Advance Praise for
Big Brain Little Brain
Its simple and effective, and I highly recommend it to anyone who owns a businessand not just for you, but your entire company!
Jack Canfield, #1 New York Times bestselling author and cocreator of the Chicken Soup for the Soul series and author of The Success Principles
Big Brain Little Brain is a leadership, communications, customer service, and self-help book all rolled into one. Kevin presents the concepts in such a practical, understandable way that stays with youand the stories he shares are unforgettable. Its changed how I interact with othersprofessionally and personallyin such a positive and impactful way.
Carrie Brown, communications executive, major entertainment company
Big Brain Little Brain is one of those books I keep on my desk. There are lots of good de-escalation techniques that have helped me stay sane, but sometimes just looking at the book cover when Im stressed reminds me theres always a calmer path to communication.
David Moye, journalist
Big Brain Little Brain is a handbook on how to communicate in all aspects of life. As a mediator, I work with litigating parties to help resolve disputes with the use of effective communication skills. McCarneys concepts of Getting to Neutral and The Tone is the Message are spot on and something I implement regularly with the parties in my mediation practice. It helps me assist the parties in their awareness of their own behavior...their attitude and their tone...and how to use untapped skills to reach the other side to achieve lasting resolution in a wide variety of situations. This book teaches us how to use simple techniques to control our response to win positive, Big Brain legacies.
Gig Kyriacou, mediation/dispute resolution
The Big Brain Little Brain concept is one that every school in the world should be teaching, and Kevin McCarneys book should be required reading! The ability to recognize your own internal wiring and make calm and success-minded decisions is something that everyone wants, but very few can master unaided. This book is a huge leap forward in developing a mindset that will ultimately benefit the reader for their entire life. I am so grateful to Kevin for bringing his powerful presentation to our school year after year. My students have benefited greatly from his wisdom and the application strategies that bring the concept into reality.
Brendan Jennings, Music Director, John Burroughs High School, Burbank, CA
Big Brain Little Brain is an essential read for anyone who wishes to build enduring relationships in their personal and professional lives. If youve ever thought, I shouldnt have said that, or I shouldnt have sent that, then this book is for you. Big Brain Little Brain is a simple read that produces transformative results. You can immediately apply the lessons learned in this book to the next email you send, text you receive, or person you talk to.
Matt Chambers, Ed.D., School Administrator, parent
Big Brain Little Brain was first presented to Monterey High School students and staff during a Career Day. Kevin shared the impetus for writing the book, and students who are or will be looking for jobs perked up to the topics of successful communication, relationships, and making the most of everything you do. The staff chose to use this book as an all-school read, developing questions and discussion topics to follow each chapter. The book was also shared with parents. It became a common language the staff and students could use to tackle issues. The language is simplethe message has lifelong implications, as we all get stuck in our Little Brain sometimes. I appreciate Kevins commitment to creating ah-ha moments!
Ann Brooks, Principal, Monterey High School, Burbank, CA
As a thirty-one-year police veteran with an extensive background in internal affairs, I sincerely believe that Big Brain Little Brain should not just be required reading, but a required training process for law enforcement agencies across the country. Day-to-day police work is rife with Little Brain opportunities. Preparing officers for a reflex response to avoid Little Brain and stay in Big Brain would significantly reduce the likelihood of physical confrontations. Developing a reflex response requires sustained training and evaluation. Big Brain Little Brain should absolutely be part of the national conversation regarding rethinking law enforcement training and interactions with the public.
Eric Rosoff, Lieutenant (Ret), Burbank Police Department
Big Brain Little Brain is mindfulness made practical and easy. It takes mindfulness out of your head and brings it into every word you speak. In our rapidly changing world, communication is key. The ability to listen with an open heart and foster authentic connection will positively change your life and everyone around you. Kevin McCarney has crafted a simple set of tools combined with powerful principles for building a new world of connectivity and conscious communication. If youre ready to come on board. Nows the time. The world needs you.
Steven Reich, writer/producer, Hollywood
Big Brain
Little Brain
How to Control Which One Speaks for You
Kevin Thomas McCarney
Copyright 2021 by Kevin Thomas McCarney
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, addressed Attention: Permissions Coordinator, at the address below.
Big Brain Little Brain , Big Brain vs. Little Brain, the images on the spine, front, and back cover, red and green speech bubbles, and the Me symbol used throughout the book are trademarks of Kevin Thomas McCarney. Improve your Verbal Intelligence.
Ordering Information
Quantity sales: Special discounts are available on quantity purchases by corporations, associations, and others. For details, contact the Special Sales Department at the OConnell House address below.
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Orders by US trade bookstores and wholesalers: Please contact OConnell House.
OConnell House
(818) 840-1177
oconnellhouse.com, info@oconnellhouse.com
verbalintelligence.com
McCarney, Kevin Thomas. Big Brain Little Brain: How to Control Which One Speaks For You
Kevin Thomas McCarney. Big Brain Little Brain Communication Series
1. Social Psychology. 2. Leadership. 3. Self Improvement. 4. Business Communication. 5. Relationship Communication.
ISBN 978-1-5445-1758-2 (hardcover), ISBN 978-1-5445-1756-8 (paperback), ISBN 978-1-5445-1757-5 (ebook)
Cover Design: Benjamin Holcomb and Scribe (Rachel Brandenburg and Michael Nagin)
Illustrators: Rebecca Butterworth, Eduardo Escalante, Benjamin Holcomb, Richard Shepard, Katelyn Rose, and the team at Scribe (John van der Woude and Anton Khodakovsky)
Layout: John van der Woude
Concept Mentor: Katelyn Rose
Scribe: Natalie Aboudaoud, Cristy Bertini, Rachael Brandenburg, Lisa Caskey, Anton Khodakovsky, Meghan McCracken, Ricky Jump, Will Tyler, John van der Woude, Areil Sutton, and Zoe Ratches