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Mary Shannon Moore - Out of the Box Owl: Not Your Basic Pitch Marketing!

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Mary Shannon Moore Out of the Box Owl: Not Your Basic Pitch Marketing!

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Print Length: 173 pages
Publication Date: December 20, 2016
Publisher: Independently published
ISBN-10: 1520167814
ISBN-13: 978-1520167817
Request #1557296419.26077


Out of the Box Owl isnt your average Social Media Marketing book for Realtors: Mary Shannon Moore has expertly crafted something that will forever change the way people build and expand their businesses by leveraging the power that social networking provides.
After 12 years of dedication and millions of dollars worth of profitable investments, Moore has revealed her proven marketing plan that guided her to becoming one of the leading realtors in Southwest Florida. She has fine-tuned the exact strategies she used to build a massively successful brokerage in one of the most competitive markets in the world, and laid them out for you to take full advantage of.
Moore went above and beyond with Out of the Box Owl. Every chapter is simply packed with value, including step-by-step instructions on how to implement online strategies that you can utilize to grow your business immediately. From choosing the most effective social media platforms for your business, to lead generation and converting your leads to sales at a rate you never thought was possible, everything is included for you to succeed. Heres a few more of the specific topics covered:
  • Building your Brand and Business
  • Networking and Building Relationships
  • How to Reach Customers Far and Wide
  • How to Minimize Advertizing Cost
  • How to Boost Sales through Engagement
  • How to Enhance your Search Engine Ranking & Website Traffic

This book was written to help you develop an excellent understanding of online marketing, and give you the tools needed to act on the limitless opportunities that social media provides. You will learn what it takes in order to build a highly lucrative business that will truly stand the test of time, and how to take advantage of social media to develop profitable win-win relationships. It is important to note that the principles and techniques taught in this book are not exclusive to real estate; theyre proven tactics that any entrepreneur can apply to grow their business.
Out of the Box Owl will provide everything you need to know in order to execute on strategic online marketing techniques for your real estate ventures, and will guide you through the process of choosing your one most effective channel to start building. Remember, building a loyal client list is a marathon, not a sprint. Give yourself time to become consistent with your online marketing strategy, and start now!

Mary Shannon Moore: author's other books


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iOut of the Box Owl Not Your Basic Pitch Marketing Mary Shannon MooreCreative - photo 1i
Out of the Box Owl
Not Your Basic Pitch Marketing
Mary Shannon Moore
Creative Online Strategies for Success-DrivenReal Estate Agents and Entrepreneursii
Acknowledgment

This book is dedicated to my best friend Nancy. She has been there for me throughthick and thin and stood right by my side. She's my rock and a huge inspiration. Nancy is what's right about the world.

I also dedicate this book to Mr. Noah Mandel, who passed away too soon. I finallyfinished the book! Better late than never.Special thanks to Bob Garagliano for all the editing help. I think you missed your calling.iii
Why did I write this book?
I have a strong passion to help others succeed. If just one person can read this bookand take an idea and become more successful, then this book has served its purpose.

I get hundreds of emails a day asking various questions. I wanted to put some of myideas, tips and tricks in a book so they can be easily referenced. On a daily basis I comeup with new marketing ideas, which can be found on my marketing Facebook page,Real Estate-Out of the Box Owl. I'd love for you to join me there.

About the Author

Mary Shannon Moore is a dedicated and highly successful realestate professional, social media leader, national public speakerand published author. She was born and raised in southwestFlorida and began her career in real estate twelve years ago. Sincethen, she has leveraged superior sales, relationship building, andclosing skills to become a leading REALTORS and Broker. She hascombined these skills, as well as incredible knowledge of theintricacies of the housing market, to build and operate her ownbrokerage in southwest Florida.

Shannon has been featured in The New York Times several times having several - photo 2Shannon has been featured in The New York Times several times, having several storieswritten about her and her successes as a REALTORS, marketer, mother, and author.

Shannon's daughter has seen national and international acclaim as America's YoungestLandlord, after being taught by her mother how to invest in homes and property at theage of just 14. Willow has been featured on hundreds of news outlets, both nationallyandinternationally,andhas beeninterviewedonmultiple occasions onfamousprograms such as: The Ellen Show, CNN, Fox Business, NPR, Inside Edition, and manymore.

