and David Thalberg, who helped build PTA and are still affiliates and friends of our company. To Bob Unterman, you are always there when I need you and are truly a best friend. To the staff of PTA, you are the best in the business.

To my friends Mark Victor Hansen and Jack Canfield. Making the journey with the two of you has been incredible, and your friendship and advice have been invaluable. To Harvey Mackay, for the lessons about networking and for your amazing support. You are in a class of your own. And to my brother Scott, who has always been there to support me in whatever I do. To my children, Adam, Rachel, and Stephanie. Watching you grow into fine young individuals has been the highlight of my life. And to my wife, Robbiyou are my strength.