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Marina Guzik - CFO Techniques: A Hands-on Guide to Keeping Your Business Solvent and Successful

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Marina Guzik CFO Techniques: A Hands-on Guide to Keeping Your Business Solvent and Successful
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CFO Techniques: A Hands-on Guide to Keeping Your Business Solvent and Successful is a comprehensive and instructive working manual for multitasking chief financial officers and controllers working in the fast-paced commercial environment. Every senior financial professional with an ever-broadening span of control will benefit from this complete outline of the core activitieswith specific descriptions of individual taskscomprising the daily agenda of a successful CFO or controller. It covers everything from traditional responsibilities like budgeting and financial reporting, to more innovative tasks like performance analytics and business strategy development. While emphasizing specific guidelines on what it takes to excel as a companys head of finance, the book refrains from overwhelming dryness by using cultural references, real-life examples, and a casual tone. With its bite-sized, easy-to-read chapters, CFO Techniques serves as both an invaluable desktop reference handbook and a good bedtime read. Whether you need a quick recommendation on treasury procedures, adhering to GAAP, keeping funds safe from embezzlers, or advice on dealing with the CEO, you will find the answers in this book. Guides you through CFO/controller core responsibilities, function by function Serves as a reference manual on financial matters specific to the small and mid-size commercial environment Goes beyond finance and accounting, addressing the administrative and behavioral issues all CFOs occasionally must address What youll learnYou will learn to: Identify best practices for each CFO/controller function Select tasks crucial for survival and growth of the company Formulate processes and procedures Organize daily, weekly, monthly, and annual routines Identify reporting and analytical requirements Establish internal and external working relationships Keep the organization on the right side of the law and regulation at all times Who this book is for CFO Techniques: A Hands-on Guide to Keeping Your Business Solvent and Successful is for professionals who have built their careers in accounting and finance and reachedor are nearingthe top level. Its for chief financial officers, controllers, financial directors, and vice presidents who work in small and mid-size companies characterized by flatter organizational structures and wider scopes of responsibilities. CFO Techniques is equally useful for those charting their functions and tasks for the first time, as well as for those who have been in their positions for some time and want to make sure that nothing is amiss. Table of ContentsIntroduction: What It Takes to Succeed, or How Long Is Your Hat Rack? Whats So Special About Smaller Businesses? Titles vs. Job Description CFOs Mission and Aspirations The Eight Balls You Cannot Afford to Drop Essential Knowledge Prerequisites Commercial and Financial Policies Procedures Development and Documentation Internal Controls The Weakest Link Budgeting as a Control Mechanism Commercial Control Variety and Nature of Capital Resources Business Type vs. Financial Resources Soliciting Lenders and Investors Nurturing Financial Relationships Essence of Treasury Function Cash Flow Projections Cash Position Reports Receivables and Payables Management Cash Management Services Information Technology Needs and Decisions Data Processing and Quality Control Performance Analytics and Executive Reports The Importance of Segmental Analysis Ad-hoc Reporting Find Your Applicable GAAP, FASB, SFAS, and SOP Accounting Cycles Identification The Most Important Statement: Cash Flow Choose Your Auditors Wisely and Educate Them What Guarantees Fast and Painless Audits Insured Risks Commercial Risks Tax and Regulations Compliance Strategic Planning Practical Forecasting and Scenario Modeling New Ventures Exit Strategies Human Resources Management Hiring and Outsourcing The Importance of Behavioral Assessment

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CFO Techniques: A Hands-On Guide to Keeping Your Business Solvent and Successful

Copyright 2011 by Marina Guzik

All rights reserved. No part of this work may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage or retrieval system, without the prior written permission of the copyright owner and the publisher.

ISBN-13 (pbk): 978-1-4302-3756-3

ISBN-13 (electronic): 978-1-4302-3757-0

Trademarked names, logos, and images may appear in this book. Rather than use a trademark symbol with every occurrence of a trademarked name, logo, or image we use the names, logos, and images only in an editorial fashion and to the benefit of the trademark owner, with no intention of infringement of the trademark.

The use in this publication of trade names, trademarks, service marks, and similar terms, even if they are not identified as such, is not to be taken as an expression of opinion as to whether or not they are subject to proprietary rights.

President and Publisher: Paul Manning
Lead Editor: Jeff Olson
Editorial Board: Steve Anglin, Mark Beckner, Ewan Buckingham, Gary Cornell,
Morgan Ertel, Jonathan Gennick, Jonathan Hassell, Robert Hutchinson, Michelle
Lowman, James Markham, Matthew Moodie, Jeff Olson, Jeffrey Pepper,
Douglas Pundick, Ben Renow-Clarke, Dominic Shakeshaft, Gwenan Spearing, Matt Wade, Tom Welsh
Coordinating Editor: Adam Heath
Copy Editor: Damon Larson
Compositor: Mary Sudul
Indexer: SPi Global
Cover Designer: Anna Ishchenko

Distributed to the book trade worldwide by Springer Science+Business Media, LLC., 233 Spring Street, 6th Floor, New York, NY 10013. Phone 1-800-SPRINGER, fax (201) 348-4505, e-mail .

