Brenda Greene - The Web 2.0 Job Finder: Winning Social Media Strategies to Get the Job You Want From Fortune 500 Hiring Pros

THE WEB 2.0 JOB FINDER

WINNING SOCIAL MEDIA STRATEGIES TO GET THE JOB YOU WANT FROM FORTUNE 500 HIRING PROS

BRENDA GREENE AND COLEEN BYRNE

Copyright 2011 by Brenda Greene and Coleen Byrne

All rights reserved under the Pan-American and International Copyright Conventions. This book may not be reproduced, in whole or in part, in any form or by any means electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system now known or hereafter invented, without written permission from the publisher, The Career Press.

THE WEB 2.0 JOB FINDER

EDITED AND TYPESET BY KATHRYN HENCHES

Cover design by Howard Grossman/12E Design

Printed in the U.S.A.

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Library of Congress Cataloging-in-Publication Data

Greene, Brenda.

The Web 2.0 job finder : winning strategies to get the job you want from fortune 500 hiring pros / by Brenda Greene and

Coleen Byrne.

p. cm.

Includes bibliographical references and index.

ISBN 9781601631589 ISBN 9781601636683 (ebook) 1. Job hunting

2. Online social networks. 3. Web 2.0. I.

Byrne, Coleen. II. Title.

HF5382.7.G727 2011

650.1402856754-dc22

2011003530

To my first social network, brothers and sisters, Terry Byrne, Mary DAnnibale, Doreen Murray, Patty Leonard, Alice Good, Myles Byrne

Brenda

To the jobs I have worked the hardest at, searched the longest for, and loved the most: daughter, wife, mother

Coleen

~ ~ ~

In Memory

Chris Nutile

December 21, 1967 to January 2, 2011

http://1000memories.com/christopher-nutile

Contributor, connector, industry leader, a friend, and forever a part of our social network.

Chris was actively involved in raising donations for Kiva.org, his favorite charity. Please help us continue his passion for Kiva and join his team: www.kiva.org/team/cnutile_legacy

~ ~ ~

Lisa Beauclaire, PHR, specialist, HR Sourcing and Diversity, American Family Insurance; Shelley Bird, executive vice president, Public Affairs, Cardinal Health; Karen Bradbury, assistant vice president, Talent Management Strategies, Unum; Laurie Byrne, vice president, Global Staffing and Talent Development, Stryker Corporation; Martin Cepeda,* senior university recruiter, Human Resources; Ian Decker, director, Corporate Recruiting, MetLife; Megan Dick, PHR, manager, Human Resources, Cameron; Charlotte Frank, PhD, senior vice president, Research and Development, The McGraw-Hill Companies; Jim Gattuso, director, Staffing and Recruitment, CSC; Charles Greene,** vice president, Trading Systems Development, NYSE Euronext; Ron Gosdeck, vice president, Recruitment, Unisys; Kathy Hooson, recruiter, Staffing, Hewlett-Packard; Kirk Imhof, group director, Recruiting, Ryder System, Inc.; Brian Jensen, vice president, Talent Acquisition, The McGraw-Hill Companies; Eric E. Kaulfuss, director, Talent, CIGNA; Laura Terenzi Khaleel, director, Talent Acquisition Strategies, Pitney Bowes; Matthew Lavery, manager, Corporate Workforce Planning, UPS; Paul Marchand, vice president, Global Talent Acquisition, PepsiCo; Debbie Mathew, strategic business partner, Human Resources, Hewlett-Packard; Heather McBride-Morse,* SPHR/GPHR, manager, Human Resources; Keith McIlvaine,*** global social media recruitment lead, Global Recruiting Operations, Unisys; Dan McMackin, manager, Public Relations, UPS; David McMichael, assistant vice president and manager, Staffing Strategies and Programs, SAIC; Cindy Nicola,*** vice president, Global Talent Acquisition, Electronic Arts; Shannon Pelissero, zone manager, Human Resources, PPG Industries; Michael Peltyn, vice president, Human Resources, ARIA CityCenter, MGM Resorts International; Claudia M. Reilly, national program manager, Recruitment, Avnet, Inc.; Carolyn Rice,*** director, Talent Management, North and South America, Kelloggs; Mike Rickheim, vice president, Global Talent Acquisition, Newell Rubbermaid; Sean Splaine, leadership recruiter, Human Resources, Google, Inc.; Vincent Taguiped,* manager, Recruitment; Scott R. Taylor, partner, McDonalds; Stan Weeks, senior recruiting manager/program manager, College Relations, Weyerhaeuser; Abigail Whiffen, director, Global Recruiting Operations, Unisys; Lisa Whittington, vice president, Human Resources, Host Hotels & Resorts.

