Paul Gerhards - How to Sell What You Make: The Business of Marketing Crafts
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Appendix
T he links and other information that follow are for your information only and should not be considered endorsements of any products or services.
Accounting Software
AccountEdge: accountedge.com
Bookkeeper: avanquest.com
QuickBooks: quickbooks.intuit.com
Sage 50: na.sage.com
Simply Accounting (Sage 50 Canadian Edition): na.sage.com/sage-simply-accounting/
Business Plans
Entrepreneur: entrepreneur.com/businessplan
SCORE: score.org
Small Business Administration: sba.gov
Business Structures, Taxes
Visit your states website for information about forming and registering business entities (Corporation Division) and taxes (Department of Revenue). For local business requirements, visit your city and county websites.
Internal Revenue Service: irs.gov
Limited Liability Company Center: limitedliabilitycompanycenter.com
SCORE: score.org
Small Business Administration: sba.gov
Canopies, Booths
Armstrong Products: armstrongproducts.com
Canopies by Fred: canopiesbyfred.com
Costco: costco.com
Flourish Canopies & Display Walls: flourish.com
Card Readers, Merchant Accounts, Payment Systems
Authorize: authorize.net
GotMerchant: gotmerchant.com
Imprinters and plates: imprinterplates.com
GoPayment (mobile card reader): gopayment.com
Merchant Warehouse: merchantwarehouse.com
Pay Anywhere (mobile card reader): payanywhere.com
PayPal: paypal.com
PayPal Here (mobile card reader): paypal.com/here
Priority Payment Systems: prioritypaymentsystems.com
ProPay: propay.com
Square (mobile card reader): squareup.com
Crafts Associations
American Craft Council: craftcouncil.org
Craft Retailers and Artists for Tomorrow (CRAFTS): craftonline.org
Handmade in America: handmadeinamerica.org
Crafts eCommerce Sites
Amazon
ArtFire, a community of artists selling online: artfire.com
Ebay
Etsy, a place to sell your handmade crafts and vintage items: etsy.com
iCraft, a crafts marketplace in Canada: icraft.ca
Made It Myself, a place to sell crafts and other handmade items: madeitmyself.com
RedBubble, a place to show and sell digital art: redbubble.com
Silkfair, a venue to set up an online store or booth to sell your crafts: silkfair.com
Supermarket, an eclectic blend of crafts and designs: super markethq.com
Wholesale Crafts, a place for retailers to find you: wholesale crafts.com
Domain Name Search Tools
Ajax Whois: ajaxwhois.com
Domain Tools: domaintools.com
Domize: domize.com
NameBoy: nameboy.com
Jury and Application Services
Juried Art Services: juriedartservices.com
ZAPP: zapplication.org
Miscellaneous
Bump contact exchange app for iPhone and Android: bu.mp
Help a Reporter Out (HARO): helpareporter.com
ICANN accredited domain registrars: icann.org/registrar-reports/accredited-list.html
Postage, Shipping
BrownCor: browncor.com
Carton Service: cartononline.com
Endicia: endicia.com
eSupplyStore: esupplystore.com
FedEx: fedex.com
Omnipak: omnipak.com
PartnerShip: partnership.com
Shipping Supply: shippingsupply.com
Stamps.com: stamps.com
Uline: uline.com
United Parcel Service: ups.com
United States Postal Service: usps.com
Publications
Art Fair Source Book : artfairsourcebook.com
Crafts Fair Guide : craftsfairguide.com
The Crafts Report : craftsreport.com
Public Relations, Media Lists
Easy Media List: easymedialist.com
EcommWire: ecommwire.com
Express Press Release: ecommwire.com
Free Press Release: free-press-release.com
The Open Press: theopenpress.com
PR.com: pr.com
PRWeb: prweb.com
QR Codes
BeQrious: beqrious.com
Esponce: esponce.com
GoQR: goqr.me
Kaywa: kaywa.com
QR Stuff: qrstuff.com
Zebra Crossing: zxing.appspot.com
Website Creation Tools (Online)
Drupal: drupal.org
Homestead: homestead.com
Intuit: intuit.com/website-building-software
Joomla: joomla.org
Webs: webs.com
Websites for Etsy Sellers: craftlaunch.com
Weebly: weebly.com
WordPress: wordpress.com
Wholesale Crafts Trade-Show Promoters
American Craft Council: craftcouncil.org
Buyers Market of American Craft: americanmadeshow.com
California Gift Show: californiagiftshow.com
Heritage Markets: heritagemarkets.com
Professional Show Managers Assn.: psmashows.org
The Rosen Group: americancraft.com
Western Exhibitors: weshows.com
chapter 1
Crafts as a Business:
An Introduction
A re you among the many talented and creative people who aspire to make a living off things crafted by your own hands? Are you one of those innovative people who design and make beautiful objects but sometimes wonder what to do with them once they are finished? Did you spend years studying your craft and now want more from your labor than just a way to pass the time?
When you think of yourself as a crafter, whats the first thing that comes to mind? Maybe you see yourself as a creator of objects of utilitarian or aesthetic value, or both. Perhaps you consider yourself an artist or a holder of fundamental secrets to your craft that you have acquired through diligence and dedication. Your workthe job that you dois an outlet for your passion. You did not just stumble into your job. You created it. You are your own boss, with all the duties and responsibilities that go with the position.
For most of us in the crafts business, being your own boss means there is no authority to report to. You are accountable to no one but yourself. You dont have to call in sick, and you can be late to work if you want to. But its not that simple. Crafts making is a business . No more, no less. Its up to you and you alone to make and grow your business to the level to which you are capable of taking it. As sole proprietor, you hold several positions. Its not enough to be a skilled artisan. You must also be good at marketing and sales, bookkeeping and accounting, fulfillment and customer service.
You are the manufacturer of a marketable product. Put aside for a moment the associations the word manufacture has with factories and assembly lines, employees and unions, department stores and shopping malls. Manufacture is just another word for make .
What differentiates making crafts from ordinary manufacturing is how you do it. This doesnt necessarily mean that you do it all yourself and by hand with Old World tools; rather, it refers to your connectedness with the design, the materials, and the people you work with. This connectedness is fundamental to crafts and craftsmanship.
When you last purchased something from a big-box storean appliance, saydid you feel a connectedness with the worker on the line who turned nut A onto bolt B? Among all the multilingual manuals and instructions, did you get a brochure describing how the product was made and by whom? Probably not. Perhaps you have seen labels reading, Union Made in the USA. Regardless of the national and class pride the phrase evokes, its more a sociopolitical statement than a personal one. This is not meant to diminish the value of unions or an individual union members pride in his or her work, whatever the job may be. But the larger the organizational structure, the less connection there is between the individual and the product. Things are manufactured not by individuals, but by companies that employ people who work in factories, often overseas.
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