For information on translations, please e-mail .

Apress and friends of ED books may be purchased in bulk for academic, corporate, or promotional use. eBook versions and licenses are also available for most titles. For more information, reference our Special Bulk SaleseBook Licensing web page at www.apress.com/bulk-sales.

The information in this book is distributed on an as is basis, without warranty. Although every precaution has been taken in the preparation of this work, neither the author(s) nor Apress shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the information contained in this work.

To Yana,
the only person I ever wanted to impress.

Contents
About the Author

Marina Guzik's career in finance and accounting spans 24 years, with the last 17 years in chief financial officer and controller positions in small and midsize companies. She has worked in both the public and private sectors, including manufacturing, global supply chain, e-commerce, professional services, asset management, and consulting. Marina's functional expertise spans a broad range of tasks and duties, from international treasury to mergers and acquisitions, and everything in between. She holds several academic degrees, including a master's in business administration in accounting. She believes in the strength of fundamental knowledge and commercial acumen, which can be intelligently applied to any particular business model.

About the Technical Reviewer

Randy Krug is a CFO with over 25 years of finance and accounting experience in a diverse field of industries, including public accounting. His career features a 15-year stint with the world's largest brewer, and he has actively engaged national board participation in technology and e-commerce strategy planning with all of America's best-known brands. Randy enjoys peer networking as evidenced by over two decades of participation in a local financial executive network for continuing education, and he founded the national Anheuser-Busch Controller's Roundtable for the purpose of best-practice professional development. A product of Iowa's agricultural heritage, he and his wife Sheila live near Cedar Rapids and are the proud parents of two adult sons.

Acknowledgments

I want to express my deepest gratitude to Jeff Olson, who found my blog, The Frustrated CFO, and saw the potential to share my expertise with fellow financial professionals working in small and midsize companies. Thank you, Jeff, for your unyielding confidence and support. I also want to thank everyone at Apress who worked on the book and helped to bring it to the readers. Special thanks to Yana Zosya and Hannah Max for being in my life.

Introduction
What It Takes to Succeed as a CFO, or How Long Is Your Hat Rack?

In the past ten years, quite a few business books and articles have come out with demands for CFOs and controllers to reinvent themselves. The authors implore us to stop being bean counters and refashion ourselves as strategists and tacticians. We hear the same call for dramatic changes from speakers during conferences and professional gatherings. It resonates deeply among us. Oh, how we long to rise above our daily routines and into the realm of meetings with agendas full of abstract conceptualizations.

Well, that is all the time we have for dreams. Let's get back to Earth, roll up our sleeves, and attend to the reality. This book is not for Fortune 500 CFOs with hundreds of subordinates to whom ordinary tasks and even implementation of new ideas can be delegated. This book is for those professionals in financial managementCFOs, controllers, treasurers, VPs, and directors of financewho, like me, toil to ensure the commercial survival of small and midsize businesses.

I don't mean to say that strategy and tactics are not on our lists of priorities. Neither do I imply that our scope of responsibilities has not changed in the last decade. As a matter of fact, I believe that CFOs and controllers in smaller businesses have experienced a more significant transformation of their roles than those in large companies. As the business climate changes, small and midsize companies struggle harder than ever for survival. That imposes even more demands on our positions. Yet the reality of our work environment does not allow us to drop any old tasks from our scrolls of duties. Instead, we take on more functions and expand our span of command.

Thus, it is not the reinvention of the job, but the functional diversification that assures the successful performance of a hands-on financial leader. This broad functionality is the central theme and the subject of this book. Whether you have just been promoted and it is your first time at the top of the corporate accounting and finance department, or you have worn these shoes before and have years of executive experience, you will find the streamlined concepts helpful. This is not an academic text, nor is it a compilation of theoretical information from popular resources. The material is based on practical knowledge and hands-on experience. It will provide you with comprehensive guidelines regarding the most important functions under your controlthe areas of expertise where you must excel and achieve your best.

Smaller enterprises commonly have to deal with limited resources, and that translates into slimmer organizational structures and smaller teams. In this environment, the hands-on approach becomes mandatory. CFOs and controllers must know all the functions intimately and cannot avoid tending to some tasks firsthand.

Business owners and chief executivesfrequent agents of change in their companieswill find this book useful as well. It can help to formulate expectations for senior financial managers, who are entrusted with the most expensive resource: money.

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