In addition to the Fortune 500 professionals, we tapped into the expertise of Lissa Freed,*** vice president, Human Resources, Activision; Brett Goodman, recruiter, EdisonLearning, Inc.; Chris Nutile, director, MediaLink Executive Search, a division of MediaLink, LLC; Mike Troiano, principal, Holland-Mark; Shally Steckerl, executive vice president, Arbita; Erik Qualman, author of Socialnomics; Helen Cunningham, director of communications, DTCC; Ken Nussbaum, CPA and consultant, K. Nussbaum & Associates; Olga ODonnell, monetization strategist, MSN; Paula Cuneo; Rich Sanchez; Diana Donovan, marketing director, LifeStreet Corporation; Amy Mehta, account executive, AOL.

Thank you also to individuals in the communication and public relations departments of Fortune 500 companies who arranged some of the telephone interviews. Some remained behind the scenes while others took a more active role, individuals such as J. Patrick Anderson, vice president, Corporate Affairs, Stryker Corporation; Carol Wallace, director, External Com-munications, Pitney Bowes; Laura Luke, vice president, Media Relations, SAIC; Jim Kerr, vice president, Global Public Relations and Regional Communications, Unisys; Gloria Barone-Rosario, APR, Corporate Communications, CIGNA; David Murphy, vice president, Human Resources, McGraw-Hill; Cindy Haas, director, Corporate Communications, Ryder System, Inc.; Emily Phillips, specialist, Public Relations, MetLife; Michelle Gorel, vice president, Public Relations, Avnet, Inc.; Connie Bryant, manager, Public Relations, Newell Rubbermaid; Chris Grandis, director, Public Relations, CSC; Jim Sabourin, vice president, Corporate Communications, Unum.

To people within our social network who opened their networks to us for this project or have in the past: Dave Dickman, Tracee Nalewak, Amy Smith, Kathleen Haley, Kym Nelson, Tabitha Hayes, Neal Wilson, Heather Peterson, Lisa Greenberg, Susan Hahn, Dan Gallagher, Keith Nyhouse, Clara Kym, Mike Janover, Lucinda Mac-Donell, Robin Boyar, Marc Cote, Patricia Neuray, Carrie Tice, Evan Rudowski, Patrick Toland, Ken Rutkowski, Jill Robinson, Kim Bennett, EJ Vongher, Joni Cooper, Ken Phipps, Karen Rose, Ronnie Planalp, Kari Allen, Kristin Motta, Caitlin Pulleyblank, Torrey Lincoln, Rick Vorhaus, Joni Cooper, Carol Terakawa, Leigh Reichley, Robert Leonard.

We are also grateful to our friends and families for their support and encouragement: Myles Greene, Rose Anna Greene, Marie Greene, Rob Scala, Lorna Milbauer, Kathy Murphy, Suzann Anderson, Myra Williamson, Sabina Horton, Sheila Nadata, Mary Lou Anelante, Sharon Guadagno, Angelo Guadagno, Ryan Wener, Myles Wener, Liam Wener, Megan Byrne, Susan Guadagno, Lynne Hale, friends at Naturally Yoga, and friends at the Sunday Night.