Roy Whitten - Sell Well, Do Good

Praise for Sell Well, Do Good

This book demonstrates how the decision intelligence approach transforms selling systems. Roy and Scott capture how each sale has a critical role in behavior change in customers. Working with them to train our sales team has truly been a game-changer for our organization, helping us scale our reach and impact. I recommend this book for inspiration and sales skill-building!

David Auerbach
Co-founder, Sanergy

Its clear Roy and Scott have poured a lifetime of experience and passion into their craft of selling. By distilling their expertise and clever, accessible models into these pages, they have created the go-to handbook for anyone serious about selling more to create social impact at scale.

Dan Berlowitz
Founder and CEO, Spring Impact

A sales team is often the greatest brand touchpoint for a social enterprise. So how you sell can build or erode a brand just as much as what you sell. DQ Selling is remarkable in that organizations can improve a customers lifeby guiding their knowledge and confidencewithout even making a deal. Thats critical behavior change. This book shows that entrepreneurs can ditch the old-school, top-down sales approaches and, instead, use proximity and empathy to drive income and impact.

Kevin Brown
Co-founder and CEO, Mighty Ally

Even the best product wont sell itself. A sales system needs to be purposefully built and a sales force needs to be purposefully cultivated. This is something very few social entrepreneurs know how to do, which is why this book just might be the new social enterprise bible. It is full of practical (and surprisingly simple) tools to transform the way you sell and achieve the impact you want to have. The book guides you on how to start small, but once you start down the path of DQ selling you wont want to turn back.

Emma Collenbrander
Head of Global Distributors Collective

Having helped thousands of social enterprises grow over the past decade, we have discovered that the two most important ingredients are helping entrepreneurs adaptatively plan as their business grows and improving their sales. Roy and Scotts inspiring, lucid, and practical book will help any social enterprise plan and execute a compelling, adaptable sales strategy that aligns with their values and drives their ambitions to scale to social and environmental purpose.

Nicholas Colloff
Executive Director, Argidius Foundation

This is the book I wish Id had when we were on the front lines seeking answers to our questions about how to sell in Indonesia. It isnt hyperbole to say that these authors are among the best in the world at this. My only wish is that this roadmap to crack open sales had been in my hands years ago.

Matt Dalio
Founder, Endless

This book is a generous gift to social entrepreneurs working across the globe. Through first-hand stories, Roy and Scott inspire readers to toss aside conventional sales approaches that frustrate customers and sales teams alike. They provide practical tools that raise the decision intelligence of their customers and unleash the brilliance of social entrepreneurs and their team members to deliver greater impact. Armed with the right attitude and the collective wisdom in this book, you cant help but succeed.

Lizz Ellis
CEO, International Development Enterprises (iDE)

Having strong conviction myself that impact investment and social enterprise must be core to successful and sustainable international development, I thoroughly enjoyed the conceptual frameworks and anecdotes laid out in this book. It reflects the authors wisdom and commitment to teaching effective selling to companies who do good when they sell well. Selling, so they say, is about showing the value of what is on offer. No need for the hard sell with this insightful read!

Peter George
Senior Advisor, Private Sector & Investment, Clean Cooking Alliance

This book will move you from a job to a sense of purpose. In my world, we speak of vocation; that is, a job with a higher calling behind it. Learning to sell a valued product with a valued team through meaningful practices will enhance the lives of yourself, your clients, and your colleagues. And your sales will rise in the process!

The Rt. Rev. Mary Gray-Reeves
Bishop, Episcopal Church

The DQ framework has been transformational in my own approach to sales and is a critical part of the toolkit I use to mentor and teach. Ultimately, the process of selling comes down to people and their ability to joyfully do their work. The beauty of this book is that it skillfully puts the DQ framework in the context of an organizations people, providing excellent guidance on how a leader can supercharge their teams sales performance.

Laura Hattendorf
Lecturer in Management,
Stanford Graduate School of Business

A great seller talks little and listens a lot. This is what Roy and Scott modelthat sales is not a push, but helping a customer to solve a real-world problem. This book shows not only how to be a great listener, but how to apply this with a formulaic approach across your whole team to achieve your goals.

Ben Jeffreys
CEO, ATEC

You will fly through this book, its theory explained through deceptively simple, easy to read stories that will challenge your thinking and behavior. Passionate in their conviction that social enterprises must sell well in order to do good, Roy and Scott outline how selling is more about listening than talking. This book draws upon their deep experience coaching social enterprises to sell well and in line with their valuesincluding supporting many Ashden Award winners to greater success and impact in changing the world.

Harriet Lamb
Executive Director, Ashden Foundation

The social enterprise movement is heralding a business renaissance and Western corporate leaders are taking notice. Many are wondering how to take part in this opportunity and be regarded as valid contributors while maintaining profitability. Roy and Scott, seasoned business consultants to social enterprises for more than a decade, share their invaluable knowledge of how to build and manage sales effectively at the place where money and mission meet.

Howard Lewis
Founder/CEO/Chairman (ret), Family Heritage Life Insurance

There is no magic bullet for activating a languishing sales organization beset by stagnant or declining sales, embedded attitudes, and the resulting inertia those two key dynamics create. This book provides a pathway to solve that dilemma. It is a straightforward, common sense approach coupled with tools to rekindle sales growth that works with both nascent and established sales organizations. An easy read, packed with solid ideas and uncomplicated methodology.

Ken Lewis
Executive Director, Greater Impact Foundation

A must-read and share for Social Entrepreneurs across the world. Roy and Scott have created a breakthrough step-by-step formula to do good in a sustainable way for all parties involved.

Stephan M. Mardyks
CEO, Wisdom Destinations and SMCOVEY

This is a compelling and easy-to-read guide to having impact through sales. With clear frameworks and examples that make it easy to relate to, it offers a step-by-step guide to transforming sales organizations into success stories, salespeople into trusted client advisors, and managers into true coaches. A must read for those who want to make their sales team productive and proud of their job!

Lucie Klarsfeld McGrath
Partner and Lead of Marketing and LMD Practice, Hystra

Of all the successful social enterprises Ive interviewed on my podcast, many have one thing in commontheyve transformed their sales through the DQ Selling process. Roy and Scott have graciously shared their entire process in this timeless book. It is a must read for any social sector leader who wants a practical book on how to do sales right.