Jodi Berg - The Vitamix Cookbook: Over 200 delicious whole food recipes to make in your blender

The Vitamix Blender has transformed the lives of home cooks everywhere.

The Vitamix Cookbook will transform the way you think about your ingredients.

Step-by-step instructions, with gluten-free, vegetarian and vegan options, show you how to:

• Chop vegetables in seconds for a savoury soup that heats up during the blending process
• Mix your own flours and make bread dough in your Vitamix
• Make innovative sauces and dressings
• Grind fresh nut butters
• Whip up fresh juices, smoothies, nut milks, and even cocktails

And much more!

Youll never need to core a pineapple or spend time chopping herbs ever again!

Vitamix was founded in 1921 by William G. Barnard. This fourth-generation family owned and operated company continues to manufacture superior blending and mixing products used by professional chefs and home cooks alike. Nestled in the valley of picturesque Olmsted Falls, Ohio, the company employs more than 600 people, has a global presence in more than 80 countries, and continues to win awards for product innovation.

Jodi Berg, the great-granddaughter of William G. Barnard, is the President and CEO of Vitamix.

To our dedicated and committed Vitamix team, who work tirelessly to help make the world a healthier place, and to our loyal fans. Thank you for making a difference.

IF YOU HAVE ever had the opportunity to experience a Vitamix demonstration, you may not be surprised to know that demonstration has been the backbone of our company for generations. Our dedicated demonstrators whipping up smoothies, soups and frozen dessert samples are both an iconic part of our brand and a tremendous teaching tool to help people successfully adopt a healthier lifestyle a role that we have taken very seriously for over 90 years. In the 1940s, shortly after the first blender was invented, my great-grandfather was demonstrating the magic of blended whole foods in front of an audience equally eager to taste the rich flavours produced in mere moments. Hard to believe, right? My great-grandfather our companys founder had an incredible passion for whole foods, health, and wellness, as do our hundreds of Vitamix demonstrators in multiple countries around the world, that carry on this tradition today.

I, Jodi Berg, am the current president and CEO of Vitamix, a fourth-generation family business. As a family entity, Vitamix can continue to focus on a purpose greater and more encompassing than the almighty sale; it is not just about the bottom line, but about making a difference in improving the vitality of peoples lives. We get to invite every employee and every customer to be a member of the Vitamix family and an advocate for healthy change. If you are already part of our family, you know that Vitamix is more than just a company, and more than a life-changing appliance. If you are just joining us, then welcome!

Prior to talking about the importance of whole foods, and before you start looking at all of the delicious recipes, I want to tell you a bit of our familys story, because when you adopt a Vitamix lifestyle, this becomes your story, too. And its a good one! Full of laughter, hard work, a little log cabin and a cast of wonderful characters, all deeply devoted to one another and to the business they were building together all of them passionate about helping people increase their vitality. And it all started with a tin opener.

Yes, a tin opener and one skilled, charismatic and resourceful salesman named William Grover Barnard. Living in Westpoint, Illinois, my great-grandfather, known affectionately to all as Papa Barnard, was a successful, ambitious jack-of-all-trades. Back in the early 1900s, Papa was mayor, undertaker, railroad station agent, banker and property investor to boot. He was the horse in a one-horse town, his son Bill once said. A workhorse, I would venture to say. But then his family, like many others, hit hard times around 1921. Papa had invested heavily in real estate, so when the land values plummeted, he had to reinvent himself. After all, he had a family to support, and he wasnt about to let them down. Papa tackled this challenge like many others: with tenacity, a twinkle in his eye and a big dose of perseverance. For a natural showman like Papa, being a travelling salesman was a perfect fit. He got his start demonstrating small housewares like the tin opener long before the blender was even invented.

Back in the early 1900s, Papa was mayor, undertaker, railroad station agent, banker and property investor to boot. He was the horse in a one-horse town, his son Bill once said.

Papa was a gregarious, fun-loving man, and he always drew a crowd. He was a lot more than an entertainer he was passionate about the value of his products. To Papa, the value to the customer had to be greater than the price paid. It had to. Twenty-five cents for a tin opener was a lot of money in those days. Still, opening tinned goods with a knife was dangerous. Unlike many tin openers available in the late 1920s and early 1930s, the model Papa demonstrated had a small wheel to protect your fingers. Even in tight times, my great-grandfather was able to demonstrate that the value was well worth what one would spend on it. This cornerstone is foundational still to this day.

As the country slid towards the Great Depression, Papa Barnard built up a successful business. Before too long, Papas one-man show became a multi-generational business when his sons William Grove Jr. (Grandpa Bill) and Great Uncle Louie came on board. Papa christened his growing business the Barnard Sales Company, and the three men took to the road in a Model-T Ford, demonstrating in small towns across the United States to sell their wares.

Exploring Health and Whole Foods

In 1934, my grandpa Bill married his college sweetheart, Ruth. Her father, Frank C. Pellett, a well-respected naturalist and bee expert, was quite accomplished in his own right. As fate would have it, it was not Franks strengths but his weaknesses that changed our familys history. You see, Frank had long suffered from digestive problems. Both the Barnard and the Pellett families rallied together to help him regain his health, and it was this quest that lead them to wellness through whole foods. It was then that the Barnard family first became interested in health through diet, and Papa, Grandpa and Grandma wanted very much to learn all they could.

Papa and my grandpa became interested in the writings of Dr John Harvey Kellogg, an early health food advocate, who later went on to found what would become the Kelloggs cereal company, and a health lecturer by the name of Dr Bush. After a talk by Dr Bush, Grandma wrote that Papa and Grandpa were inspired. The philosophy of the thing got them, and Bill has refused to eat white flour, white sugar and meat ever since. My grandpa hoped to eventually know enough about achieving wellness through a healthy diet to be able to lecture on it, but meanwhile, as Grandma wrote to her Aunt Milly, we live it.