Currently, Shannon manages her brokerage firm while also writing books teaching theworld about marketing. Her goal is to impart the very knowledge that has made her andher daughter a success to real estate agents and investors. Additionally, she curates a Facebook group called, Real Estate-Out of the Box Owl, with 25,000 members. TheFacebook group focuses on teaching REALTORS how to market and we share otherideas and tips. She lives with her family in Florida.

v
Disclaimer
Out of the Box Owl Not Your Basic Pitch MarketingCopyright 2016 All Rights Reserved

The information included in this book is for educational purposes only and is not meantto be a substitute for the advice of a professional REALTOR. The author has made all efforts to ensure the information in this book is accurate. However, there are nowarranties as to the accuracy or completeness of the contents here in and thereforethe author cannot be held responsible for any errors, omissions, or dated material.

This book contains advice that, regardless of my own results and experience, may notproduce the same results (or any results) for you. The author makes absolutely noguarantee, expressed or implied, that by following the advice, or using the data below,the readers will get the same results, as there are several factors and variables thatcome into play regarding any given situation.

Liability Disclaimer:

By reading this book, you assume all risks associated with using the advice, data, andsuggestions given below, with a full understanding that you, solely, are responsible foranything that may occur as a result of putting this information into action in any way,and regardless of your interpretation of the advice.

You further agree that the author cannot be held responsible in any way for the successor failure of your business as a result of the information presented below. It is yourresponsibility to conduct your own due diligence regarding the safe and successful operation of your business, if you intend to apply any of my information in any way toyour business operations.

Table of Contents



vii

viii


x

INTRODUCTION
Why Online Marketing For Your
Real Estate Business?

Realestateisall aboutrelationships.Andthereis nobetter way to reach out to peoplethanthroughonlinemarketing.Social media platforms allow you tostay connected with potential andcurrentclients aroundtheclock.Peoplecheck their socialmediaaccounts an average of seventeentimes each day, giving you moreopportunities than ever before to

build a lasting and lucrative relationship Ive spent years in the real estate - photo 3

build a lasting and lucrative relationship.

I've spent years in the real estate business. In fact, my team of investors and I havemade millions using my proven marketing plan. And you can do the same. This bookwill enhance your understanding of online marketing and drive home why it is essentialthat you use social media to promote your business.

I'll start by explaining the essentials of the most popular social media platforms andhow you can use each one to connect with clients and grow your prospect list online.Then I'll give you step-by-step instructions on how to engage and, more importantly,convert new leads with just a few simple clicks of the mouse. But don't think you'll gettohidebehindyourlaptopall day.You'llalsolearnhowtoleveragein-personrelationships to create win-win opportunities for you and your favorite local businesses.Youll get a glimpse of current online marketing trends and learn strategies and tacticsthat will ensure your business will flourish.

We all know the real estate business is extremely competitive. If you want to be one ofthe front-runners, you need to use these strategies and tactics effectively to gain anedge over your competitors. Success will not come easily if you sit back and let otherbusinesses take all the glory.

Take control of your destiny by creating a robust marketing plan that reflects who youare and convinces clients to work with you when buying or selling their next home.Ready to get started?

PART I GETTING STARTED
Chapter 1: Why You Need To Promote Your
Real Estate Business Online

Real estate is a thriving business
and, with home sales throughout
thecountrycontinuingtogrow
each year, its a great time to be an
agent. But with that growth comes
greatercompetition.So,
agent,youmustutilize
as an

all yourresources to stay ahead.It is becoming increasingly difficult for real estate agents to reach their - photo 4

It is becoming increasingly difficult
for real estate agents to reach their
targetaudienceviatraditional
marketing methods such as print
advertising, flyers and brochures. In fact, a whopping 92% of people use the Internet fortheir home search! What does that mean for you as a real estate agent? Basically, ifyoure not online, youre not relevant. 56% of the industrys advertising expenses go toonline advertising. This means your competition is online. But Ill let you in on a secret.You dont actually need to spend a ton of money online to get awesome leads throughthe Internet. What you do need is a lot of effort and consistency but then youre anagent, so you already know how to hustle, right?

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