Lisa Potter-Dixon - The Make-up Manual: Your beauty guide for brows, eyes, skin, lips and more

THE

MAKE-UP
MANUAL

THE

MAKE-UP
MANUAL

Your beauty guide for brows, eyes, skin, lips and more

Designer Barbara Zuiga
Commissioning editor Stephanie Milner
Production Mai-Ling Collyer
Art director Leslie Harrington
Editorial director Julia Charles
Publisher Cindy Richards

Photographer Rhys Frampton
Make-up artist Lisa Potter-Dixon
Make-up assistants Lauren Hogsden and Laurretta Power
Hair stylist Mathieu Clabaux
Illustrator Sally Faye Cotterill
Indexer Vanessa Bird

First published in 2017 by
Ryland Peters & Small
2021 Jockeys Fields, London WC1R 4BW
and
341 E 116th St, New York NY 10029
www.rylandpeters.com

10 9 8 7 6 5 4 3 2 1

Text copyright Lisa Potter-Dixon 2017
Design, photographs and illustrations copyright
Ryland Peters & Small 2017

ISBN: 978-1-84975-804-8

eISBN: 978-1-78879-008-6

Printed in China

The authors moral rights have been asserted. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying or otherwise, without the prior permission of the publisher.

A CIP record for this book is available from the British Library. US Library of Congress Cataloging-in-Publication Data has been applied for.

Disclaimer:
The views expressed in this book are those of the author but they are general views only and readers are urged to consult a relevant and qualified specialist or physician for individual advice before beginning any beauty regimen. This book was not created in the context of the authors employment with Benefit Cosmetics and/or any Benefit group company. The views expressed in this book do not necessarily represent the views of Benefit. Ryland Peters & Small hereby exclude all liability to the extent permitted by law for any errors or omissions in this book and for any loss, damage or expense (whether direct or indirect) suffered by a third party relying on any information contained in this book.

Contents

by Sophie Beresiner, Beauty Director, ELLE UK

Having worked closely with Lisa Potter-Dixon for almost a decade Ive had the pleasure of watching her career and her craft evolve into something entirely unique. I call her a user-friendly make-up artist. It is impossible not to warm to her effusive charm. She generates the most amazing ideas and she is so easy to learn from.

This book is an informative marvel, a visual feast, a guide book to looking like the best version of you and essentially becoming your own make-up artist. Its also a little peek into the crazy, cool and always creative life of Lisa.

Im always impressed by Lisas work and her ability to make everyone, from the most hardened make-up-phobes to those stuck in old habits, to try new things, embrace their beauty and enjoy wearing the latest looks. As the leader of the Power Brow Revolution, she has taught me exactly how important my own eyebrows are, so much so that I refuse to let anyone else touch them!

Lisa is the kind of approachable, make-up artist you want to be your friend not least because she can make you look completely fantastic at the drop of a hat. Lucky for me, she has become just that, and seeing her genius and personality laid out over the following pages means that you get to benefit too.

Welcome to your make-up manual. This book is filled with knowledge from my 12 years of experience as a make-up artist. My job has taken me around the globe and Ive worked on some beautiful faces over the years, creating gorgeous and, sometimes, slightly crazy make-up looks. However, the thing I love most about make-up is how it makes you feel. With a touch of concealer or a swipe of a lipstick, you can instantly feel better, happier and more confident.

You do not need to be a make-up artist to be good at applying it. But, because hundreds if not thousands of women have told me, I know that a lot of women still find it a challenge. So Im here to change all of that. Make-up is not something to be feared remember, you can always take it off.

In this manual youll find a comprehensive guide that leads you through skincare routines, beauty dilemmas, the power of the brow, flawless skin, luscious lips and a number of gorgeous make-up looks, with a few glittery ones thrown in there too!

So learn, play, experiment and create. And always remember that you are beautiful with or without make up, but a little bit of red lipstick never hurt anyone! Tag me in your creations @Lisa_Benefit and #LearnWithLisa I love to see how gorgeous you all are!

About me

My mum tried to pass on her modelling gene it didnt work out

Ive loved make-up ever since I can remember. I used to save up my pocket money to buy products to use on my Girls World head toy. Although most of it would end up on my little sisters faces (and occasionally on my brothers), much to their despair!

In my early teens, I was a competitive disco dancer. I could never master the splits as well as I could the sequins. And I think this is where my love of all things sparkly came into play. I literally used to stick sequins all over my face for dance competitions!

At school in the 1990s, heather shimmer lipstick (remember that awful, purply brown, shimmery shade!) was my everything. I wouldnt leave my house without that and my cherry red Dr. Martens boots! Id practise my make-up skills on my friends for school discos, nominate myself to paint the faces of everyone acting in school plays and Id continue to harass my sisters with glitter and lip gloss. All of this continued through college and university, and, although my love for makeup was obvious, I didnt really consider that it could become my full-time job until I joined Benefit.

This is when my make-up world lit up! As well as managing the Covent Garden boutique, I used to run events and masterclasses at any opportunity. Offering my skills to local journalists who, at the time, had absolutely no idea who I was, but who, for some reason, started to let me make up their faces and wax their brows for all sorts of special occasions. This started to open doors into the fashion industry. I took every opportunity I could see, as well as continuing to run the successful Benefit boutique.