Erik Deckers - Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself

How to Use Social Media to Invent or Reinvent Yourself

Second Edition

Erik Deckers
Kyle Lacy

800 East 96th Street,
Indianapolis, Indiana 46240 USA

Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself, Second Edition

Copyright 2013 by Pearson Education, Inc.

All rights reserved. No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the publisher. No patent liability is assumed with respect to the use of the information contained herein. Although every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions. Nor is any liability assumed for damages resulting from the use of the information contained herein.

ISBN-13: 978-0-7897-4972-7
ISBN-10: 0-7897-4972-6

Library of Congress Cataloging-in-Publication Data is on file.

Printed in the United States of America

First Printing: July 2012

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Erik
To Toni, Madison, Emmalie, and Benjamin.

Kyle
To my family and wife, Rachel.

Erik Deckers is the co-owner and vice president of creative services of Professional Blog Service, a ghost blogging and social media agency. He has been blogging since 1997 and speaks widely on social media topics. He is also a newspaper columnist and award-winning playwright. Erik coauthored No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing with Jason Falls.

Kyle Lacy is a principal of Marketing Research and Education for ExactTarget, a leading global provider of interactive marketing solutions. He has an in-depth understanding of the application of social and interactive media for both small and large businesses and regularly speaks on topics ranging from social media adoption to interactive marketing trends across email, mobile, and social media. Kyle has been recognized as one of Indianas 40-under-40 by the Indianapolis Business Journal, Anderson Universitys Young Alumni of the Year, and TechPoints Young Professional of the Year. Learn more about Kyle at KyleLacy.com.

Deckers and Lacy coauthored the first edition of Branding Yourself.

We often say that social media is a community, and this book is no different. We couldnt have done it without some very special people.

The words thank you dont do justice to our appreciation for your help. First, thank you to Katherine Bull, our acquisitions editor at Pearson, for taking a chance on us a second time. Thanks also to Brandon Prebynski, Leslie ONeill, Karen Gill, and Jovana Shirley for the first edition of this book. And thanks to Pierre DeBois of Zimana, LLC, Andrew Beaster, San Dee Phillips, and Romny French for their outstanding work on making the second edition even better.

We also want to thank the people in our lives and our community who helped us gain the knowledge, experience, and insights to produce this book. We appreciate everything you have ever done for us. So thank you, in no particular order, Paul Lorinczi, Brandon Coon, the wonderful people that make up ExactTarget, Lorraine Ball, Hazel Walker, Douglas Karr, Jason Falls, Tony Scelzo, Noah Coffey, Shawn Plew, the whole Lacy clan of Dan, Rainy, Kayla, Zach and Kelly, Lindsay Manfredi, Jay Baer, Sarah Robbins, Mike Seidle, and Scott Wise.

Erik would also like to thank Kyle for asking him to help with his first writing project, which led to this one, and hopefully will lead to many more.

Erik would like to give a special thanks to his wife Toni and his three children, Maddie, Emma, and Ben, for giving him the support and love to write this book. Hopefully those 2:00 a.m. bedtimes will pay off. Kyle would like to especially thank his wife Rachel for being okay with the late nights and working weekends.

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