Leslie Poston - Social Media Metrics for Dummies

Social Media Metrics For Dummies

by Leslie Poston

Social Media Metrics For Dummies

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Copyright 2012 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Library of Congress Control Number is available from the publisher

ISBN 978-1-118-02775-2 (pbk); ISBN 978-1-118-23602-4 (ebk); ISBN 978-1-118-22212-6 (ebk); ISBN 978-1-118-26084-5 (ebk)

Manufactured in the United States of America

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About the Author

Leslie Poston co-authored Twitter For Dummies, contributed to the Social Media ProBook, wrote The Grande Guide to Social Media Advertising, and has written many other books, magazine articles, ebooks, and blog articles for companies like John Wiley & Sons, Inc., Eloqua, Jess3, Media Bullseye, Mashable, TechnoBuffalo, TechBlorge, MacBlorge, and Profy.

Leslie is the Founder and CEO of Magnitude Media, an emerging media and business consultancy. She works with businesses of all shapes and sizes as your emerging media specialist and business growth source. Whatever your size, from individual or SMB to international corporation, she can help you.

Leslies worked with a variety of companies, including, but by no means limited to: Hewlett-Packard, Left Bank Films, Fight It Out, LIM College, Hatchling Studios, Indian Head Resort, Hayward & Company, Company C, boutique wineries, exciting restaurants, musicians of all sizes, regulated industry businesses, and much, much more.

Leslie is also a sought-after speaker, headlining at MIDEM in Cannes, France as well as leading talks and workshops at events such as Book Expo America.

A firm believer in translating online relationships and successes into the offline world, Leslie has also founded Social Media Breakfast New Hampshire, PodCamp NH, and the nationwide Strong Women in Tech initiative. She has served on several boards of directors, including Portsmouth Public Media. She lives a stones throw from Boston in the beautiful seacoast city of Portsmouth, NH. When Leslie isnt writing or consulting, she enjoys playing piano, singing, listening to live music, and cooking or seeking out great whiskies, wines and fantastic food.

Dedication

To my social media friends and colleagues, thank you for your support in writing this book and for sharing your case studies variety breeds authenticity.

To John, Dave and Max Barber a special thank you. Youve made so much possible with your support over the years.

Authors Acknowledgments

Id like to thank everyone who allowed me to use any case studies, screen shots, or anecdotes in the making of this book. I know so many smart and kind people, and I couldnt have made such a rich book without the addition of your perspectives.

Publishers Acknowledgments

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Acquisitions and Editorial

Project Editor: Kelly Ewing

Acquisitions Editor: Amy Fandrei

Technical Editor: Michelle Wolverton

Editorial Manager: Jodi Jensen

Editorial Assistant: Leslie Saxman

Sr. Editorial Assistant: Cherie Case

Cover Photo: iStockphoto.com / Alex Slobodkin

Cartoons: Rich Tennant (www.the5thwave.com)

Composition Services

Project Coordinator: Katherine Crocker

Layout and Graphics: Jennifer Creasey, Joyce Haughey

Proofreader: The Well-Chosen Word

Indexer: Valerie Haynes Perry

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