Erik Qualman - Socialnomics: How Social Media Transforms the Way We Live and Do Business

Praise for Socialnomics

People with a passion for something can be infectious. It's obvious that Erik Qualman's passion is social media.

Dan Heath, New York Times best-selling author of Made to Stick and Switch

[P]eople are hot for social mediaErik Qualman, who has written a book called Socialnomics, says it's about listening first, then selling.

Forbes

The social media revolution has raised new and important questions and is now interwoven into our lives. Whether you are an executive, a parent, or a basketball coach, Qualman's Socialnomics is a great guide for these issues.

Tom Izzo, basketball coach of Michigan State University

Erik Qualman has been doing his homework on the social media phenomenon.

Huffington Post

In Socialnomics, Qualman brilliantly prescribes that the key to social media success is doing rather than deliberating. This is a must read for anyone trying to leverage the social graph rather than be squashed by it.

Steve Kaufer, CEO, TripAdvisor

The day I met Erik, I met his mom. You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy.

Chris Brogan, New York Times best-selling author of Social Media 101 and Trust Agents

Qualman is to social media what Deming is to quality and Drucker to management.

Scott Galloway, professor of marketing, New York University Stern School of Business, and chairman, L2 Think Tank

Erik Qualman has a very bright future.

Angelo Pizzo, award-winning writer and producer of Hoosiers and Rudy

Social media isn't just for the next generationit's for every generation. Whether you're an entrepreneur, a media professional, a college student, or a mom, social media will shape your future. Don't be overwhelmed by it; read Qualman's book instead.

Jane Wooldridge, award-winning journalist, Miami Herald

Social media is one of the most popular activities online today offering opportunities for both businesses and individuals to connect with a new audience. Qualman's book, Socialnomics, helps readers understand this emerging behavior.

Chris Maher, president, Hitwise

Marketing is experiencing a profound paradigm shift. In the old paradigm, marketers controlled the conversation with consumers through commissionable mediatelevision, radio, newspapers, and magazines. In the new paradigm, marketers risk being marginalized in the electronic dialogue now taking place real-time. Erik Qualman's Socialnomics offers valuable insights that will help marketers in regaining control in the perplexing world of modern communications.

Dr. Eli Cox, marketing department chair, McCombs School of Business

Marketing and research are just the tip of the iceberg when it comes to tapping the wonderful world of Socialnomics. Social media is so powerful that we've seen it drive spikes in search behavior on Google. Qualman's book will provide you with a navigational map and allow you to prioritize your social media initiatives.

Kevin Lee, CEO, DidIt

Qualman makes a powerful case that social media has forever changed the way we live and do business. Socialnomics helps make sense of it all.

Dr. Stuart Levy, professor, George Washington University

If you need to know digital/social media in business, then you need to know Erik Qualman.

William Hawkes, PhD, CMO, AmericasMart

Right now an online conversation is happening about you, your brand, and the things you care about. Erik Qualman's bookSocialnomicswill help you and your organization join and benefit from that conversation.

Harry J. Gold, CEO, Overdrive Interactive

We live in a world where engagement with your consumer is critical. The one-to-many paradigm is gone. Are you prepared? If not, this book is a must read.

Robert J. Murray, CEO, iProspect

Qualman's intelligence on social media is a necessity for business and individuals. A Socialnomics Strategy should be put in place for every person and company.

Todd L. Young, president and CEO, ProspX, Inc.

I am convinced Qualman can contribute to driving change toward embracing and utilizing social media with any size of company in literally any business.

Bjorn Ulfberg, vice president of marketing, Nokia

Qualman's lively presentation fascinated the audience, and the messages were a great start for our FTTH conference alongside the prime minister of Portugal.

Dr. Hartwig Tauber, director general, FTTH Council Europe

Cover design: C. Wallace

Copyright 2013 by Erik Qualman. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

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Library of Congress Cataloging-in-Publication Data:

Qualman, Erik, 1972Socialnomics : How Social Media Transforms the Way We Live and Do Business /

Erik Qualman. 2nd Edition.

pages cm

Includes index.

ISBN 978-1-118-23265-1 (pbk. : alk. paper); ISBN 978-1-118-28407-0 (ebk);

ISBN 978-1-118-28278-6 (ebk); ISBN 978-1-118-28701-9 (ebk)

Social media Economic aspects. I. Title.

HM742.Q83 2012

658.872 dc23

2012026725

Foreword

From Main Street to Wall Street and from schoolrooms to boardrooms, there is a revolution happening. It is being driven by a fundamental shift in how we communicate, and it is enabled by the unprecedented rise of what is commonly called social media. Now, one may argue that we've always interacted with each other through dialogue and debate, but there's no question that the platforms and tools that are freely available to us today are taking this to the next level. It's one-to-one and one-to-many discourse in a public setting. And while we may be only at the beginning of this revolution, the effects are palpable. The historic invisible walls of the Internet are being broken down daily, locally, and globally.